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Ep. 240 - Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand
Season 2 · Episode 40

Ep. 240 - Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris,

Happy Market Research Podcast

November 12, 201953m 30s

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Show Notes

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris,