Gritty is the New Pretty

In this episode of Gritty is the New Pretty, Krystle Edwards sits down with Jen Mueller—legendary Seattle Seahawks sideline reporter, founder of Talk Sporty to Me, and author of The Influential Conversationalist to break down real-world leadership communication skills that help women speak up at work, build confidence, and get noticed (without turning into someone they’re not).Jen pulls back the curtain on what she’s learned from 25 years in high-pressure broadcasting, including the moment someone tried to reduce her to “just a pretty face” and how she used it as fuel instead of a full stop. You’ll walk away with practical tools for building credibility in micro-moments and using simple conversation strategies to connect faster, advocate for yourself, and be remembered whether you’re walking into a meeting, a networking event, or rubbing elbows with a potential investor.Join us as we discuss: Confidence is a skill you can build: How “small wins” stack into real momentum, especially in rooms where validation is scarce. Presence is part of your message: Why you’re being read before you speak, and how to show up engaged, grounded, and memorable. Conversation strategy = career strategy: Better openers, “success statements,” and quick connection tools that help you communicate in 15 seconds flat (and keep the door open).If this episode hit, take 10 seconds and help it travel—follow the show, leave a quick rating, and share it with a woman who’s ready to be heard.Follow us @gritcitywomen | www.gritcitywomen.com

In this episode of Gritty is the New Pretty, Krystle sits down with business and money coach Jillian Minter to unpack why “being good with numbers” isn’t the same thing as having a healthy relationship with money. Jillian shares her journey from owning (and selling) a struggling brick-and-mortar studio through the chaos of COVID, burnout, and tough financial decisions to becoming a coach who helps women scale to high six and seven figures by shifting the thoughts that quietly run their financial life.Together, they break down common money stories like “I’m broke,” “I can’t afford it,” and “rich people are greedy,” and show how those beliefs shape pricing, investing, visibility, hiring, and risk-taking. The episode lands on a clear takeaway: you don’t need a new personality to make more money—you need new thoughts, better language, and the courage to invest in growth. Join us as we discuss: Money mindset vs. money mechanics: Knowing the numbers isn’t enough Language that changes behavior (and outcomes): Reframing shifts you from powerless to intentional Scaling requires identity-level growth: The big 3 blocks Jillian sees with her clients

What does it really take to build a business when you’re young, ambitious, and done waiting for permission?In this episode of Gritty Is the New Pretty, Krystle sits down with Dominique Dizon, founder of Belly Smoothie Co., to talk about grit, leadership, and the unfiltered reality of opening a brick-and-mortar business before 25.From trusting the idea placed in your head to hearing “no” and finding a better room, Dominique shares how she built a brand rooted in energy, culture, and community . It not just smoothies. She opens up about burnout, balance, and the emotional crash that can come after a big launch, and why collaboration — not competition — is the real power move for women in business.If you’re building something, dreaming bigger, or questioning whether you’re “ready” this episode is your sign.In this episode, we discuss: Acting on ideas before you feel “ready” : why clarity comes after action, not before Leadership through culture, not control :creating a human-first work environment rooted in trust and mutual support The emotional reality of building from scratch: normalizing burnout, imbalance, and the post-launch crash ambitious women rarely talk aboutThis is a conversation about betting on yourself, building without permission, and redefining what leadership looks like when grit meets heart.

In this episode we celebrate 30 episodes, 5,000+ downloads., heard in 29+ countries.And since we’re celebrating all that Gritty Is the New Pretty has become…I’m taking you back to where it actually started.  My leadership journey wasn't linear or wrapped in achievement. It showed up in the wreckage. This episode is the part of my story I’ve never told start to finish — the actual origin of Liz Rocks, Grit City Women, and why “gritty is the new pretty” became more than a phrase. It became my trajectory. After  losing my best friend Liz in an avalanche, I had to choose who I would become next. That choice changed my life and built everything that came after.What followed?A nonprofit built from nothing.$150K raised with hometown grit.A company born from clarity.Multi-million-dollar change driven from the inside out.Amplifying women's voices across bordersI learned that Grit isn’t just endurance. Grit is frequency. It’s the signal you hold when life shifts. If you’ve ever stood at a turning point and felt the ground shift beneath you, this one is for you.Join the movement:• Follow on IG: @gritcitywomen + @grittyisthenewpretty + @lizrocksfoundation• Learn more: LizRocks.com | gritcitywomen.comIf this hit home, tap ⭐️⭐️⭐️⭐️⭐️ and share with a friend who’s ready for their next big move

💫 This episode of Gritty is the New Pretty  we're talking with Sarita Valdes, visionary entrepreneur, artist, advocate, and the powerhouse behind Herbology Skincare. 🌿 From handcrafting skin-nourishing formulas using ancestral wisdom to building a thriving business with zero outside funding, Sarita’s journey is all about resilience, creativity, and trusting your vision.As Miss Washington for America Strong, she champions radical self-trust and empowerment, showing us how transformation truly begins within. A dancer, poet, and influencer, Sarita embodies authenticity and the courage to rise even when the odds are stacked against you.In this empowering conversation, we dive into: Scaling on Your Terms: How to grow your business and life without compromising your values or well-being.  Celebrating Wins with Grace: The importance of honoring every victory, big or small, along your journey. Owning Your Vision & Grit: Using creativity, resilience, and radical self-trust to turn challenges into breakthroughs.Whether you’re an entrepreneur, leader, or creative making moves, this episode is packed with insights to help you pause, celebrate, and grow on your own terms. Tune in and get ready to redefine success while witnessing how grit, purpose, and heart are the ultimate formula for thriving. ✨

If you’ve been craving a brand conversation that doesn’t sound like a warmed-over marketing course you’re exactly where you’re supposed to be. Bex LaFranchi is rewriting that future with her bare hands and a whole lot of brainpower.From her roots in the Pacific Northwest to leading design strategy for IKEA US, Bex has built, broken, and reimagined brands across the spectrum  not to impress the industry, but to disrupt what the industry thinks it knows. She’s not just a creative director. She’s a pattern breaker.A strategist with soul, a high vibration AI rebel who isn’t afraid to call out the fluff and build tools that actually work. Now she’s the founder of Hey Bex Creative Intelligence™, where she helps entrepreneurs supercharge their brands with AI that feels like it gets you because it was designed to.On this episode of Gritty is the New Pretty, Bex doesn’t hold back.She shares the unfiltered version of her journey (spoiler: it wasn’t cute or linear), her take on the evolution of branding, and why creativity always  always comes before the algorithm. The development of Creative Intelligence™  and how Bex turned an AI “aha” into a methodology that centers human tone, not robotic output Why brand differentiation isn’t just strategy it’s survival What it really takes to lead creatively in a space obsessed with trends and templates And the future of branding that doesn’t just look good it feels trueSo pull up a chair because Bex isnt here to play it safe.She’s here to show you how to lead with resonance and design a brand that moves people before it ever markets to them.

You might know Vicci Martinez as the fierce and unforgettable “Daddy” from Orange Is the New Black (Seasons 6 & 7) or from her soul-shaking performances on The Voice and role as  Frida Kahlo on HBOmax’s Clone High. But behind the spotlight is a story few have heard — and in this episode, she tells it all.A Grit City Local, Vicci gets real about her journey from national stages to personal healing with host and friend, Krystle Edwards. Through it all, she’s kept her core intact and she’s not here to play the game by someone else’s rules.We dive deep into what it costs to stay authentic in industries designed to shape, market, and sell your story before you’ve lived it. This isn’t just a celebrity interview for being famous.It’s about being whole. Join us a we discuss:  Turning Rejection into Resilience: Navigating the path to success while staying authentic Sobriety Over Sales: The decision to choose healing, even when the industry glamorizes chaos. A Producers Ultimatum : A behind-the-scenes ultimatum on OITNB- a gift or a curse? Sisterhood, Not Rivalry: Choosing connection in a world that pits women against each other.

It's not just one to listen to. It’s one to feel in your bones.Dallisa Hocking — 5th-generation psychic medium, world-event predictor, energy visionary — join us as we discuss: Building a business around your gift, not the grind. Using intuition as strategy — not backup. Unraveling the illusion of control in leadership. And yes... she read my tarot cards live on air. This woman saw a global health crisis before 2020 hit, predicted the Cybertruck explosion on Jan 1, 2025, and called the U.S. election outcome before the results dropped. She is not out here guessing — she’s anchored in the unseen and guiding people through it with precision.She’s trained with Tony Robbins. Studied under John Holland and Lee Harris. Has a resume that could floor a room. But what makes her rare? She uses that power to heal, empower, and reconnect you to your own knowing.If you’ve ever second-guessed your gut, played small to play safe, or wanted proof that your inner voice is legit — this episode is the mirror you didn’t know you needed.Tune in.Trust yourself.Then pass it to the one still waiting for permission.

If podcasting has been tugging at your sleeve—but the tech, tools, and tactics have felt like a second job—this episode is your permission slip to move anyway.In this conversation, I sit down with Hayleigh Hayhurst, founder of Espresso Podcast Production, the full-service agency helping experts stay in their lane while scaling their voice. From concept to editing, audience growth to monetization—Hayleigh’s team handles it all so you can focus on what matters: your message.We go deep into: A real-time audit of Gritty is the New Pretty (yes, she gave me notes 👀) Ways to monetize beyond the “get sponsors” default What separates a podcast that builds trust from one that just adds noiseHayleigh also shares lessons from hosting Employee to Boss and Podcast Café, two shows she built from the ground up—and the mindset shift required to lead the mic and the backend.Spoiler: podcasting is simpler than you think. When you build from clarity, not chaos.Learn more about Hayleigh at espressopodcastproduction.com or email her at [email protected]. Seattle-based, dog-loving, and caffeine-fueled—she’s the real deal.

Founder and CEO Jamie Taylor started Confetë with a single balloon garland for her niece in 2015. That one creation quickly ballooned (pun totally intended) into a thriving business, earning features on King 5’s Evening Magazine, New Day Northwest, and even The New York Times. But Jamie didn’t stop there. With a background in interior design and a knack for making people feel special, she launched Confetë Party Box, bringing high-end curated gift boxes and virtual party experiences to businesses of all sizes—including big names like Facebook and Microsoft. Join us as we discuss: Burnout & lessons you can get out of going through tough times. How anxiety led me to retrain my brain Going from almost bankrupt to generating over $300K in revenue

Kelsey is the founder of the Get Shit Done Rebelution, a business coach and host of the Get Shit Done Podcast where ambitious women learn to grow profitable, streamlined businesses without sacrificing their sanity. As today's guest on Gritty is the New Pretty, she’s bringing her expertise in profit strategy, leadership optimization, and team delegation to help you think bigger and take bold action.With her no-BS coaching style, Kelsey transforms overwhelmed entrepreneurs into confident CEOs, ready to create serious results. Join us as we discuss: Tips and tricks for getting shit done Get shit done while "expecting"  Difference between sales and marketing Insights on delegation for small business owners

As co-owner of Promo Originals, LLC, Lauren spent the past six years helping creatives and small businesses elevate their brands through high-quality custom apparel. With  a background in fashion, marketing, management, and  design/merchandising, she honed the expertise to guide individuals and  companies seamlessly through the product development process—from  initial concept to the finished product. Her journey as an  entrepreneur has been a continuous source of personal and professional  growth. As a creative designer with a strong sense of business acumen,  her proudest accomplishment has been launching her clothing  brand, The Common Theory, which embodies her passion for design and bringing attention to important social issues. Join us as we discuss:  Running a business with a spouse  Impact of a meaningful brand Making space in to lead in your business

Becca Boston is a bestselling author, speaker, self-care coach, and NAMI Pierce County's Ending the Silence Coordinator. Despite her learning disability, she inspires others with her motto "Stay Strong. Stay You." Becca empowers individuals to recognize their strength is giving their pain a voice and receiving the help that is needed while staying true to who they are. Her global influence includes being featured in LA Weekly, hosting the "I Am Purpose" conference, and sharing her journey in her book "The Story Behind The Smile: Lessons Within My Life." With the one personal impact mentality, Becca focuses on impacting one person every day. Join us as we discuss: What self care really looks like Her book Burn the Burnout Importance of investing in coaching The one person impact mentalityLearn more at Beccaboston.netThank you for listening! Don't forget to subscribe and rate this podcast. Feedback is a gift!  Stay connected and follow us on instagram @gritcitywomen.

Starting her role at the food bank just days before the onset of the pandemic, Stacey leveraged her 12-year career at Nordstrom Inc. as a buyer and financial manager to lead with agility and expertise. She is a dynamic leader passionate about customer experience, health equity, and community vitality. By integrating technology and human-centered innovation, Stacey, alongside her exceptional board of directors, spearheaded a project called The Market, which reimagines food security. This initiative offers the dignity of choice through curated locally grown foods and fresh ingredients. In Fall 2022, her organization introduced a revolutionary refrigerated smart locker distribution model, creating a network of support hubs for food and resources throughout Pierce County. Stacey's ultimate vision is to ensure the organization's sustainability by fostering local food production and supporting local food producers. Join us as we discuss: Key to innovating solutions to old problems Value of a human centered approach  Rebranding- when, why and how?Learn more by visiting Goodroots.org

Tanisha Jumper is the current Chief Communications Officer for Tacoma Public Schools. Prior to that she worked with the City of Tacoma for 7 years serving as the Director of Communications, Strategy andEngagement. Throughout her career she has been responsible for implementing strategic initiatives, monitoring towards goals and achieving lasting impact. Tanisha is a skilled facilitator, collaborator, and creative thinker. Tanisha has a wealth of experience in health and human services, developing collaborations, strategies and initiatives in both Montgomery County, Ohio and Pierce County, Washington. Tanisha is the mother of three adult children and has served on many community boards and initiatives in both Ohio and Washington. She is currently serving on the board of United Way of  Pierce County, Foundation for Tacoma Students, Multicare Mary Bridge West Region Community Advisory, and Big Brother Big Sister of the South Sound Advisory. Join us as we discuss: Career lifepsan Importance honoring your whole self Importance of knowing when to show up in what roles

Dona is currently the President and CEO for United Way of Pierce County. She is active with United Way at both the state and national level where she has served as the chair for the United Ways of the Pacific Northwest and is a past co-chair of the Black Professionals Leadership Alliance, made up of United Way CEOs from across the country. Dona has consistently been very engaged in her community and has demonstrated strong leadership through service and board membership. She is a member of the Junior League Tacoma and is currently the President of the Association of Junior Leagues International.Join us as we discuss: United Way's Mission What a CEO Does Importance of Women Mentorship

Ashley Looker is an ICF-certified Empowerment & Journal Coach who teaches ambitious, over-achieving humans how to slow down and detach their productivity from their worth. She is passionate about using her 20+ years of experience and love for journaling as the tool for supporting her clients who want to stop wearing ’busy’ as a badge of honor and start living a more joyful, purpose-driven life. Join us as we discuss: Productivity = worthiness cycle  Motivation vs inspiration Benefits  of journalingConnect with Ashley: www.UniqueHolisticHappiness.com [email protected] Instagram: @ashleylooker

Jessica Johnston is the Director of a vibrant and historical Tacoma landmark, Court House Square. With a wide range of experience Jessica also serves her community as the chair of the Tacoma's City Events and Recognition Committee and proudly sits on the Board for Downtown Tacoma Partnership as the Vice-President. She has lent her voice to help raise awareness and education for business entrepreneurs with the Spaceworks program and safety concerns with Tacoma Business Council. More recently she has started quarterly Businesswomen of Tacoma Table Talks. Join us as we discuss: Finding creativity in business Importance of giving yourself grace How businesses can come together to serve their business communityLinkedin @CourtHouseSquareTacoma (Instagram)www.CourtHouseSquareTacoma.com @TacomaVenuesEvents (Instagram)@DowntownTacomaPartnership (Instagram)

Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Ruthy Taylor as they discuss: 1. Season of life with career and family 2. Leveraging sphere of influence to build your business 3. Value of being intentional with social media  Learn more about Ruthy: Ruthy.MosaicRealEstate.com Follow : @ruthyanntaylor 

Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Tosha Siebert as they discuss: 1. Power of female mentors 2. Leveraging experience during interviews 3. Leading in a male dominated industry 4. Importance of seeking clarity in challenges Learn more about Tosha: LinkdIn 

Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Head Brewer of Komadre Kombucha, Julie Davidson. 1. From DIY kombucha to tap room 2. Vision behind Komadre Kombucha  3. Benefits of kombucha libations    Learn more about Julie: Website : komadrekombucha.com Insta : @komadrekombucha

Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and guest Liz Morrow, interior designer and DIY evangelist as they discuss: 1. Empowering Women in DIY Spaces 2. Tips and Tricks of Planning your DIY project 3. Navigating home renovations with contractors  Learn more about Liz visit: Website : lizmorrowstudios.com/ Insta : @liz.morrow

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma.  Join host Krystle Edwards and Erica Change, Tacoma local and Yoga extraordinaire as we discuss Erica's journey to finding her sweet spot in life. Being comfortable with being uncomfortable Benefits of Yoga Importance of tansitions Being ok with bad days! Learn more about Erica: Instagram: ericachang_ Take a class! Edgeworks Climbing Tacoma Yoga  Yoga Wild https://www.youtube.com/c/yogawild and https://ywondemand.com/

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma.  Join host Krystle Edwards and Entrepreneur and Chef Chantel Jackson of Thyme Well Spent as we discuss Chantel's journey and big things she is bringing to Tacoma! Breaking into the food business Grass roots learning by doing Overcoming obstacles  Power of love and positive attitude Learn more about Chef Chantel: Website https://www.thymewellspentinc.com/

Join host Krystle Edwards and Gina Palumbo M.A., relationship expert with over 10 years of experience, as they discuss dating and relationships for strong entrepreneurial women and leaders. Dating for strong women Dating on apps  Balancing energies & your power Finding the right partner Learn more about Gina Palumbo: Website https://www.ginapalumboma.com/

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Sharon Chambers-Gordon, Founder and CEO of Raising Girls. Raising Girls provides necessary hygiene products to girls in the South Sound to eliminate humiliation, promote pride, and share love with thousands of girls in our community. 1. Raising Girls Organization 2. Period Education for Male teachers 3. Period Poverty in the US 4. Ending Period Poverty  5. How COVID-19 has affected access to hygiene products Learn more about Sharon and Raising Girls: Website https://www.raisinggirls.org Insta : raisinggirlsorg

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Meridith McMahon while they discuss: Buying and selling during the COVID-19 pandemic Insight for first time buyers Commonly asked questions Local Market  Learn more about Meredith at https://meredithm.johnlscott.com or follow her on instagram at meredithmrealty.

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and special guest  Dr. Brooke Winner, Medical Director Minimally Invasive Gynecologic Surgery at Swedish Medical Center. July is Fibriod awareness month. In this episode, host Krystle Edwards shares her recent experience with fibriods and an uncertain diagnosis. 1. July is Fibriod Awareness Month 2. My Story and why I choose Dr. Winner 3. Fibroids and treatment options currently available 4. Dr. Winners work to educate women about minimally invasive treatments 5. Surgery during a pandemic Learn more about Dr. Winner: Website : https://www.swedish.org Insta : @dr.brookewinner

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and special guest and principle owner of Merit Construction, Tammy Birklid while we discuss: Leading a thriving company in the male-dominated construction industry Leading a company where all employees feel like owners in that they’re valued and are encouraged and equipped to thrive Equality in the workplace is less about titles and more about men and women working together to leverage their unique skillsets and perspectives for the betterment of the entire company   Running a business and supporting our community during the COVID-19 crisis Learn more about Tammy: Website : https://www.meritnw.com/ Insta : @merit_construction Facebook: Merit Construction

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners. and leaders in Tacoma. Join host Krystle Edwards and Grit City Women Charter Member Erin Dietz while we discuss: Impact of COVID 19 on Blue Peacock Acupuncture Adapting to the new normal Tips for in home stress relief  Scaling back into business Learn more about Erin: Website : https://www.bluepeacockacupuncture.com/ Insta : @bluepeacockacupuncture Facebook: Blue Peacock Acupuncture

Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners. and leaders in Tacoma. Join host Krystle Edwards and Grit City Women Charter Member Allie Corrigan while we discuss: When to let go Obstacles female entrepreneurs face  Being unapologetic   Defying the cookie cutter mindset  Learn more about Allie: Website : www.onebizshoppe.com Insta : @Thebusinessshoppe Facebook: The Business Shoppe

GCW member Dr. Mandi Murtaugh is a physical therapist and women's health specialist in Tacoma. Mandi recently opened her new practice with the mission to empower women to understand their bodies and the benefits of pelvic floor PT that challenge the social patriarchal taboo surrounding women's health. Women's Health & Pregnancy  Moon Cycles & Business Networking Dr. Mandi Murtaugh Moon Calendar Grit City Women

Christy Barnes has been in the small business world for a minute. With over 20 years of experience as a massage therapist and business owner in Tacoma's Historic Stadium District Christy continues to expand her business and embrace the grit! For more info about Carpe Diem visit: carpediemmassage.com For more info about Grit City Women visit: gritcitywomen.com

Opening a retail shop All things witchy Transformative energy The power of GCW

Welcome to Grit & Grind, a podcast by Grit City Women, where gritty is the new pretty.