Glam & Grow - Beauty Business Podcast

MERIT Beauty was launched in January 2021 and has already rapidly grown into a leading beauty brand that is sold in 800+ Sephora stores. Founded by Katherine Power (Founder of WhoWhatWear, Versed), MERIT has raised $20 million in Series A led by L Catterton.How did they achieve such rapid growth with a new brand? Founding SVP of Growth at MERIT, Aila Morin joins us to share exactly that.In this episode you'll learn:The entire brand launch strategyHow building community has been the catalyst for MERIT's successCurrent strategies they are using to acquire new customersInsights into the brand's Sephora partnershipYou’ll also learn the brand’s new product launch strategy and MERIT's new "Great Skin" launch coming soon.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Marrying his two passions of painting and fashion and working behind-the-scenes at over 100 fashion weeks around the globe, Sébastien Tardif had a successful career as a Celebrity Makeup Artist. Now, he's using his expertise as Co-Founder and CEO of Veil Cosmetics, a beauty brand that focuses on weightless, breathable formulations that softly veil imperfections.In today's episode, Sébastien gives insight into the behind-the-scenes of New York Fashion Week and how his experience as a celebrity makeup artist led him to launch his own beauty brand.Sébastien also discusses:Runway tips and tricks from a professional makeup artistHis process for selecting products for launchOvercoming social media challenges with email marketingCommunicating the Veil Cosmetics's story to the brand's communityThe brand's approach to partnering with retailersYou'll also hear Sébastien's advice to his younger self and what's next for Veil Cosmetics.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While searching for skincare solutions for her own melanin-rich skin, Noelly Michoux started to question why the beauty industry takes a one-size-fits-all approach when skin is so diverse. She quickly realized that she was searching for a solution that did not exist, thus, leading her to launch 4.5.6 Skin and creating the world’s first skincare lab fully dedicated to studying the needs of darker skin.In today's episode, Noelly introduces listeners to the Fitzpatrick skin phototypes and how her brand finds skincare solutions for Skin Phototypes 4, 5, and 6.Noelly also gives insight into:The research and development that went into starting the brandApproaching the French Cosmetic Valley for supportEvolving and scaling the brandThe marketing strategy for sharing the brand's storyYou'll also hear Noelly's most rewarding moment since launching 4.5.6 Skin and how she continues to overcome imposter syndrome and pursue her passion.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After becoming the 5th generation to take on the family's hotel, Susanne Kaufmann decided to launch a skincare line to be used in the hotel's spa. Serving as her inspiration for her namesake brand, the Austrian Alps provide key ingredients for Susanne Kaufmann skincare products.In today's episode, Susanne discusses the importance of trustworthy partnerships and product efficacy.Susanne also gives insight into:The process of starting and scaling the brandThe brand's evolving sustainable packagingHow the pandemic affected the brandThe brand's most successful marketing channelYou'll also hear Susanne's advice to her younger self and what's next for the Susanne Kaufmann brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After personally struggling with problematic skin for years, Camille Chulick decided to take matters into her own hands. She and her husband unexpectedly founded Averr Aglow, an all-natural results-driven skincare brand. Their focus is creating solutions for common skincare problems.In today's episode, Camille gives insight into Averr Aglow's development process and key experiences while building the brand.Camille also discusses:The importance of understanding the manufacturing processWhat led to the brand's exponential growth in the beginning yearsThe brand's strategic plan to expand to retailers in the futureAverr Aglow's most effective marketing channelYou'll also hear the philosophy behind the Averr Aglow name and what's next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Prompted by her own experience with shopping for an engagement ring, Nicole Wegman unexpectedly decided to start her own jewelry brand. As Founder and CEO of Ring Concierge, Nicole seeks to continually disrupt an industry that has been historically dominated by men.In today's episode, Nicole Wegman gives insight into how the brand's omni-channel presence has allowed them to double its growth year after year.Nicole also discusses:The hiring strategy that has led to such fast growthThe power of social media in continuing to build the brandCurrent strategies they are using to keep fine jewelry accessible while combating inflationRetail expansion and how Ring Concierge relies on organic growthAnd so much more!This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After starting her career as a marketer on The Oprah Winfrey Show and later working under famed Los Angeles based floral designer Eric Buterbaugh, Itika Oldwine-Grimble decided to launch her own floral business, Oldvine Florals. The brand is committed to designing blooming creations with a modern twist for the flowery landscape of L.A.In today's episode, Itika Oldwine-Grimble gives insight into her background and how her digital marketing career led her on her journey to launching a floral brand, and later, Oldvine Fragrance.Itika also shares:Insight into the brand's process for managing and sourcing flowersHer decision to pivot the brand's business model through the pandemicThe brand's most effective marketing channelThe challenges of creating a fragrance brand during the pandemicYou'll also hear Itika's advice to her younger self and what's next for Oldvine Florals and Oldvine Fragrance.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With a background in strategic marketing, Andrew Bilski teamed up with Skin MD Dr. Sharad Paul to create Skin by Dr. Sharad. Together, this unique duo created the world's first medically-proven, fast acting, vegan anti-wrinkle, skin elixir. The brand focuses on providing mainstream consumers with preventative health and wellness using products that are clinically backed.In today's episode, Andrew Bilski gives insight into his career from working with L Catterton to help failing businesses turn into profitable brands to applying the same principles and methods to start his own brand with Dr. Sharad.Andrew also shares:How he and Dr. Sharad met and eventually started a brand togetherDifferent marketing strategies used in the US vs New ZealandInsight into the development process of the brand's no-tox proprietary compoundHow he adopted his data driven approach to growth and marketingYou'll also hear about what's next for Skin by Dr. Sharad.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After spending over 20-years as a celebrity esthetician, Angela Caglia became fed up with the subpar products on the market. Thus, inspiring the creation of her namesake brand, Angela Caglia. The brand focuses on providing products with clean ingredients, clinical expertise, and transformative results.In today's episode, Angela gives insight into her career and brand inspired by European skincare principles and explains Barbra Streisand's influence behind the brand.Angela also shares:Her thoughts on starting a brand in your 40sHow she allocates her time for running a brand while continuing to provide esthetician servicesThe brand's most successful marketing initiativesThe brand's approach to balancing DTC and retail partnershipsYou'll also hear about what's next for Angela and the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by the healing power of the ocean, Allison McNamara founded MARA. Winner of Glossy Beauty Clean Beauty Brand and Glamour Beauty Award: Best Clean SPF you’ll see why Chrissy Teigen, Hailey Bieber, Molly Sims use MARA products to #SeatheGlow.In this episode, you’ll learn:Strategies for driving organic growth and collaborating with other brandsWhy and how MARA used algae in their formulaHow MARA introduced the first-ever SPF sunscreen oil to market with Sea Kale Sunscreen Sérum, which sold out twice at credo Beauty within the first 2 weeks of launch.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Shea Marie is the founder and CEO of The Feelist, a luxury plant-powered beauty and skincare brand, and SAME, a luxury swim, resort, and activewear brand made in Los Angeles. In this episode, you'll learn:How Shea manages her personal brand in addition to running the day-to-day of two high-growth brandsThe social media strategy that drove 500+ million impressions for The FeelistSAME’s direct-to-consumer strategyThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Andrea Abraham is a self-proclaimed "makeup junkie" who founded Woosh Beauty to fill a need that was missing in the beauty industry.In 2017, Woosh Beauty was launched in 150 ULTA Beauty stores. Her equally innovative and useful products empower women to feel confident without spending hours on their makeup.In this episode, you'll learn:Andrea's journey from self-proclaimed makeup junkie to inventing extraordinary makeup for ordinary daysHow she navigated being her sole investor and working with patents, designers, and engineersStrategies she used to alter her marketing messaging based on real-time feedbackBehind-the-scenes of the brand's 150 ULTA Beauty store launchThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Alexandra Cristin is the founder and CEO of Glam Seamless, which provides high-quality hair extensions for every budget. In 2012, Cristin launched her business buying extensions and packaging them herself, ultimately generating $100,000 in sales in her first year; today, Glam Seamless has been successfully acquired and Cristin is celebrating her 10th year in business as Founder & CEO of the brand.In this episode, you'll learn:Alexandra's journey from nothing to building an empire and ultimately the brand getting acquired.Giving back through her foundation - empowering young women from low-income families to reach their full potentialImportance of sourcing products and understanding how to work with and vet manufacturers.Evolving and growing a brand for over a decade, while staying at the forefront of the industry and growing fastThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Divya Gugnani is the co-founder of Wander Beauty, a high-growth beauty brand with a celebrity-cult following and 30+ beauty award wins in the last 5 years.In this episode, you'll learn:Starting the brand from scratch and growing rapidly with an innovative approach to productBeyond product and marketing, how Wander creates an overall end-to-end brand experienceStaying true to their origins while maximizing growthThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

When Joanna Czech is not prepping Kourtney Kardashian and Travis Barker for the Met Gala or working with Kim Kardashian on SKKN, Czech is the founder and CEO of Joanna Czech Skin Care. From packaging to product, Czech has reimagined the standard skincare to a whole new level and has been hailed the “Rolls Royce” of skincare by her notable clients. In this episode, you'll learn: How Joanna became the most sought out celebrity estheticianTime management as an aesthetician with high profile clients and CEO of a rapidly growing brand with a DTC and retail businessCreating a differentiated and highly sought-after hero product that took the entire skincare industry to new heightsHer skincare philosophy and explains how her treatments are based on the conditions of the skin rather than the typeThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After bootstrapping for the first nine years in business, Courtney Claghorn, CEO of Sugared + Bronzed, successfully scaled her once apartment-based company. Courtney's commitment to providing a streak-free, safe tanning experience has made her company one of the most sought-after in the industry.In this episode, you'll learn: How Courtney took a chance on starting a business based on a skillset, she didn't havePivoting and rebranding as Sugared + Bronzed scaledHow Courtney and Sam went from bootstrapped to securing the first commercial locationThe strategy in navigating the difficulties and limitations of COVIDThe importance of taking pride in an upbeat environment and teamWould she change anything if she could start overCourtney's tangible tips for productivityThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Being raised with the foundational principles of the winemaking world, April Gargiulo knew she had to bring the same craftsmanship and ethics of never cutting corners to the beauty industry. Fighting cystic acne, hyperpigmentation, and the inevitable skin changes from becoming a mother, April founded Vintner's Daughter, a performance-driven nutritional skincare company. It has organically taken the industry by storm. In this episode you’ll learn: How April has intertwined ethics from the luxurious winemaking industry with the beauty industryHow Vintner's Daughter successfully launched without a large marketing engine or investorsThe continued organic growth from Girlfriend to Girlfriend marketingProven success in avoiding the destructive cycle of new-next-moreStruggles to present the multidimensional story of the brand in an understandable wayThe importance of cultivating a team of collaborative missionariesHow Vintner's Daughter shows appreciation to its customers without discounting the brandThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Shortly after accepting her new role with Olaplex, CEO JuE Wong fearlessly took the brand public during the pandemic. Since then, Olaplex has continued to pave the way in bond-building technology.In today’s episode, JuE gives insight into Olaplex’s innovative approach to hair care and how partnering with hair care professionals has caused the brand to thrive. JuE also shares:The pros and cons of social mediaThe brand’s method to managing and dissecting dataOlaplex’s approach to navigating the supply chain and the residual effects of the pandemicTips on building a great leadership teamYou’ll also hear about JuE’s daily routine as she leads one of the largest independent hair care brands in the world.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After realizing the exclusivity of South Asian skin tones in the beauty industry, Bina Khan took it upon herself to fill this gap. Just B’s mission is to create smart, multi-dimensional makeup that brings out the beauty of brown skin.Today, Bina explains the meaning behind the name and the philosophies behind the brand to celebrate women for who they are. Bina also shares:Inventing processes for product formulation during the pandemicJust B’s unique concept of providing a spectrum of colors to their customersThe brand’s social media marketing strategyYou’ll also hear about the brand’s approach to expanding their retail partnerships and Just B’s future product categories. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Having been a bridesmaid six times herself, Grace Lee saw an opportunity for aspirational bridesmaid dresses at affordable prices, and so she created Birdy Grey. Birdy Grey is a direct-to-consumer bridal brand on a mission to change the way women shop for their big day.In today’s episode, Grace gives insight into the idea behind the brand and her goal to take the pain points out of the bridesmaid dress shopping experience.Grace also shares:What has been the brand’s greatest prospecting toolThe timeline from launch to category expansionNavigating the challenges and opportunities brought on by the pandemicYou’ll also hear about Birdy Grey’s partnership with the Princess Project, Operation Prom, and other charities as well as what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With their complementary backgrounds in finance and fashion, Founder Matthew Hoyle and Designer and Creative Director Cass Dimicco created Aureum Collective. Aureum Collective is a jewelry brand with a luxury feel at an accessible price point. All their pieces are designed with quality, versatility, and beauty in mind.In today’s episode, Matthew and Cass dive into creating an influencer brand and focusing on organic reach to expand including plans for in-person experiences and events.Matthew and Cass also share:Their experience with the manufacturing processAureum Collective’s most popular and signature productsNavigating challenges during the pandemicThe long term vision for the brand including future plans for retail partnershipsYou’ll also hear about what’s next for the brand, including new product categories coming soon.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While looking for products to help his patients heal faster and better after various surgical and non-surgical treatments, 111SKIN Co-Founder Dr. Yannis Alexandrides discovered a gap in skincare. He and his wife, Eva, decided to team up with a group of leading scientists to formulate products that would address his patients’ needs. Today, Yannis and Eva take us behind the scenes of their spouse-owned business. You’ll learn the story behind the brand, their most effective DTC marketing initiatives, and the decisions behind 111SKIN’s unique packaging and branding.Yannis and Eva also share:How the brand continues to be a pioneer in the category even with new competitorsThe foundations of the success of 111SKINThe challenges of keeping up with trends and product innovationHow important it is to keep a work-life balanceYou’ll also hear about what’s next for the brand, including new products on the horizon and tips for taking care of your skin from skincare experts themselves.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After discovering her sensitivity to many of the artificial ingredients and fillers in traditional supplements, Sara Cullen decided to redefine vitamins. Sara is the Founder and CEO of GEM, a unique category that is working to evolve the supplement aisle into a food aisle.In today’s episode, Sara gives insight into the brand’s goal to look proactively and holistically at your mind, body and health. In addition, she explains how she focuses on creating products from different scientific perspectives while using the healthiest and most nourishing ingredients.Sara also discusses:The GEM product development processConstant product evolution via customer feedbackGEM’s “kaleidoscopic look” approach to brandingThe benefit of the brand’s subscription modelYou’ll also hear Sara’s plans for expanding and scaling the brand as well as her vision for GEM over the next year. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After a visit to her dermatologist, Tiffany Scott was inspired to begin focusing on not only what she was putting into her body but also what was going onto her skin. Realizing the limited options of clean and cruelty-free luxe cosmetics, Tiffany launched her own beauty brand, RÓEN.Today, Tiffany explains the story behind the RÓEN name and what it has been like launching a successful clean beauty brand and partnering with top retailers like Credo and goop.Tiffany also shares:How having a Creative Director has catapulted the success of the brandNavigating the surprise of the pandemic as a new brandInsight into the process of finding ethically sourced micaThe importance of being selective with retail partnershipsYou’ll also hear about the brand’s focus over the next year and the future of RÓEN.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by her conscious-minded upbringing and doula career, Carson Meyer created C & The Moon from her kitchen in Malibu. Focused on natural and organic ingredients that are not only good for your body, C & The Moon products also keep the preservation of our planet in mind.In today’s episode, Carson dives into the brand’s history from creating her first product in her kitchen to becoming a celebrity favorite. She also discusses how her environment and role models have influenced the brand and the products she creates.Carson also shares: The inspiration behind the brand’s nameThe journey to out-growing her kitchenChallenges faced while scaling C & The MoonThe brand’s marketing strategyYou’ll also hear about what’s next for C & The Moon.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Founded by Max Johnson along-side his three-time breast cancer surviving mother, Awe Inspired is more than just a jewelry brand. Awe Inspired is a mission-driven fine jewelry brand, with collections that represent the customer’s personal journey in addition to a mission to give back.Awe Inspired is known for their “Goddess Quiz,” which matches a customer’s Meyers-Briggs personality type to their inner Goddess and Awe Inspired jewelry products. Focusing on the customer experience both online and in Nordstrom, with their own store and a partnership with Neiman Marcus coming soon.In today’s episode, Max explains the inspiration behind the brand and why it is so important for Awe Inspired to give back to those most in need. Max also shares:The brand’s approach to intentional jewelry designHow Awe Inspired has been able to attract the attention of A-list celebritiesSome of the growing pains experienced by the brandThe goals for the brand and product category expansion plans over the next yearYou’ll also gain insight into how the mother-son dynamic duo has used their unique knowledge and experience combination to their advantage for the growth and success of the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After spending years looking for a clean, convenient, and effective product to keep her jewelry clean, Brea Fullerton decided to listen to her intuition when it told her to create a product unrelated to her career and completely unheard of in its category. Brea’s persistence is admirable as she created her self-funded company Shinery, a simplified jewelry care line using only ingredients that are safe for you and your jewelry.Today, Brea reveals how she was able to create a non-existent category without a roadmap. She also opens up about self-funding the entrepreneurial process and some unexpected expenses to keep in mind.Additionally, Brea shares:How she focused on educating herself to ensure her brand avoided harmful ingredientsHer experience with the packaging and branding processThe brand’s initial launch strategy and her successful pivot to tradeshowsYou’ll also hear what Brea might have done differently in hindsight and her plans for Shinery over the next year.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Upon opening her Med Spa, Dara Levy decided to make dermaplaning the foundation of all services her spa offered. Now, she’s committed to bringing aspirational and affordable med-spa quality results home through her brand, DERMAFLASH.In today’s episode, Dara opens up about launching a brand new product category with a product that has been embraced by iconic celebrity makeup artists and is the only device that is both sold and offered as a service by Ulta. Dara also reveals:QVC’s influence on the brand’s successThe challenges of building a cohesive teamThe positive influence the pandemic has had on DERMAFLASHHer most surprising parts of her journey as Founder of DERMAFLASHYou’ll also gain insight on the biggest growing pains for the brand and Dara’s plans to launch skin care solutions to amp up the efficacy of DERMAFLASH devices.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Early in her career as an esthetician, Tammy Fender recognized a disconnect between luxury skin care and natural ingredients for her clients. This led her to create her own namesake brand targeting plant-based luxury skin care and holistic living on every level—body, mind and spirit.Today, Tammy discusses how she conveys her calming energy through her brand and encourages people to connect to the plant kingdom through her products.You’ll also gain insight into:Tammy’s story on starting and growing her brandHow she has found her favorite and most effective ingredientsTheir most effective ways to educate partnersHow Tammy Fender competes with mainstream brands in the spaceYou’ll also hear Tammy talk through one of their hero products which landed them an Allure’s Best of Beauty award in 2020, as well as the brand’s most powerful marketing initiatives.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by her personal health journey and crafted in her kitchen, Hint Inc Founder and CEO Kara Goldin introduced the award-winning Hint water to the world nearly two decades ago. Kara is out to create enjoyable better-for-you experiences that people want to share.In today’s episode, Kara shares her inspiration behind creating the brand as well as the story behind the Hint name.Kara also discusses: Hint’s journey to DTCHow the brand has evolved over the yearsWhat she believes has been the most challenging part of building her businessHer favorite marketing strategy thus farYou’ll also hear Kara recall several moments of success for the brand, and she’s not just chatting revenue-centered milestones. She’s opening up about what truly drives her to push Hint forward each day: connecting directly with consumers and hearing stories about the impact Hint has made on their health and wellbeing. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After finding a gentle hydrocolloid patch in South Korea, Ju Rhyu knew the US acne and skincare industry was missing something innovative and effective. With the help of two other founders, she launched her brand Hero Cosmetics where the mission is to create functional skin solutions focused on acne.Today, we have the pleasure of hearing from Ju about Hero's journey to crafting cult-favorite products like the Mighty Patch that catapulted the brand to success – landing Hero in stores like Ulta and Target, and scaling the brand’s revenue to the $100 million mark. Ju also dives into: Formulating a product in Korea to bring to the USWhat differentiates Hero Cosmetics acne patch from competitors and how to put it to the test at homeLeveraging Amazon to launch and build a company in an unconventional wayHow paying attention to comments and reviews on products inspired Hero to launch cult-favorite products like the Mighty PatchYou’ll also hear about recently launched products and what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we’re sitting down with beauty icon Frédéric Fekkai. Frédéric Fekkai has been revolutionizing luxury hair care for decades, by not only crafting some of the most luxurious hair care products on the market but also through operating his high-end salons where he focuses on creating a totally customized experience for his clients. In today’s episode, Frédéric explains the evolution of the Fekkai brand including one of their most recent goals to not only pamper the customer, but also our planet.Frédéric also walks us through:The most notable changes through the evolution of the brandModernizing his product formulas and packaging and competing with other luxury brands currently on the market Social media’s influence on marketing now vs the 1990sHis hindsight view of what he might have done differentlyYou’ll also hear about Fekkai’s best selling products and what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

LYS Beauty, Sephora’s first Black-owned Clean Color Cosmetics brand, is on a mission to diversify the clean beauty industry. Chief Executive Officer Tisha Thompson created the brand after realizing how often deeper skin tones are an afterthought in the beauty space. Today, Tisha gives insight into the inspiration and meaning behind the brand name and product packaging.Tisha also shares:The LYS Beauty product development processHow LYS Beauty helps consumers break through insecurities and build confidence while not breaking their walletThe most effective marketing initiatives for LYS BeautyLastly, Tisha dives into her plan to expand the LYS Beauty team in 2022, LYS Beauty hero and award-winning products, and brand new products that have just launched!This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by his wife’s dedicated skin care routine and using his facial rejuvenation expertise as a Facial Plastic and Reconstructive Surgeon, Dr. Amir Karam created a simple and effective skin care brand. Also focused on affordability and accessibility, Karam MD Skin is packed with all the ingredients your skin needs.In today’s episode, Dr. Karam dives into how Karam MD Skin was created as well as his mission and goals for the brand.Dr. Karam also shares:His approach and intention during product formulationUsing social media to educate, inform, and market Karam MD SkinThe efficacy of Karam MD Skin products that have even surprised him His vision for Karam MD Skin over the next yearYou’ll also hear about Dr. Karam’s stance on botox and fillers.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Originating from her passion for environmentalism and triggered by her pregnancies, Karen Behnke founded Juice Beauty in 2005. A first of its kind in clean beauty, Juice Beauty has become known for setting the standard for product results, efficacy, and quality within the clinical organics category.Today, Karen discusses her journey paving the way for clean sustainable beauty long before it was a trend. She also shares the intention behind Farm to Beauty and what it means for Juice Beauty.In addition, you’ll hear about:The difficulties Karen faced when launching one of the first clean beauty brandsThe importance of retaining the right team that will grow with your brand and excel through adversityNavigating the pandemic with a retail focused beauty brand which forced them to focus on digital marketingAdvice Karen offers to other growing brandsKaren also shares exciting news for Juice Beauty, including their inclusion in the first phase of the Ulta Beauty at Target launch.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

