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Ep. 236 - Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research
Season 2 · Episode 36

Ep. 236 - Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research

My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator.

Happy Market Research Podcast

October 22, 201955m 46s

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Show Notes

My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator.