004 - Action Items

Welcome to Episode 4 of HubShots! Recorded: Wednesday 28 October 2015 In this episode we cover: Shot 1: Inbound Thought of the Week Sales enablement Craig visited the Sydney HubSpot office High calibre team, hiring takes time Top Grading (useful book on hiring): – http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= Shot 2: HubSpot Quirk of the Week Email address logins seem to be case sensitive Action item: if a user is having issues, check the case of their email addresses Shot 3: Data Cleansing Data cleansing – when should you clean out old contacts? Action item: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage Shot 4: HubSpot Product Feature of the Week the HubSpot Ads add-on now supports AUD New: Captcha on forms: http://knowledge.hubspot.com/articles/kcs_article/forms/can-my-hubspot-form-use-captcha Shot 5: HubSpot Tip of the Week Forms sometimes don’t render in the correct place Using a named div to place it: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/ Shot 6: Challenge of the week follow up / Tip of the week Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2) Action item: Tip for marketing managers who are interested in knowing whether FB might be a good option Shot 7: Opinion of the week? Social spamming: https://twitter.com/HubSpot/status/656264825035759616 (note also they’ve tweeted this many times before) Social spamming? Agree or disagree? Action item: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement Action item: 20 minutes a day checklist: http://blog.hubspot.com/customers/social-media-daily-checklist Shot 8: State Of Inbound report State of Inbound report nuggets: http://www.stateofinbound.com/ Marketing section: p44 North America leads in ROI tracking Action item: put effort into getting tracking in place properly Sales section p49 “Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks.” Action item: add value, make the effort to get context around prospects and opportunities Shot 9: Sales Thought of the Week What do you think of cold outreach? http://blog.hubspot.com/marketing/email-outreach-elements-scripts Action item: personalise, show relevance