HR Works Podcast: How Portillo’s Is Turning Employees Into Its Best Brand Storytellers

In a world where consumers crave authenticity and employees demand purpose, how can HR leaders bridge the gap between internal culture and external brand? In this episode, we talk with Jill Waite, Chief People Officer of Portillo’s, about their groundbreaking Internal Influencer Program. This isn’t your average employee-generated content initiative. By empowering 15 team members to become brand storytellers, Portillo’s is fueling its marketing, social media, and internal training with authentic, behind-the-scenes content. Waite shares a new blueprint for building your brand from the inside out. You’ll learn how this program drives employee engagement, provides a cost-effective content strategy, and offers a fresh model for internal brand-building that can transform your organization’s culture and credibility.