Go Go GROW - Business Scale-Up Coaching Podcast

Welcome to another coaching episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability.I had the pleasure of guesting on the Sales Management Podcast with Host Cory Bray in the summer of 2023 and we explored The Founder’s Dilemma.What is The Founder’s Dilemma? It is perhaps the most important challenge for early-stage business growth, moving the sales function from founder-led to building a sales organization. It is also the dilemma which prompts many of my initial client conversations. As a founder trying to scale, how do you transition from behind every functional area desk and wearing every hat to expand your team and focus on GROWTH? This Go Go GROW episode highlights critical clips from my conversation with Cory to frame how to solve that dilemma. 🎤 Critical Quotes 🎤 “When you have a founder led sales organization, it's very, very difficult to scale. A lot of that is because it's tribal knowledge, you and your key cohorts, your key leaders, you have all this knowledge and you need a channel to share it and disperse it.” ~ Michelle Page “Activity doesn't bring results. Strategic implementation of a plan brings results.” ~ Michelle Page 💡 Key clip concepts: 💡📌 Caterpillar to butterfly📌 Marketing or sales – or both?📌 Strategic hiring📌 Strategic implementation📌 Cleanup mode📌 Prepare, practice, revisitConnect with Michelle Page! RevenueChasers LLC `[email protected] https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com https://www.linkedin.com/in/michelleconklepagehttps://www.linkedin.com/company/revenuechasers https://www.linkedin.com/company/go-go-grow

Welcome to another trailblazing episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability.Our Guest Expert for this episode is Nomiki Petrolla - a modern day Renaissance Woman. Nomiki is a tech founder, accelerator builder, Mom of 4, speaker, university educator and leader in the 0 to $1M ARR tech space.As founder of PDS Lab, a tech accelerator for women, and Theanna, a platform activating female tech founders from $0 to $1M ARR, her mission is clear: bring access to women creating software and close the gender gap in tech.🎤 Critical Quotes 🎤 “Women want to learn from people ahead of them that are ahead in their journey: six months, 12 months ahead of them. And those women, they want to give back. So how do we create the circular movement in the tech economy, for female founders specifically, so that we can move the needle?” ~ Nomiki Petrolla“Women have not lacked the ability. They've never lacked the ability. They've just lacked the resources.” ~ Michelle Page💡 Key concepts and takeaways: 💡📌 Pushing founders to their “friction point” through active engagement📌 Theanna’s Three Pillars: Community, Education, Action📌 Systemic Challenges for Female Founders 📌 Focus on sustainable growth rather than unicorn 📌 Gen Z’s entrepreneurial mindset 🎙️Resources Shared in this Episode🎙️ 📍 “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you” by Rob Fitzpatrick📍 PDS Lab database of 1200 investor resources, 545 specifically supporting women entrepreneurs on website📍Female founder in tech needing support? Connect with Nomiki to set up a chat.Connect with Michelle Page! RevenueChasers LLC `[email protected] https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com https://www.linkedin.com/in/michelleconklepagehttps://www.linkedin.com/company/revenuechasers https://www.linkedin.com/company/go-go-grow Connect with Nomiki Petrolla! [email protected] Lab Founder & CEO https://pds-lab.comTheanna Founder & CEO https://www.theanna.iohttps://www.linkedin.com/in/nomikipetrolla

Welcome to another innovative episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability. Michelle flies solo this episode to explore GTM – Go to Market – for small and medium sized businesses through the lens of generative AI. We bust through common misconceptions and highlight its powerful potential to boost revenue and reduce expenses by enabling you to expand your sales and marketing capabilities, supercharge research and data analysis and streamline process through automations. Misuse can also damage your brand reputation, weaken customer relationships, yield inaccurate results to queries and expose your company to privacy concerns. Ready to jump in, shine the light in new areas and find your personal comfort level using Gen AI in your Go to Market strategy? "If you want to get good quality output, you've got to give it good quality inputs." ~ Michelle Page "No one knows your business, your product, your service, you, your capabilities, your market, your preferences, your goals, what you do want, what you don't want, what you can do, what you can't do. Nobody knows all that better than you." ~ Michelle Page💡 Key concepts and takeaways: 💡 🔹 Bottom line efficiencies: automations, data research & analysis, work flow management🔹 Top line revenue drivers: sales, marketing, customer engagement🔹 Authenticity of brand and message🔹 Privacy concerns of open-source vs. paid AI models🔹 Critical impact of accurate input on quality output 🎙️Resources Shared in this Episode🎙️ 🔹 IBM Institute for Business Value Study🔹 American Express Trendex Study – Small Business Edition 2024🔹 Go Go GROW episode: “Scale Faster Using Digital Transformation” with Ariana Smetana https://youtu.be/6ZLVgrSslj4 Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com https://www.linkedin.com/in/michelleconklepagehttps://www.linkedin.com/company/revenuechasers https://www.linkedin.com/company/go-go-grow

Welcome to another collaborative episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability. Guest Expert Miguel Camargo joined the show to talk about… people. Connecting with people. Authentically. Transparently. In this genuine conversation, Miguel and Michelle discuss how a desire to connect without a hidden agenda helps build a better room, a better business and a richer life. With 14+ years in the financial sector, Miguel founded FLOW Networking Group (Future Leaders of the World). He wants to see people win and play to their full potential. Miguel’s demonstrated love and support for others has led him to create his own podcast, sponsor networking events, begin writing a book on networking and kickoff planning of a major entrepreneurship event in Jacksonville in 2025. Go Go GROW and RevenueChasers will be involved in that as well! 💡 Key concepts and takeaways: 💡 🔹 Collaboration over competition🔹 Networking event strategies for authentic connections🔹 Bridging communities with cross-community networking🔹 Overcoming Imposter Syndrome🔹 Faith Based Business Approach 🎙️Resources Shared in this Episode🎙️ 🔹 The Flow Show https://www.youtube.com/@IamMiguelCamargoMiguel interviews entrepreneurs, business professionals and community leaders to educate and inspire others to do more for themselves and others around them. Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepage https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com Connect with Miguel [email protected] 904-233-2438https://linkedin.com/in/flowFounder of FLOW Networking Group - Future Leaders of the Worldhttps://www.youtube.com/@IamMiguelCamargo

🤝 🤝 Connect with Go Go GROW’s Host Michelle Page! 🤝 🤝Connect directly with Michelle Page (that’s me!) with specific questions or requests for consultation and let’s Go Go GROW together!Help out your fellow entrepreneurs and please share Go Go GROW podcast with someone who will find value as they build, grow and scale their business.Comment and share your thoughts, questions, reactions and requests for the content YOU want see on future episodes – happy to serve up exactly what you need!Subscribe so you see new episodes as they are released and please rate us a five or share feedback to help us earn that five.Michelle Page, Business Growth ArchitectGo Go GROW Podcast HostRevenueChasers [email protected]://www.revenuechasers.comhttps://www.linkedin.com/in/michelleconklepagehttps://www.linkedin.com/company/revenuechasershttps://www.linkedin.com/company/go-go-grow

Happy Holidays! 🤝 🤝 Connect with Go Go GROW’s Host Michelle Page! 🤝 🤝Connect directly with Michelle Page (that’s me!) with specific questions or requests for consultation and let’s Go Go GROW together! Help out your fellow entrepreneurs and please share Go Go GROW podcast with someone who will find value as they build, grow and scale their business. Comment and share your thoughts, questions, reactions and requests for the content YOU want see on future episodes – happy to serve up exactly what you need! Subscribe so you see new episodes as they are released and please rate us a five or share feedback to help us earn that five. Michelle Page, Business Growth Architect Go Go GROW Podcast Host RevenueChasers LLC [email protected] https://www.revenuechasers.com https://www.linkedin.com/in/michelleconklepage https://www.linkedin.com/company/revenuechasershttps://www.linkedin.com/company/go-go-grow

Joining the episode today to discuss how to turn your passion into a scalable business is Guest Expert Joe Jamison, Founder of VisitAble LLC.Joe found his entrepreneurial purpose rooted in his passion for blazing a better experience for others than he and his family have lived.Joe’s father is a paraplegic and has used a wheelchair Joe’s entire life. Seeing the stark difference in personal interactions or accessibility based on a lack of disability inclusion or awareness, he is on a mission to change that with disability inclusion training, certification programs and accreditation. Educate. Advocate. Empower. That’s Joe Jamison. That’s VisitAble.Michelle and Joe chat about his entrepreneurial journey: what resources and support he needed to supplement his passion to create a scalable business, why continuous customer feedback and iterative development of your product or service creates sustainability, and the power or becoming a thought leader to advocate for your mission.Key concepts and takeaways: Passion fuels your soul and your businessSpecialization first, then scalability, then sustainabilityCustomer interaction is key to iterative product developmentMake inclusivity not just compliance but a business builder Resources Shared in this EpisodeSBA – Small Business Administration sba.govSCORE – Service Corps of Retired Executives score.orgSBDC – Small Business Development Centers americassbdc.orgBest Practices Blog https://www.visitable.io/blog-17 Golden Rules of Disability Inclusion email [email protected] for your own copy!"They started having us think about big world problems and thinking about what we're actually passionate about. I knew this problem, like, the back of my hand, the problem of accessibility, the world not being accessible for my family and my dad and all of us. And it came down to how do I apply this to the business world in a way that can create a sustainable, scalable business." ~ Joe JamisonConnect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepage https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com Connect with Joe Jamison! 703-731-7963 [email protected] VisitAble LLC www.visitable.io https://www.linkedin.com/in/josef-jamison

draft 19

Welcome to another timely episode of Go Go Grow Business Growth Podcast, hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability.Guest Expert Dasha Tyshlek returns to Go Go GROW to share her strategies for successful Executive Time Management. Dasha is Founder and CEO of StratCraft Partners and an expert at strategy formulation, strategic planning, and leading transformation.Her passion is in working with founders and their top-talent on developing a path for growth. A common denominator with her clients has been the desire to prioritize so many areas of their lives, but of course being limited by TIME. She coaches clients to determine goals, decide priorities and be deliberate with executive time management. Dasha has a free resource for Go Go GROW listeners to start intentionally managing your schedule rather than reacting to emergent needs. 🔹 Email [email protected] for your five-step process with frameworks and templates to conduct your own time audit and craft a 90-day plan. Key takeaways:🔹 Time Audits - how, when, why🔹 Effective meeting management🔹 Prioritization techniques🔹 Calendar transparency impact on organizational cultureResources Shared🔹 “The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter” by Michael D. Watkins🔹 Bridgewater Associates, founded by Ray Dalio https://www.bridgewater.com/culture🔹 Jeff Bezos on Amazon Meetings https://www.youtube.com/watch?v=NE8DX8_Xg4E🔹 Eisenhower Matrix https://www.eisenhower.me/eisenhower-matrix🔹 Big Rocks (Steven Covey) video https://www.youtube.com/watch?v=VyL93MlR_I0🔹 GGG Scale Up Office Hours with Guest Carol Fraser 08-14-24 regarding the impact of transitions and expansions on company culture https://youtu.be/-1bJdYlLasIConnect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepage https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com Connect with Dasha Tyshlek! [email protected] 913-375-7713 https://www.linkedin.com/in/dashatyshlek StratCraft Partners https://www.strat-craft.com https://www.linkedin.com/company/stratcraftpartners

Guest Experts Arik Johnson & Derek Johnson of Aurora WDC, and authors of the captivating book “The Missionary and The Mercenary” join the discussion today to explore the intriguing worlds of business strategy, competitive intelligence, and sustainable growth stemming from the common denominator of DATA.So much to unpack on these topics! To make data-driven decisions for your business, GTM strategy, operational efficiencies, profitability and sales and marketing optimization, you need the right ANSWERS to the right QUESTIONS. How do you know what questions you need to ask and how to guide your customers and prospects to ask the right questions so they choose you over your competitors? Tune in and find out!💡 Key takeaways: 💡🔹 Ask better questions = get better data = effectively leverage competitive intelligence🔹 Apply the Missionary and Mercenary mindset to build successful teams🔹 Three-Pronged Strategy: Protect (safeguard existing business), Go Get (acquire new business & opportunities), Grow Get (expand and maximize existing opportunities)🔹 50/30/20 Revenue Growth Strategy: 50% protecting revenue (covering costs) 30% pursuing opportunities with existing customers 20% seeking new clients and markets🎙️Resources Shared 🎙️🔹 “The Missionary & The Mercenary” book by Arik & Derek Johnson https://missionarymercenary.substack.com🔹 The Chisel Tip perceptions and truth concept https://missionarymercenary.substack.com/p/chapter-2-stochasm🔹 “Running into the Fog” podcast hosted by Arik & Derek Johnson https://runningintothefog.podbean.com/ Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepage https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com Connect with Arik & Derek Johnson! Aurora WDC https://aurorawdc.com Derek Johnson, CEO [email protected] 608-268-3470 https://www.linkedin.com/in/derek-johnson-cfa Arik Johnson, Founder & Chairman [email protected] 608-630-4242 https://www.linkedin.com/in/arikjohnson

Guest Expert Chris Budihas joined the show just days into retirement from 36 years of military service as a former Marine and Army Colonel. We explored parallels between military and business strategy and emphasized the importance of understanding problems, setting long-term visions, and incorporating feedback loops.Chris’s transition from military to business includes founding two businesses, hosting multiple TV shows and active community advocate and volunteer work..He founded AdvantEdge Strategy & Solutions LLC, focused on consulting, leader and business development, and strategic planning, development & implementation, as well as Guardians Fortress, inspired in response to school shootings, a streamlined digital security inspection solution tailored for critical locations and vulnerable populations nationwide.💡 Key takeaways: 💡🔹 Veterans’ experiences and characteristics crucial for business success: passion, dedication, risk-taking, curious, nimble🔹 Diverse knowledge and quick-thinking ability translates well to business and play critical role in business strategy development🔹 Veteran transition planning: personal reflection, career path, resource utilization, community resources and programs 🎙️Resources Shared in this Episode🎙️🔹 Book recommendations: “The Cloud Revolution” by Mark Mills and “Chip War” by Chris Miller🔹 Client Focused Media shows hosted by Chris Budihas: “Buzz on Veterans,” “5-Minute Salute,” “Jacksonville Buzz,” “Tech Champions,” “Building Buzz” https://ch media.com🔹 Jacksonville Military Affairs and Veterans Department https://www.jacksonville.gov/departments/military-affairs-and-veterans-department🔹 2024 Jacksonville Vetrepreneur Summit Dec 6, 2024 https://www.jacksonville.gov/departments/military-affairs-and-veterans-department/events/celebration-of-valor/2024-vetrepreneur-save-the-dateConnect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepage https://www.youtube.com/@GoGoGROWPodcast https://www.revenuechasers.com Connect with Chris Budihas! [email protected] 913-680-5025 linkedin.com/in/chris-budihas-6007569

Richard Veltre joins this episode as the Guest Expert to discuss the critical balance between Operations and Finance in growing companies and share insights on navigating complexities to ensure efficiency and integrity remain intact through the growth process.Richard is Founder of The Veltre Group, a CPA and Fractional CFO as well as Co-Host of Books & The Biz Podcast. He offers a “no strings attached” 30-minute consultation to chat about your organizational questions and challenges.Whether you are setting up your organizational legal structure, pivoting your financial goals and timing, hiring or expanding your accounting and finance team or trying to identify and remove barriers to growth, you will find great value in this episode.*** This episode is for informational purposes only and should be construed as legal advice – always consult with a qualified professional regarding your specific circumstances.💡 Key concepts 💡🔹 Key differences in business legal structure🔹 Breaking down various financial roles & responsibilities🔹 Strategic financial management opportunities and implications💻 📚 🎙️Resources Shared 🎙️📚 💻🔹 Books in the Biz podcast https://www.linkedin.com/company/books-the-biz-podcast/ www.veltregroup.com🔹 QB or Owner’s Box? Build Business Wealth” with Steve Strum GGG S2 E13 https://youtu.be/Tpo2P4u1M8A🔹 30 minute “no strings attached” conversation with Richard. Email [email protected] to schedule.Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcastConnect with Richard [email protected] 973-570-6461 linkedin.com/in/richard-veltre-091a019www.veltregroup.com https://www.linkedin.com/company/the-veltre-group/https://www.linkedin.com/company/books-the-biz-podcast/

Welcome to another resource rich episode of Go Go Grow Business Growth Podcast! Host Michelle Page flies solo this episode to share coaching gold on the essentials of scaling sales operations for your business. If you are navigating the uncertain waters of transitioning from founder-led sales to a more robust sales organization and sales strategy, grab your favorite note taking device and let’s get started! “You need to think about what medium you're going to use and how to coordinate all the different mediums to have the same message to the same markets. Three “M”s, one three legged stool.” ~ Michelle Page “The whole reason to get to these KPIs and to identify the right KPIs to track is so that you know how to coach your sales team, how to adjust your strategy, and how to fine tune where you're putting your attention.” ~ Michelle Page 💡 Key concepts discussed: 💡 🔹 The Founder’s Dilemma: transitioning from founder-led sales 🔹 The 3 M three legged stool: Market, Message, Medium 🔹 The Sales Hierarchy of Success: lay the right foundation and build 🔹 Who do you hire? specialized sales roles 🔹 Breaking down KPIs: what data gets you closer to our goals? 🔹 Be urgently methodical (I made that up!): get started and keep moving forward 💻 📚 🎙️Resources Shared in this Episode🎙️📚 💻🔹 “What gets measured gets managed.” ~ Peter Drucker 🔹 “Top 10 Peter Drucker Quotes for Business Leaders” https://cioviews.com/top-10-peter-drucker-quotes-for-business-leaders/ 🔹 Building an Effective Sales Machine - The Faces of Business Podcast hosted by Damon Pistulka, guest Michelle Page https://youtu.be/nEfs4rXxu9Y 🔹 Making Revenue Out of Chaos - Secrets of the High Demand Coach Podcast hosted by Scott Ritzheimer, guest Michelle Page https://youtu.be/U59KMBCXHyM 🔹The Founder's Dilemma: You've Built a Great Product, How Do You Sell It? - Sales Management Podcast hosted by Cory Bray, guest Michelle Page https://youtu.be/dTj4WGWso6c 🔹 Back to Fundamentals: It's All About the Customer, But Who Are They – GGG S1 E4 https://youtu.be/KqAp6LfJO3s Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast

Carol Fraser is the Creator of Dancing Leaders as well as CEO of C4 Talent and Creator of Dancing Leaders, joins the show to discuss swing dancing, leadership development and emotional intelligence.We explore emotional intelligence – self-awareness and understanding of the impact of your emotions on others – and how to develop this critical skill for fostering effective leadership and enhancing teamwork, all through swing dancing!💡 Key concepts and takeaways: 💡 🔹 Experiential learning (doing & muscle memory) retention > auditory and visual learning🔹 Emotional intelligence linked to better communication, quick thinking, quicker recovery, innovation and curiosity🔹 Perfect for: rapidly growth in team members, leadership transitions, M&A, periods of pivots or to fostering innovation and a growth mindset, navigating return to office mandates 💻 📚 🎙️Resources Shared in this Episode🎙️📚 💻 🔹 Dancing Leaders www.dancingleaders.com🔹 Scale Up with Michelle Office Hours with Carol Fraser 08-14-24: Is My Business Too Small to Worry About HR? https://youtu.be/-1bJdYlLasI🔹 Scale Up with Michelle Office Hours with Carol Fraser 08-21-24: Culture & Emotional Intelligence https://youtu.be/EqXYetPWZM0🔹 The Fractional Edge Podcast hosted by Carol Fraser https://thefractionaledge.com/Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast Connect with Carol Fraser! C4 Talent & Dancing Leaders [email protected] 516-532-4875 www.c4talent.com www.dancingleaders.com https://thefractionaledge.com https://www.linkedin.com/in/awesomehrexec/

Expert Guest Steve Strum joins Host Michelle Page on Go Go GROW to ask and answer the question – “If you are making money just to pour it back into your business and reinvest, reinvest, reinvest, reinvest, are you making money?”As a Wealth Management Advisor, Steve shares critical concepts around generating wealth, not just revenue, by getting take to ensure your business not only generates income, but generates wealth by getting out of the QB position, engaging expert coaches and advisors to manage the “on field” activity, and strategically sitting in the owner’s box.Key concepts and takeaways:🔑 Business Financial Readiness: prepare for unexpected risks AND opportunities💼 The 60/20/20 Financial Concept: effectively manage your revenue and financial planning📉 The Ultimate Business Team Strategy: what three key experts do you NEED on your team?💵 The QBI tax deduction 199A expires next year – what tax moves can you make? “It is so critically important because, especially for the smaller organizations, or if you have a lot of employees that rely on you, or if you're the only breadwinner for your family, if something happens to you that's going to seriously impact the finances of your business, you've got to protect that.” ~ Steve Strum"Your personal finances are completely intertwined with your business finances. Completely. What you need to do is think about the concept of profit management." ~ Michelle Page Resources Shared in this Episode⭐ QBI 199A Tax Deduction: https://www.irs.gov/newsroom/qualified-business-income-deduction⭐ The E Myth Revisited – book by Michael E. Gerber – “work ON your business not IN your business”⭐ Scale Faster with Top to Bottom, Side to Side Organization Wide Strategy https://youtu.be/nGXJeaj6bQM⭐ Upcoming GGG episode with CPA Richard Veltre, The Veltre GroupConnect with Michelle! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast Connect with Steve ! [email protected] 904-505-8852https://www.northwesternmutual.com/financial/advisor/stephen-strum https://www.linkedin.com/in/stephencstrum-financialadvisor

Expert Guest Melissa Zehner joins Host Michelle Page on Go Go GROW to share her fresh perspectives on personal branding and the importance of authenticity when creating organic discoverable content for brand awareness and lead generation. As founder of Scroll Stopping Content, she has generated more than $300M for B2B brands and has an impressive 96% client return rate. Key concepts and takeaways: 🔑 Differentiation is key - Be bold, be unique, be memorable.🔑 Personal Branding is Powerful –YOU are your brand.🔑 Organic Marketing = EVERGREEN – long-term asset – investment is time 🔑 Paid Marketing = CAMPAIGN –only works while it’s “on” – investment is financial 🔑 Neither Organic nor Paid is “Better”“You know, people are online and they're just doom scrolling. And your first job in organic social media is to be interesting enough to get somebody to just pause and check you out.” ~ Melissa Zehner “If you're doing organic, you are creating evergreen content. It's out there, it can be searchable. It leads to your SEO, which increases over time. It increases your brand value, your brand recognition, your digital presence, and it's an evergreen content. It's always gonna be there for you. And when somebody comes to you through organic marketing, organic growth, you own that client.” ~Michelle Page Resources Shared in this Episode 🔑 YOU are Your Brand – Go Go GROW Your Brand with Thought Leadership https://youtu.be/iZG_kceqz34 🔑 Scroll Stopping Content LinkedInbound https://scrollstoppingcontent.com/linkedinbound/ New subscription program to help solopreneurs and consultants build their brand on LinkedIn.The podcast audience can use the code GOGOGROW for 15% off a quarterly subscription.Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast Connect with Melissa Zehner! Scroll-Stopping Content [email protected] https://www.linkedin.com/in/melissazehner https://scrollstoppingcontent.com https://www.linkedin.com/company/scrollstoppingcontent

As Founder of 3Sparrows Executive Services, Ryan brings his holistic insight into the human components of operations, leadership and change management born from his combined 23 years playing baseball at all levels, including the pros, a career in higher education administration, recruiting and coaching baseball, success in corporate executive roles, and now as an entrepreneur and trusted small business advisor. Our conversation addresses organizational operations, people operations, change management and how Operational Leadership emphasizing Communication, Collaboration, Cooperation and Culture play critical roles in scaling your business through change.💡 Key concepts and takeaways: 💡🔑 Communication: Leaders must prepare their teams by sharing the vision and expected positive outcomes, creating a "win-win" scenario.🔑 Collaboration: Empowering employees to take ownership of their roles, and including them in decision-making processes to foster a unified and motivated team.🔑 Cooperation: Get businesses, teams and leaders “unstuck” and get in the same boat, rowing the same way, in the same direction.🔑 Culture: Ahhhh…. the beginning of it all! Actionable strategies for happy teams = happy customers!💻 📚 🎙️📓 Resources Shared in this Episode 📓🎙️📚 💻🔹Lessons Learned – Scaling Team and Talent with Charles McCarrick (culture and change management) https://youtu.be/2M6OHrKxJ-8 🔹Scale Faster with Top to Bottom, Side to Side Organizational Strategy https://youtu.be/nGXJeaj6bQM 🔹3Sparrows www.3sparrowes.com Ryan offers valuable FREE (!!!) resources on his website, no email sign up required. Some of my favorites: ✔️No-Sales-Pitch Business Consultation Opportunity with Ryan: If he can’t help you, he will connect you with someone who can!Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcastConnect with Ryan Johnson! Founder & Fractional Executive 3Sparrows Executive Services https://3sparrowses.com [email protected] 501-908-5078 (o) https://3sparrowses.com/podcasts

Welcome to another transformative episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability.Speaking of transformative, Founder and CEO of Accel IQ Digital Ariana Smetana joins Go Go GROW as a Guest Expert to demystify the question on many business owners’ minds: “What is digital transformation?”Ariana breaks down the details of what it is and its impact on your organization’s ability to make data-driven decisions, remain competitive and better serve your customers. She reveals the alpha pilot stage of Excelinsight, an AI tool which helps firms spend more time focusing on generating revenue activities such as creative strategy, lead nurturing and innovation rather than being bogged down by manual data tasks. Stay tuned to the end of the episode for a special offer from Ariana to participate as an alpha pilot organization. 36:40 mark💡 Key concepts: 💡🔹 Data exists in multiple formats in every nook and cranny of your business – make data accessible🔹 Data Management: aggregates, cleans and harmonizes data across business🔹 Empower better data-driven decision m🔹 Risk of not implementing digital transformation💻 📚 🎙️Resources Shared in this Episode 🎙️📚 💻🔹Excelinsight by Accel IQ Digital https://acceliqdigital.com/services/excelinsight/ 🔹Adrenaline Technologies Knowledge Platform: norm, an AI-powered Knowledge BOT which provides a faster, more convenient and lower cost way for you to provide customers access to your entire Knowledge Base normhttps://adrentech.com/norm/index.html🔹Scale: Faster, Decrease Risk with Proactive Information Governance with Lica Patterson GGG episodehttps://youtu.be/wzajsp5dsjk 🔹Cybersecurity: Protect your Data = Protect your SMB with Michael Hasse GGG episode https://youtu.be/BMWzsBawpI4Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast Connect with Ariana Smetana! CEO & Founder Accel IQ Digital [email protected] 832-900-3351 (o) https://www.linkedin.com/in/arianasmetana/

Expert Guest Greg Grant is the Jacksonville Small Emerging Business (JSEB) Administrator and shares an incredible amount of value from his unique perspective as an entrepreneur, academic, administrator, legislator and Ph.D. candidate. He is heavily involved in economic development and the program, as well as replicating that framework across other states, regions and at the federal level. 💡 Key concepts 💡 US jobs: 45 % from small businesses, 40% from corporations, 15 % from government 5 critical small biz resources: legislation, education, community, capital, and contracts SEC system concept: relationship with suppliers, employees, consultants Entrepreneurial Wellness Plans: critical component of business plan Leveraging unsolicited proposals 💻 📚 🎙️Resources Shared 🎙️📚 💻 Jacksonville Small & Emerging Business https://jseb.jacksonville.gov/Small Business Administration https://www.sba.gov/Small Business Development Center https://www.sba.gov/about-sba/sba-locations/headquarters-offices/office-small-business-development-centersOffice of Veterans Business Development – SBA https://www.sba.gov/about-sba/sba-locations/headquarters-offices/office-veterans-business-developmentVisitAble LLC, - Disability Advocate & Founder Joe Jamison https://visitable.io https://www.linkedin.com/in/josef-jamison Connect with Michelle Page! RevenueChasers LLC [email protected] https://www.linkedin.com/in/michelleconklepagehttps://www.revenuechasers.com https://www.youtube.com/@RevenueChasers https://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast Connect with Gregory Grant! Jacksonville Small & Emerging Business Administration Director [email protected]; 904-255-8832 https://www.linkedin.com/in/gregory-grant/ https://jseb.jacksonville.gov/

Professional Sales Coach and expert guest Jim Kerlin joins Go Go GROW Host Michelle Page for this coaching episode and brings a wealth of sales, marketing and operations knowledge to share! 💡Hot Topics Discussed 💡Sales Effectiveness with Tracking & MetricsStructured process - Track activities + metrics - Right tools, right size, right timeSales Tips & StrategiesLead qualification - Don’t chase prospects - Data-driven decisionsSMART Goal Setting & Strategic Planning - individuals - entrepreneurs -organizaitonalSpecific, Measurable, Attainable, Relevant, Time-bound💻 📚 🎙️📓 🛜 Resources Shared in this Episode 🛜 📓🎙️📚 💻 Jim Kerlin Sales Training Videos https://www.youtube.com/@JimKerlin"YOU are Your Brand – Go Go GROW Your Brand with Thought Leadership" https://youtu.be/iZG_kceqz34“Scale Faster with Top to Bottom, Side to Side Organization Wide Strategy Go Go GROW episode https://youtu.be/nGXJeaj6bQMPlanning as a Strategy” Michelle Page, panelist https://youtu.be/w5C7J_wBrEAThee Adaptable Success Activity Tracking Templates - Request via Contact Us on www.gogogrowshow.com Creative Community Services, Incorporated https://ccsgeorgia.org - a Georgia non-profit transforming lives of children and teens in foster care, adults with developmental disabilities and mental health needs,. Contact Jim Kerlin if you would like to have a conversation about gifting your time, energy or funds.🤝 🤝 Connect with Go Go GROW’s Host Michelle Page! 🤝 🤝[email protected]://www.revenuechasers.com https://www.youtube.com/@RevenueChasershttps://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast🤝 🤝 Connect with Go Go GROW’s Expert Guest Jim Kerlin, Jim Kerlin Consulting! 🤝 🤝334-464-0954 [email protected] https://www.linkedin.com/in/jimkerlin https://www.linkedin.com/company/jim-kerlin-consulting

Welcome to an illuminating episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability. In this episode, we shine a bright light on Thought Leadership and the crucial role it plays in business growth. 🔹 WHO needs to do it?🔹 🔹 WHAT exactly is it?🔹 🔹 🔹 WHEN and WHERE do you get started?🔹 🔹 🔹 🔹 WHY is it critical to scaling your business?🔹 🔹 🔹 🔹 🔹 HOW ----- just how? Would YOU buy from YOU? You ARE your brand! Whether you're an entrepreneur, founder, business leader or sales and marketing pro, your personal brand can and does significantly impact your company's scalability. Learn how to leverage your personal brand through thought leadership. 💡 Three key concepts and takeaways: 💡 AUTHENTICITY Matters: Reflect your true self and maintain a consistent voice across all platforms to build trust, familiarity and confidence with your audience.Be SEEN and HEARD: Be present where your audience frequents both online and offline with meaningful posts, interactions and meetings to keep you top of mind. CONTENT May be King … but CONSISTENCY is Queen: Strive to deliver value to establish yourself as a trusted and reliable resource partner. YOUR brand becomes even more powerful than your product or service brand. 🤝 🤝 Connect with Go Go GROW’s Host Michelle Page! 🤝 🤝Connect directly with Michelle Page (that’s me!) with specific questions or requests for consultation and let’s Go Go GROW together! Help out your fellow entrepreneurs and please share Go Go GROW podcast with someone who will find value as they build, grow and scale their business. Comment and share your thoughts, questions, reactions and requests for the content YOU want see on future episodes – happy to serve up exactly what you need! Subscribe so you see new episodes as they are released and please rate us a five or share feedback to help us earn that five. Visit www.gogogrowshow.com to sign up for our mailing list, keep in touch and have your voice heard. Michelle Page, B2B Growth & Revenue LeaderGo Go GROW Podcast HostRevenueChasers [email protected] https://www.revenuechasers.com https://www.youtube.com/@RevenueChasershttps://www.gogogrowshow.com https://www.youtube.com/@GoGoGROWPodcast

Serial technology entrepreneur and expert guest Michael Hasse joined host Michelle L. (Conkle) Page for a must listen episode of Go Go GROW - B2B SMB Scale Up Coaching Podcast, your go-to podcast for valuable insights and practical advice on business growth and scalability.Think cybersecurity is only a concern of BIG business?Ever consider ALL the possible financial and legal impacts of a data breach?Are you SURE your internal systems and processes lock down data to only those who actually need access?How confident are you in the accurate implementation of EVERY SaaS integration?Michael’s companies include ITWerks Corp, Nautilusnet.com Inc, and Sunworks LLC and his expertise runs the full multifaceted realm of IT, cybersecurity, and even building the technology of solar development in emerging markets. He shares his invaluable insights across the board – you want to miss out these crucial conversations for modern businesses and technology enthusiasts.📌 Top 3 Key Takeaways:Cybersecurity is critical for businesses of all sizes – ignore it at your own risk of potentially devastating consequences.SMBs can greatly benefit from external technology specialists to fill gaps in their IT and cybersecurity strategies.Focusing technology of building internalized solar manufacturing in developing countries aims to maximize benefits and build local expertise.Interested in helping Michael fund his solar initiative with expertise, grants or other abilities?📬 Reach out to him on LinkedIn or check the show notes for more contact options.Catch the episode on YouTube, Apple, Spotify and all your favorite podcast outlets.Be sure to subscribe, rate and share the show, and comment with suggestions or feedback.Check out gogogrowshow.com where you will find links to all the shows and can sign up for our mailing list to not miss out on all that is new and exciting, plus get access to great resources.Connect with Michelle directly on LinkedIn and follow both RevenueChasers LLC and Go Go GROW pages to stay in the loop!

Welcome to another enlightening episode of Go Go Grow Business Growth Podcast hosted by Michelle Page, your go-to podcast for valuable insights and practical advice on business growth and scalability.Does your heart beat 💓 faster when you hear the six intriguing words…. Information governance…, data governance…, IT governance…?If yes, you probably either love the topic, are intimidated by the topic or haven’t a clue what to do about the topic and now you are worried.Never fear! Check out this masterclass episode of Go Go GROW with expert guest Lica Patterson, COO & Co-Founder of Holliday & Associates, who will break down the who, what, when, why and how for the SMB entrepreneurs and business leaders.We dive deep into the world of IT and data governance, with a special focus on how startups and established businesses can both benefit from robust information governance practices.💡 Some key concepts and takeaways: 💡➡️ External Audits & Internal Dry RunsObjectively assess your current IT and data governance processes are up to date and secure, runs trials before deployment➡️ Structured Onboarding & OffboardingThese aren't just HR buzzwords! Proper onboarding and offboarding are critical for maintaining data security and ensuring efficient business operations.➡️ Scalable Data ManagementBoth startups and large firms must manage data properly. Solopreneurs should invest early in information governance to avoid inefficiencies, and growing businesses need structured systems to handle data during scaling and acquisitions.Tune in to this insightful conversation to learn actionable advice on IT governance, data hygiene, and the importance of structured processes.This is just the tip of the iceberg! Be sure to subscribe to Go Go GROW so you don’t miss the very next episode featuring expert guest Michael Hasse, cybersecurity expert and all around IT guru, who will continue this conversation on a different path!

Welcome back to another exciting edition of the Go Go GROW! We’re thrilled you have invited us along on your journey of business growth and success. This episode is a bit different. Rather than being joined by an expert guest, as your podcast host and serial entrepreneur, I will share some personal insights and revelations from my own entrepreneurial journey. I’ll take you through the evolution of my current consulting practice from its humble beginnings as SalesChasers in 2009 to its rebranding as RevenueChasers in 2024. I’ll talk about my pivotal decision to move beyond one-to-one coaching and advisory client relationships to reach more business owners through the Go Go GROW podcast and other resources. We’ll dive into valuable lessons I've relearned from my favorite classic business books like "The E-Myth Revisited" by Michael Gerber and "Think and Grow Rich" by Napoleon Hill. A key discussion point is the importance of working ON your business, rather than just IN your business. Additionally, I’ll outline my goals for the next 6, 12, and 18 months, including my plans for productization and creating multiple revenue streams, with suggestions on how you might do the same. Whether you’re an entrepreneur, a business leader, or someone looking to scale your company, this episode is packed with insights and practical advice to help you achieve your goals. So sit back, relax, turn up the volume and let’s get ready to Go Go GROW!Let’s Connect! Reach out with feedback, suggestions, questions or requests for consultation. Michelle Page, Go Go GROW Podcast Host & Founder of RevenueChasers LLC Startup, Second-Stage and Scale Up Coaching Revenue Growth Leader [email protected] www.revenuechasers.com www.gogogrowshow.com00:00 Introduction and walk through Michelle Page’s entrepreneurial journey.03:43 Collaborating with colleagues to create business podcasts, enjoy success.10:02 Essential books for all entrepreneurs: work on your business, not in.12:59 Emphasize personal development, resources, revenue streams, and scaling.14:40 Scaling service business through productization: ebooks, templates, workshops, newsletters, and podcasts.

In this innovative episode, we dive deep into the world of customer growth and retention with my very special guest, Kelly Olson. Kelly is the Founder and CEO of KO Knows Consulting and specializes in transforming post-sales customer experiences into thriving revenue centers for tech startups, agencies, and professional services.Kelly provides insights on how a strategically designed and implemented Customer Success function can:Curate a seamless post-sales customer journey to cement long-term relationships and increase lifetime customer valueCapture valuable customer data and feedback to share with product development, align and empower the entire organizationTransform traditional customer service into a proactive, revenue generating component of your revenue ecosystemWe uncover the critical importance of the customer's journey after sales, discuss strategies for cementing these relationships early and creating scalable, predictable processes that demonstrate value within key timelines. Kelly shares her insights on why traditional handoffs between sales and customer service often fail, and how a collaborative approach can prevent customer churn and foster deep, data-driven connections.We also explore the challenges of aligning sales and post-sales teams, understanding customer health through holistic data, and the financial impact of a robust customer success strategy. Tune in to learn about the power of internal communication, strategic planning, and leveraging customer advocacy to turn your customers into your greatest asset.Let's get growing with Kelly Olson on Go Go GROW!

Welcome to another inspiring episode of "Go Go GROW," your favorite B2B scaleup coaching podcast with Michelle Page! Joined by the inspirational Nichole Mobley, Owner & CEO of T&N Xpress and SNS Enterprise Group, host Michelle Page dives deep into Nichole’s inspiring journey from facing sudden unemployment to creating multiple thriving businesses in logistics, warehousing and manufacturing. Nichole has found success as an entrepreneur by either finding a way or making an opportunity when pursuing her goals, and of course, pivoting when thrown twists and turns. She shares her firsthand experience and lessons learned about overcoming challenges, finding the right mentors, and the importance of aligning your business with personal values. Common themes Michelle emphasizes throughout Go Go GROW episodes are the power of community, mentorship and importance of having diverse support systems. Nichole further drives those points home from her perspective as well as offers invaluable advice on how to kickstart and sustain a thriving business. Whether you're seeking practical tips or looking to be inspired by real-life success stories, this episode has it all. Stay tuned and get ready to Go Go GROW!Let’s Connect! Reach out with feedback, suggestions, questions or requests for consultation.Michelle Page, Go Go GROW Podcast Host & Founder of RevenueChasers LLCStartup, Second-Stage and Scale Up CoachingRevenue Growth Leadermichelle@revenuechasers.comwww.revenuechasers.comwww.gogogrowshow.com

Welcome back to another inspiring episode of Go Go Grow with Michelle Page! In today's episode, we're thrilled to have Sonya Marchisillo, the powerhouse founder of Pinnacle Communications Group, a global commercial physical security business. Sonya brings a wealth of experience of successful leadership in male-dominated industries such as telecommunications and automotive. She's here to share her incredible journey of breaking barriers and achieving remarkable success.Join us as we delve into Sonya's story of resilience and determination as a female and minority business owner to thrive in the tech and security sectors. With accolades like 2023 Tech Company of the Year and Woman of the Year multiple times, Sonya's insights are invaluable for anyone looking to navigate the entrepreneurial landscape. We'll discuss pivotal topics like the importance of networking, leveraging local resources, and empowering women entrepreneurs. Plus, Sonya shares personal branding tips, effective LinkedIn strategies, and the significance of a positive mindset and community support. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply looking for a dose of motivation, this episode is packed with actionable advice and inspiring stories you won't want to miss. So tune in and let's Go Go GROW!Timestamped Overview:00:00 Sonya Marchasillo discusses Pinnacle Communications Group.04:36 Women forging path for gender equality in lending.09:01 Experienced leader navigates challenges, enhances city networking.11:01 Supporting local nonprofits through community giving circle.13:50 On roofs: breaking barriers, earning lifelong friends.16:58 Break stigma, be vocal, share, benefit veterans.22:04 Tenacity and hard work sustained business during pandemic.23:06 Persistence despite facing doubt and discrimination.28:46 Market yourself authentically; you are the branding.32:23 Free citywide classes available for various skills.35:55 Genuine, likeminded connections become close, trusted friends.38:28 Early rising maximizes productivity and success.Let’s Connect! Reach out with feedback, suggestions, questions or requests for consultation.Michelle Page, Go Go GROW Podcast Host & Founder of RevenueChasers LLC Startup, Second-Stage and Scale Up CoachingRevenue Growth Leadermichelle@revenuechasers.comwww.revenuechasers.comwww.gogogrowshow.comConnect with Sonya!LinkedIn : https://www.linkedin.com/company/pinnaclecommunicationsgroupWebsite: https://pincomgroup.com/Pinnacle Communications Group offers courtesy site walks and is aggressively hiring, accepting any and all resumes! Sonya welcomes anyone to stop by the Jacksonville PCG office for a PCG SWAG BAG.

How do you know whether exiting a business is the right decision? In this episode Damon Pistulka discusses topics ranging from time allocation for small business owners to an appropriate exit strategy for you.Damon advises business owners to allocate 20% of their time to strategic planning. As businesses grow, owners must focus more on strategy, delegating operational tasks to their employees. Before diving into business ownership - entrepreneurs should understand their WHY and their entrepreneurial identity.Evaluate your business for exit via a straightforward method for valuing a business based on profitability and debts.There is also a growing trend of search fund-based business purchasing and the preparation needed to attract search funders as buyers. Other options for exiting a business include employee stock ownership programs (ESOPs) and strategic buyers. Damon highlighted upcoming initiatives with Exit Your Way and The Faces of Business podcast, including a cohort program for business owners preparing for exit and a livestream coaching program for B2B businesses in the manufacturing and industrial sectors. These initiatives provide structured guidance and digital platforms for business growth and branding.Guest Links:Damon Pistulkahttps://www.linkedin.com/in/damonpistulka/Exit Your Way Websitehttps://exityourway.us/Faces of Business and Manufacturing eCommerce Success Podcastshttps://www.youtube.com/@ExitYourWay/playlistsResources Mentioned:Scale Architects - Scott Ritzheimerhttps://www.scalearchitects.com/Predictable Success - Les Mckeownhttps://a.co/d/4whfDQ1Scaling Up - Verne Harnishhttps://a.co/d/i5IEwmmProduced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com [email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com https://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com https://www.linkedin.com/in/michelleconklepage

Do you want to keep more of your own money? By the end of this episode you can conduct a successful customer journey workshop to improve your sales and marketing within a week. Understanding the value customer journey mapping has in enhancing business functions and drives revenue growth. Comprehending customers' needs, concerns, and motivations at each stage enables businesses to tailor their approach accordingly, fostering smoother transitions and more satisfying experiences.Treat customer success as a revenue center rather than a cost center, emphasizing that customer satisfaction allows long-term profitability. Seamless coordination between departments, particularly during onboarding, leads to a positive customer experience. It's a collaborative process that requires a customer-centric mindset and clear communication. Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and be sure to include in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!We appreciate your trust and look forward to providing support, guidance and encouragement on your path from where your business is to where you want your business to be.www.gogogrowshow.com Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com [email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com https://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com https://www.linkedin.com/in/michelleconklepage

Customer Journey Mapping is a tool that helps businesses understand the key decisions, interactions, and expectations their customer goes through in order to make the final decision to buy, or to buy again. Hosts Michelle and Dasha explain how to use the customer journey map to: 1. In product development.2. In providing a seamless marketing to sales pipeline.3. In addressing problems with retention and customer service.Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and be sure to include in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!We appreciate your trust and look forward to providing support, guidance and encouragement on your path from where your business is to where you want your business to be.www.gogogrowshow.comProduced By:Go Go GROW - B2B SMB Scale Up Coaching Podcasthttps://[email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.comhttps://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.comhttps://www.linkedin.com/in/michelleconklepageResources Mentioned:3 Vivid Examples of a Customer Journey Map from HeartofTheCustomer: https://heartofthecustomer.com/customer-journey-mapping-examples/Article from HBR for best practices to ensure the journey is appropriate to your product or service: https://hbr.org/2022/07/what-youre-getting-wrong-about-customer-journeys

How does community engagement fuel business growth? Find out with Suzie Becker who is an entrepreneur, philanthropist, podcast host and who teaches how to stay resilient in navigating challenges through strong relationships.Suzie teaches entrepreneurs to cultivate resilience by finding purpose amidst adversity. She underscores the significance of facing difficulties head-on and leveraging one's strengths and values to drive personal and professional growth.Michelle, Dasha and Suzie discuss volunteering time and talent to make meaningful contributions aligned with one's values and business objectives. They discuss the role of mentorship and peer networks in fostering resilience and driving positive change within communities.Born and raised in New York City, Suzie obtained her degree in sociology from SUNY. Immediately, she discovered that a major studying ‘how groups interact with, and impact, each other’ would become the cornerstone of her future journey. Suzie has worked cross functionally in small and large companies, alongside technical teams, customer service agents, academics, nonprofit administrators, as well as board members- both professionally and in positions of volunteer leadership. She has coached teams and boards to successful ambassadorship and welcomes the opportunity to create an engaging, inspired and meaningful environment wherever she is called to find innovative solutions. Suzie has proven success starting up, leading and overseeing operations, projects and programs by developing and executing the vision, strategy and processes. She is a Business Development Associate at Galloway Gonzalez Consulting and hosts Ignite Success on the Daily News Network. She hosts a podcast, “Schmooze with Suze,” where she discusses culture, values and global citizenship with thought leaders and change-makers. Guest Links:Suzie Becker, Host of Schmooze with Suze and Ignite Success Podcastshttps://schmoozewithsuze.org/https://www.linkedin.com/in/suzie-becker/Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com [email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com https://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com https://www.linkedin.com/in/michelleconklepageResources Mentioned:Get involved in Operation Barnabas to supporting veterans: https://operationbarnabas.com/Get involved in V for Victory to support families battling cancer: https://vforvictory.org/

The podcast episode titled "Customer Relationships: What Are They Worth?" delves into the importance of identifying and nurturing good customer relationships for business growth. In this episode you will:Learn the criteria for assessing customer relationshipsDistinguish between partners and transactional clientsUnderstand the significance of creating an ideal client profile (ICP) Develop a scoring system to evaluate customers' fit and value. The conversation explores various factors, including financial aspects, relationship depth, and service quality, that contribute to determining the ideal customer. Hosts Michelle and Dasha stress the benefits of maintaining strong customer loyalty and how it leads to sustainable revenue growth and organizational success. Throughout the episode, they underscore the role of data-driven approaches in enhancing customer relationships and driving business performance.Please enjoy this engaging episode and check out our show notes for additional resources as well as details about joining an upcoming Office Hours!Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcasthttps://[email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.comhttps://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.comhttps://www.linkedin.com/in/michelleconklepageResources Mentioned:Bain & Company article on loyalty leadership: https://www.bain.com/insights/are-you-undervaluing-your-customers-hbr/v10 tips for how to deal with difficult customers: https://www.businessnewsdaily.com/2864-customer-service-tips.htmlAbout Go Go Grow: Go Go GROW is a coaching style podcast focusing on providing B2B leaders the key business strategies and skills needed to scale up and transform their Small Business. Season 1 of Go Go GROW is focused on the fundamental practices small businesses need to adopt in order to think strategically about their growth. Topics include financing, CEO resources, sales, marketing, organization wide strategy, and customer relations.

In this episode we explore how pioneers of businesses such as GM and Sears shaped modern consumerism and how listening to your customers is paramount to innovation. Our guest, Mr. Jason Voiovich, is a fractional chief marketing officer with 25 years of experience leading product innovation and marketing and launching hundreds of new products. Additionally, Jason has written two books exploring the history of marketing, modern consumer behaviors, and the visionaries who created these new approaches.In this episode, hosts Michelle and Dasha discuss with Jason insights from his second book, "Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution." Listeners will learn how understanding history will help entrepreneurs face challenges when innovating their products, why the lessons learned a century ago are still relevant today, how customer communication applies to B2B businesses, and what entrepreneurs can improve when self-evaluating their businesses. Please enjoy this engaging episode, and post in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and look for information about joining an upcoming Office Hours soon.Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com [email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com https://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com https://www.linkedin.com/in/michelleconklepageResources Mentioned:Jason’s Bio:https://jasontvoiovich.com/bio/Marketer in Chief: How Each President Sold the American Ideahttps://jasontvoiovich.com/marketer-in-chief/Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolutionhttps://jasontvoiovich.com/booze-babe-and-the-little-black-dress/Voyageur University Independent Career Community:https://voyageuru.com/Go Go GROW Office Hours: https://www.linkedin.com/events/gogogrowofficehours-scaleupwith7171579554224926720/comments/

In this episode we dive into how to perform a revenue audit within your B2B company. A revenue audit involves examining every functional area of an organization impacting revenue, aiming to uncover untapped opportunities and revenue leaks. Hosts Michelle and Dasha explore how an audit can uncover lost opportunities and revenue leaks that may be impacting your business's financial health. They discuss the significance of examining every functional area impacting revenue, emphasizing the importance of clarifying goals, fostering communication across departments, and utilizing a robust CRM system as the source of truth. “If it’s not in the CRM system, it didn’t happen.” We explore how breaks in process, data collection, and CRM usage result in bad customer experiences and lost opportunities to up-sell and cross-sell to your customer. With practical examples and insightful discussions, this episode equips listeners with valuable strategies to optimize revenue and streamline operations within their businesses. Tune in for actionable advice and expert insights on navigating the complexities of revenue management and growth.Please enjoy this engaging episode and check out our show notes for additional resources as well as details about joining an upcoming Office Hours!Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and be sure to include in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com [email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com https://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com https://www.linkedin.com/in/michelleconklepageResources Mentioned:2020 State of CRM Data Management Report produced by Validity: https://www.validity.com/blog/the-state-of-crm-data-management-2020/2021 The Rise of Revenue Operations produced by Forrester Consulting: https://www.salesforce.com/content/dam/web/en_us/www/documents/reports/sales/forrester-revenue-operations-report.pdfGo Go GROW Office Hours: https://www.linkedin.com/events/gogogrowofficehours-scaleupwith7171579554224926720/comments/

Marketing and Sales fueled company growth requires an investment. Should you hire a sales team or a marketing team? Should you spend on Ads or Conferences? In this episode of the Go Go GROW Podcast, hosts Dasha Tyshlek and Michelle Page discuss effective sales and marketing strategies for early growth stage B2B businesses with guest Mindy Anderson, a seasoned marketing leader with experience in fintech, SaaS, and more. Listeners will learn about the transformative impact a solid, compelling brand can have on revenue and discover actionable insights on achieving product-market fit, crafting messages that truly resonate with audiences, and executing marketing strategies that drive results. This episode is packed with advice on creating a dynamic partnership between sales and marketing, focusing on strategic planning, and leveraging market opportunities to fuel business growth.Mindy Anderson is a 4x Growth-stage VP of Marketing and On-Demand Chief Marketing Officer who has built hyper-growth B2B SaaS businesses $6m-$150m+ leading to funding and acquisition. Mindy has sophisticated experience building high-performance marketing teams, scalable operations, positioning, and rebranding, creating accelerated awareness and demand generation exceeding revenue targets 30-200% YOY growth.Please enjoy this engaging episode and be sure to post in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and look for information coming soon about joining an upcoming Office Hours.Guest Links:Mindy Anderson, Fractional CMOInject Marketing Leadership with a Part Time CMO | Fractional CMO | ibreathemarketing.comLinkedIn ProfileProduced By:Go Go GROW - B2B SMB Scale Up Coaching Podcasthttps://[email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.comhttps://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.comhttps://www.linkedin.com/in/michelleconklepageReferences mentioned in the show: Article“Marketing and Sales in Modern Times” | https://www.linkedin.com/posts/marketing-exec_marketing-and-sales-in-modern-times-activity-7015745894352314370-Mz1M/

Time for Sales and Marketing!  But who is your customer?  Do you know your TAM, your SAM and your ICP?  What is their VOC? Do you really KYC?  It’s critical in 2024 that you SMYKM.Confused?  Co-hosts Dasha Tyshlek and Michelle Page clear the confusion by engaging in a lively discussion on the next Go Go GROW episode, “Back to the Fundamentals - It’s All About the Customer, But Who Are They?”  We help make sense of the acronyms above and identify the Who, What, Where, When and How of scaling your business around the fundamentals - your ideal customers. We dig into the common misconceptions around the use of personalization in sales and marketing, what makes it effective versus ineffective, and explore ALL the different ‘Who’ questions which must be answered.  We detail the implications to consider for Where - physical location, office based vs. remote based, where they purchase or consume your product or service, how all of these factors influence who you can or should target, etc.Dissecting the What, Why and How are equally thought provoking, so please dive in, consider how the fundamental question of “Who is my customer?” applies to your business, and share your feedback in the comments.  Please enjoy this engaging episode and be sure to post in the comments what topics you want us to explore in future episodes.  We adore feedback and interaction!Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and look for information coming soon about joining an upcoming Office Hours.We appreciate your trust and look forward to providing support, guidance and encouragement on your path from where your business is to where you want your business to be.Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcasthttps://[email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.comhttps://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.comhttps://www.linkedin.com/in/michelleconklepageReferences and Resources: "B2B buyers are more digitally savvy, with 94% conducting online research before purchasing. This shift in buyer behavior means that sales reps must engage with prospects earlier in the buying journey and provide value-driven insights to stand out from the competition." Marketing Charts, https://www.marketingcharts.com/industries/retail-and-e-commerce-47045 "91% of consumers prefer to shop with brands that provide relevant offers and recommendations." Coniq, https://www.coniq.com/en_us/resources/personalize-the-customer-experience/

