Grumpy SEO Guy

EEAT is not a ranking factor. Anyone trying to tell you otherwise doesn't understand SEO. Especially do not pay anybody to do anything related to EEAT to your site.

Here are two websites. Which site would rank better?

Everyone asks, here is the answer that keeps you (and the buyer) from being scammed.

If any SEO Agencies are trying to tell you that they are going to rank you by writing content for your site, they are lying. Bonus: The 4 best SEO quotes I've ever heard.

They exist., But are they legit?

Summarizing everything we talked about in Episodes 21-39.

Summarizing approximately the first half of the episodes so far. This is a cool place to start, and good place to review!

Learn about how to tell if a site is worthy of getting a backlink from it or not. We talk about various attributes AND talk about DA/PA/DR/UR/CF/TF.

Why is nofollow used?: Is it bad? We'll talk about this, and two other attributes.

Every backlink is different. Learn what makes bad backlinks and good backlinks.

Some SEO agencies hate each other. Learn about SEO Catfishing and some other shady tricks agencies use to try and destroy each other. And the final rant of 2023!

Why you need a SERP Tracker, how to use them to identify penalties, demonstrate that SEO is working, and how to avoid scams and protect yourself. And, a rant about web developers who "do SEO."

The 1% of SEO professionals think about SEO like this. Probably the most useful 14 minutes you will spend learning SEO.

We're going to talk about things you can't do anymore because spammers ruined them, and WHY, and how algorithms counter the spammers.

We've talked about negative SEO before. This is a new kind of negative SEO. I think I'm the first person to talk publicly about this. It's pretty shady (obviously). I mean, it's negative SEO.

This works, but not as well as it did a decade ago. But it's free, and it will probably help you.

"This is the reason your competition outranks you when you can't figure out why your competition is outranking you" is what you will learn from this episode. Listen and learn, and don't buy terrible SEO courses.

We talk about what anchortext is, and why it's important to SEO. This is as close as you can get to an "SEO secret."

99% scammers. 1% legit. Learn why. I edited this episode to include around 9 minutes of additional commentary about why scammy salespeople are successful in all areas, not just SEO.

If you do SEO the way you're "supposed to," you will never rank for anything. Learn why, and how to actually rank.

Everything you ever wanted to know.

Before you do anything, ask yourself this. If the answer is yes, keep going. If the answer is no, don't do it.

SEO pricing models we talk about in this episode: 1) Flat Rate 2) Hourly Rate 3) Recurring Payment vs. One Time, 4) Pay For Performance. And we talk about a common scam from shady SEO clients who try to get work for free (and how you should respond).

This episode features answers to listener's questions. Learn about backlinks, anchortext (and how to use it), whether or not you have to know how to code to do SEO, and how to manage an expired domain that you recently bought.

Learn from all the stuff that I have experienced. Sometimes it's easier to learn through experience rather than from lessons. What happens when you remove backlinks? Do SEO employees do anything at all? Do SEO CEOs talk about backlinks? Will salesman assure you you will rank?

Understand this episode and you'll basically understand how SEO works. I'm serious. I'm really proud of this episode.

Answering your questions!From how much content you need (and how quickly you should post it), to strategies for using keywords that are too competitive for you to rank, eight SEO questions are answered in this episode.

Most SEO agencies cannot keep a client. Do you know why? It's because they can't get results. So they lock you in with long term contracts so they can keep getting your money even though they aren't getting you to the top of the search engines. Long term contracts are always a scam. If you're not at the top of the search engines, your SEO agency is wasting your time and your money. This episode will talk about other common SEO scams, and explain how scammer agencies stay in business.

Over a decade of SEO selling experience in fewer than 60 minutes. What worked (and why). What didn't work (and why). Learn how to be relaxed and confident and remove awkwardness from your being. Learn how I broke every sales rule and had amazing success. Learn why the more I tried the worse I did. This episode literally might fix the problems you can't explain.

Everybody makes a big deal of stuff that doesn't matter and that doesn't work. In this episode I will tell you how to to fix your SEO problems so you can ACTUALLY get to the top of the search engines.

This is how I would do SEO on a new website, how quickly, and why.

A look at the history of SEO. When we understand why SEO has changed the way it has, we understand how it may change in the future; when we understand how it will change in the future, we can futureproof our SEO efforts (this is why our clients have been at the top of the search engines for years). And, we'll talk again about how the disavow tool doesn't really do anything, and share a bit about AI, too!

"Guest posting" and "link outreach" are popular methods of getting backlinks, but they can be very dangerous. This episode explains why you shouldn't rely on them, and how to do it like a real SEO agency instead.

Everyone thinks it's awesome. Are they right? Here are things no one told you about running an SEO agency. 1) You get lumped in with scammers (because most SEO agencies and consultants are scammers). 2) You will do a lot of educating. 3) Everyone wants to "pick your brain." 4) It can be pretty expensive to get started 5) Clients get mad after algorithm updates. 6) You need to be good at sales, or hire salesmen.

This episode talks about why SEO myths exist, such as "content is king," and why the search engines want you to believe these myths. We also give an example specifically showing that content does not matter when determining rank, and we talk about how to rank a website for any keywords you want, including keywords that do not even appear on the site (because content doesn't matter). We also talk about if there will ever be a day when content actually is king.

I share with you 4 things that I experienced while running my SEO agency. 1) A colleague bought 80 copies of an "SEO gurus" book to get an hour of consulting. Guess what the "guru" told him? 2) Something you need to look for when hiring an SEO person. 3) Watch as I struggle to explain to a different colleague that all SEO (excluding local) is exactly the same. 4) Learn how local SEO used to work, and hear how we got a client to the top of the search engines for local keywords.

Some backlink providers offer one time payments, or lifetime backlinks (pay once and the backlinks stay online forever). This is always a scam. There is literally no such thing as a lifetime backlink and they are 100% lying to you and scamming you. In fact, most of these "lifetime backlinks" stay online for less than one year. At best, you will get a small benefit and then it will disappear. At worst, your site will get a penalty. Learn the details about why in this episode.

Most SEO agencies and consultants are scammers. Here are six of the most common SEO scams, and how to identify them: 1) Actually doing nothing 2) Guaranteed results 3) Listing clients, and lying about who clients are 4) Fake case studies 5) Saying linkbuilding is worthless 6) Claiming to be Google certified in SEOThis is just the beginning of our discussion of SEO scams.

Are people saying bad stuff about you online? This episode explains how to make it so no one can find the bad stuff. We'll examine the common beliefs and then discuss how to actually do it.

Learn about the 4 things that annoy me the most about the SEO industry. Additionally, in this episode you will hear a reminder of why authority is the most important factor in ranking, a preview of the "SEO role Interview" episode, and you will learn how to tell if an agency or consultant is lying about who their clients are to try and impress you.

Learn why some clients are awesome and some are horrible, and learn from my mistakes with the biggest client we've ever gotten! We will also talk a little bit about sales, and a bunch of other stuff, too, so get ready to learn.

In the last two episodes we talked about how to get authoritative domains and how to host them. In this episode we talk about everything you need to do to manage your blogs and how to handle different situations including what NOT to do, how to prepare your sites for use before you start using them to rank clients, how to create content, how to place links on your blogs, how rapidly to build links, etc. And what to do if you need to remove client links or if a client cancels.

You just bought a bunch of authoritative domains and are ready to host them. Make sure you do it correctly or you will get deindexed. In this episode we discuss the best way to do it, why IP address is important, why you need to avoid things like "SEO hosting," and the best way to choose hosts that won't rip you off.

If you want to rank your clients' websites, you need to build their authority. Literally 99% of people do this wrong. The only reliable way to build authority is by running your own portfolio of authoritative domains that you control. This is how my SEO agency has kept our clients at the top of page 1 for the last 10+ years. This is the reason other SEO agencies hire us to build backlinks for their clients. As we mentioned in episode 1, there are very few people in the world who actually do SEO. I am one of those people. This is the way real SEO works. There are no secrets here, and I am explaining everything. This episode will tell you how to find and buy the domains you need to give your clients enough linkjuice and authority to get to the top. The next episode will be part 2: how to correctly host your authoritative domains (hint: "SEO hosting" is a scam). The episode after that will talk about how to manage the content on those sites. If you listen to these three episodes you will have the understanding to properly build a portfolio of sites to rank your clients for (nearly) any keywords.

In this episode we look at 3 types of SEO penalties: keyword stuffing, overoptimization, and spammy backlinks. We talk about how to identify them, how to prevent them, and how to recover from them. We will also talk about negative SEO, and discuss a case study where it happened to one of my clients, and how we recovered from it.

The SEO industry is full of lies, and you have probably heard the biggest lie -- in fact, it might even be the reason you're not at the top of page 1. The biggest lie is this: "content is king." Learn why content is not king, what actually is king, and how you can leverage this to get your website to, and keep it at, the top of the search engines. Furthermore, you will start to learn how the SEO industry really works, and how and why very few people in the world actually do most of the "real" SEO, no matter the agency with which you're working. I have been one of those people for my entire SEO career and, unlike most, can explain it without the BS or the fluff. Perhaps the most important lesson in this episode is this: if you're not at the top of the search engines, your SEO agency is wasting your time and wasting your money. This episode will explain why you are not at the top. It will start to explain what you need to do, and what you need to look for in an agency (if you don't want to do it yourself), if you want to get to the top. And if you want to do it yourself, as opposed to hiring an agency, we will begin to explore that in this episode, and then really look at it in detail starting with episode 3.

I'm sharing everything I've learned in over a decade of running a successful SEO agency. I am going to tell you exactly how to get a website to, and keep it at, the top of the search engines. There will be no secrets. We are going to talk about everything related to the SEO industry, including why there are so many liars, so much bad information, and why nearly everything you know about SEO is wrong.