003 - Quantity versus Quality

Welcome to Episode 3 of HubShots! Recorded: Tuesday 20 October 2015 In this episode we cover: Shot 1: Inbound thought of the week Discussion: content quality versus quantity Further reading: aim > consistent quality: http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/ Marcus: the goal is ‘to get better’: http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/ avoid content for the sake of content: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx Remember: the right content to the right person in the right place at the right time Shot 2: Tip of the week Tracking utm parameters in HubSpot: http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/ Shot 3: Tool of the week Canva: https://www.canva.com/ Shot 4: Idea of the week Inbound.org Persona self-selection: http://blog.inbound.org/persona-self-selection Shot 5: Opinion of the week WordPress versus HubSpot Website (previously HubSpot COS) http://www.hubspot.com/products/website https://wordpress.org/ personalisation benefits adding pages to campaigns Shot 6: State of Inbound thought of the week State of Inbound part 2 http://www.stateofinbound.com/ Marketing: p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol) p38 sales alignment matters: SLAs between sales and marketing Sales: “Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads.” p53 only 4% of ANZ sales people investing in a CRM! Shot 7: ‘Interesting’ tactic of the week Outreach Emails ‘tactic’: Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal Why we don’t like it Shot 8: Motivation of the week SSW embracing content marketing: http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/ Shot 9: Resource of the week Workflows HubSpot blog post: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx originally from 2012 (note the .aspx), but shows how best practice posts stand the test of time a reminder about using workflows – e.g. the inactive contact workflow Some of the comments are funny too…