What is the key difference between a business and a company? CULTURE. A business is the interactions you do. A company is the living, breathing, sustainable thing that has a culture and it’s the human factor that turns a business into a culture and brings it to life. On this episode of Go Go GROW, Charles McCarrick shares insights he learned in his journey as Founder, President and Chief Scientist of Micro-Ant LLC. In his book, “Lessons My Brothers Taught Me: How to Transform Your Personal Qualities into a Successful Business,” Dr. Charles McCarrick details his concept of Company CPR. This concept is the core and inspiration for his book and shares strategies for bringing your company back to life after missteps and crisis. He also details his 4S Transform framework business leaders can use to grow their companies, not only when developing their strategy but when hiring talent and expanding their teams. We discuss in detail his 4S framework which includes salability, sellability, sustainability and scalability.Throughout our conversation, Charles emphasizes the critical component of people. He shares, “If you're not collaborating then you're not performing as a team. If you're not performing as a team, what kind of culture can you possibly have? And if you don't have culture, you don't have a company.”Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com Co-Host Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com Co-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com Guest Links:Charles McCarrick Founder and Chief Scientist of Micro-Ant and Kore Composites, Author of Lessons My Brothers Taught Me: How to Transform Your Personal Qualities into a Successful BusinessBook Website: https://www.charlesmccarrick.com/Micro-Ant: https://micro-ant.com/Kore Composites: https://korecomposites.com/Resources Mentioned:Lessons Learned Quotes for Leaders & Entrepreneurs: “‘Failure is good,’ and 99 other lessons from top business leaders” blog post by Ginny Mineo published in ThinkGrowth.org https://thinkgrowth.org/100-leadership-entrepreneurship-quotes-e2164dd42f77

The first step in achieving a goal is having a plan.  The most effective plan is a strategic one with a specific goal in mind.  But how do you get from Point A to Point B, preferably as quickly and efficiently as possible?On this episode of Go Go GROW, “Scale Faster with Top to Bottom, Side to Side Organization Wide Strategy,” we dive into an essential topic many entrepreneurs and founders find a bit daunting but critical for scaling.  After identifying the current state of your business and specifically what you want to achieve and when, a defined and cross-functionally communicated organizational strategy will be your roadmap for successfully achieving your goals.We will explore together how you get from Point A to Point B as quickly and efficiently as possible, WHY strategic planning is so important and HOW to implement it.  By examining your entire organization and current or required processes, we will discuss how to identify missing components and to gain access to outside expertise and resources to support and accelerate your journey.We also have an exciting announcement you won’t want to miss! Produced by:Michelle Page of SalesChasers LLChttps://www.linkedin.com/in/michelleconklepagewww.saleschasers.comDasha Tyshlek of StratCraft Partners https://www.linkedin.com/in/dashatyshlekwww.strat-craft.comResources Mentioned:“Compounding Effort:  Why Strategic Planning is Critical for Business Growth” https://www.strat-craft.com/post/compounding-effort-strategic-planning-is-critical-for-business-growth “Strategic Planning: The Secret Sauce to Business Success” https://www.acornoak.net/post/strategic-planning-the-secret-sauce-to-business-success“Perspectives in Planning: Tips from Seasoned Executives” webinar: https://youtu.be/rDeYikAeNUc “What is a Goal Cascade?” extract from “Perspectives in Planning” featuring Michelle Page https://www.youtube.com/watch?v=EQ7ECxwLnmc “A Goal Without a Plan Is Just a Wish” quoted from the novella Le Petit Prince and link to Dean Graziosi article https://www.deangraziosi.com/goals-without-plans/ “I have not failed. I've just found 10,000 ways that won't work.” quote attributed to Thomas Edison. https://www.thomasedison.org/edison-quotes SCORE https://www.score.org  Since 1964, SCORE has educated and mentored more than 11 million small business owners and entrepreneurs. 

Welcome to the kick-off episode of the Go Go GROW Show, a B2B SMB Scale Up Coaching Podcast. On our first episode, we are joined by Marius Dobren, President of Sawgrass Finance. He is also very active in the SMB and Economic Development community throughout Florida, serving on the Board of Advisors for GrowFL, Jacksonville Business Professionals, Association for Corporate Growth of North Florida, Turnaround Management Association Florida and YMCA of Florida’s First Coast - Nocatee.Marius shares what led him to establish Sawgrass Finance, an asset based lender, which enables business owners who may be deemed unqualified for traditional lending to obtain alternative funding to achieve their American Dream. Go Go GROW is focused on growing and scaling businesses and one common denominator faced by many entrepreneurs founders is a lack of funding. The Sawgrass Finance tagline is “Funding the Growth of American Entrepreneurship” - possibly the solution many have been seeking.Marius also reveals several stunning statistics about the state of the SMB economic impact in Florida - very eye-opening! - and the plethora of resources and organizations providing resources and peer-to-peer support. Not in Florida? Never fear - you will still reap many benefits from this lively discussion, as well as resource links to similar organizations across the nation.Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and be sure to include in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!We appreciate your trust and look forward to providing support, guidance and encouragement on your path from where your business is to where you want your business to be.Produced by:Michelle Page of SalesChasers LLChttps://www.linkedin.com/in/michelleconklepagewww.saleschasers.comDasha Tyshlek of StratCraft Partners https://www.linkedin.com/in/dashatyshlekwww.strat-craft.comGuest Links:Marius Dobren of Sawgrass Finance LLChttps://www.linkedin.com/in/mariusdobren https://sawgrassfinance.com Resources Mentioned:Sawgrass Finance Option Comparison https://sawgrassfinance.com/home/#How GrowFL - Resource for Second Stage Business in Florida https://growfl.com Edward Lowe Foundation - Providing Programs and Supporting Organizations Supporting Second-Stage Companies https://edwardlowe.org SOURCELINK - National Network of Business Building Organizations - https://www.joinsourcelink.com

The Go Go GROW Podcast is premiering in February 2024 - debuting new formats for learning about B2B SM Strategy.You can find the podcast on RSS: https://rss.com/podcasts/gogogrow/ and https://www.linkedin.com/company/go-go-growTopics focused on needs of founders and the executive team:- How to establish organization wide strategy- How to evaluate growth opportunities- How to assess business risks- How to optimize our talent.- How to grow sales and marketing impact- How to achieve revenue goals- How to maximize the customer relationshipTo ensure entertainment, variety and practical learning, the podcast will feature: - In depth studies.- Case studies- Expert interviews- Business trends analysis- And even live coaching coaching to help make business topics very practical for 2024.Go Go GROW is a coaching style podcast focusing on providing B2B leaders the key business strategies and skills needed to scale up and transform their SMB.Dasha Tyshlek is the CEO & Founder of StratCraft and shares her deep expertise in designing company-wide strategies and organizational plans and overseeing strategic projects in all functional areas of the organization. She has successfully coached executives and leaders at multiple levels. With high-level vision and extensive experience in biomedical, engineering, technical, space and satellites, her unique perspective provides valuable insights. www.strat-craft.comMichelle Page is the CEO & Founder of SalesChasers and shares 30+ years’ expertise in growing revenue and teams at all life stages of an organization. Michelle helps leaders craft and execute sales and marketing strategies, build and optimize sales and customer success teams and create a culture and mindset of growth through shared vision and goals, training and coaching, resources and technology, and establishing best practice processes to support communication, collaboration and growth. www.saleschasers.com