A desire for a career change and a calling to share their Indian culture prompted sisters Shaz Rajashekar and Kiku Chadhuri to create their hair wellness company, SHAZ & KIKS. SHAZ & KIKS focuses on clean, natural, Indian-inspired products that nourish and balance your entire hair ecosystem to its healthiest state.In today’s episode, Kiku Chadhuri walks us through how she and her sister started a beauty brand from the ground up with professional backgrounds in engineering and marketing and personal passions for sharing their Indian culture with the world. Kiku also shares:The challenges she faced with starting a brand while working full timeTheir experience with product formulation while working closely with experts in Indian culture and age-old practices and ingredientsSHAZ & KIKS’s most effective marketing channels and the marketing strategies they are focusing onLaunching SHAZ & KIKS in Credo and being selected for Sephora’s Accelerate 2022 Brand Incubator ProgramYou’ll also hear what is on the horizon for SHAZ & KIKS in 2022, including pursuing goals to be an environmentally conscious brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Very early on in her esthetics career, Rachel Roff discovered a lack of education and services available for treating common concerns and conditions seen in darker skin tones. That injustice led her to create Urban Skin RX, an inclusive clinical skincare brand with a mission to develop clinical skincare geared towards problem-solving formulas for melanin-rich skin.In this episode, Rachel digs deep into the evolution of Urban Skin RX. She’s uncovering how she went from running a top medical spa and laser center to effectively and safely treat melanin-rich skin to creating a clinical skincare line that now allows her to fuel her mission on a much larger scale – making inclusive skincare accessible to consumers! Today, Rachel also discusses: The turning point for Urban Skin RX and when Rachel knew the brand was a successHow the pandemic has contributed to the success of Urban Skin RX and has changed the way the brand operatesHow the Urban Skin RX brand has grown through social influencers and keeping up with beauty trendsThe challenge of work-life balance many entrepreneurs faceYou’ll also hear about what to expect from Urban Skin RX in 2022.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After becoming a manicurist to support her dream of becoming a singer, Deborah Lippmann soon discovered the need for luxury nail care products. In today’s episode, Deborah Lippmann, Creator and Founder of the brand Deborah Lippmann, shares how manicuring top celebrities inspired her to develop The Deborah Lippmann brand which is focused on developing innovative and high-quality products that keep your nail and skin health in mind.Deborah also shares:How the brand has revolutionized the at-home manicureHow the Deborah Lippmann brand has continued to thrive during the pandemicThe evolution of eCommerce experienced by Deborah LippmannTips to consider when visiting your manicurist or nail techYou’ll also hear about some of Deborah Lippmann’s new and top products for your nails, lips, and skin.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today we’re sitting down with Alicia Grande, CEO and Founder of Grande Cosmetics. Listen in as Alicia uncovers how she launched Grande Cosmetics with just $25,000 and a dream, and managed to create the most innovative lash and brow products on the market today! In this episode, Alicia gives insight into:How Grande Cosmetics was founded and their success storyCombating counterfeit products and ensuring quality products are delivered to their customersWhat makes Grande Cosmetics stand out from their competitorsGrande Cosmetics marketing strategies then and nowYou’ll also hear about the company’s goals for 2022 and new products on the horizon for Grande Cosmetics.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Most hair care brands focus on the product itself, but at Virtue Labs, it’s the science behind the products that matter. Their focus is to develop products that actually make a difference and not just give the appearance of solving common hair care issues. On today’s episode, Melisse Shaban, Founder and CEO of Virtue Labs, walks us through what it takes to build a beauty brand focused on giving everyone their best hair scientifically possible. Melisse explains:The creation of Virtue Labs proprietary hair healing proteinThe methods they use to communicate their aspirations to consumers and how they differentiate themselves from other hair care brandsHow Virtue Labs has navigated supply chain issues during the pandemicTheir relationship with Jen Garner and her role in their customer acquisition strategyYou’ll also hear about Virtue Labs hero products and how they can help you reach your hair goals.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception.Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses:Prima’s mission behind their brand and the success they’ve seen with addressing stress in many formsHow a consumer can educate themselves on legitimate CBD brands and productsHow Prima launched their own app to connect one-to-one with consumers to support their retention strategyPrima’s marketing plans for the future leveraging email and influencer marketingYou’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we’re sitting down with Amy Liu, CEO and Founder at Tower 28 Beauty.Listen in as Amy gives a behind the scenes look into how she used her career in marketing and personal experience to start her own beauty brand. In today’s episode, Amy shares:How her professional experience helped her to raise starter funds and more specifically how she did itHow she uses her own experience with sensitive skin to ensure Tower 28 Beauty products are designed for sensitive skin and made for allInsight into growing Tower 28 Beauty from solely DTC to launching in retailers such as Sephora and CredoThe unique strategy used to pitch Sephora based on the idea of concentric circles of influenceYou’ll also learn about Tower 28 Beauty’s marketing initiatives and their future goals.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With the skincare industry constantly evolving, how do brands like Vanity Planet stay on top of trends?Today, we’re sitting down with Toni Battaglia, Director of Product Development and Brand Strategy of Vanity Planet to discuss just that. Listen in as Toni gives us a behind the scenes look at Vanity Planet’s trend forecasting model that allows them to roll out top-selling products time and time again. Vanity Planet’s mission to offer professional spa grade skin care devices at accessible price pointsVanity Planet’s product design processHow important it is to listen to customers to elevate existing productsHow Vanity Planet leverages brand partnerships and influencer marketingYou’ll also hear about some new product launches on the horizon for Vanity Planet. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this week’s episode of the Glam & Grow podcast, we sit down with Emily DiDonato, Co-Founder of Covey.Covey is a simple, effective, and three step skincare system formulated to work together and aimed to take the guesswork out of your skin care routine.Listen in as Emily gives insight into:The meaning behind the Covey nameLaunching a brand new skin care systemCovey’s most effective marketing tacticsWhat’s next for CoveyYou’ll also find out how to navigate timelines in developing a product and packaging and how important social listening has been for the success of the Covey brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

On this week’s episode of the Glam & Grow podcast, we chat with Tanya Obermeyer, Chief Operating Officer of gorjana. Since 2004, gorjana has been providing fine jewelry designed to mix, match, and layer - for endless self-expression. Being one of the first to introduce a wholesale website to their customers, gorjana has continued to focus on forward-thinking strategies to grow their brand. As you’ll hear in today’s episode, this has been crucial in providing their customers with the best experience possible both online and in stores.In this episode, Tanya discusses: gorjana’s history and focus as a jewelry brand and her journey with the brand.The behind the scenes of strategically growing the gorjana brand using both e-commerce and retail storesHow the brand has leveraged the layering trend and established itself as ‘the layering authority’What’s next for gorjanaYou'll also find out the challenges gorjana has faced during the pandemic and how their sales strategies have proven successful.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we're sitting down with Celebrity Makeup Artist Monika Blunder and Sandi Ateser, co-founders of Monika Blunder Beauty.Listen in as Monika and Sandi open up about their journey to launching Monika Blunder Beauty including:The marketing strategies that catapulted them forward and the setbacks they faced along the wayThe biggest mistake they see new beauty brands makingWhy they chose to start out as a self-funded brand and how that impacts their operations and inventory strategiesYou'll also find out how Monika has taken her decades of red-carpet and editorial experience and integrated her Austrian roots to create botanically-infused clean, natural, and effective beauty products. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

It’s not every day you get to listen to a board-certified fellowship-trained cosmetic dermatologist share her tips and recommendations on various skincare treatments, trends, and procedures, but that’s exactly what we uncovered in chatting with Deanne Mraz Robinson, Chief Medical Officer of Ideal Image. In this episode, Deanne also shared:Myths and patient preference differences between Botox and DysportWhat “medical-grade skincare” isHer favorite skincare product (which is now available online) and how it led her to believe in medical-grade skincareWhy iron oxide and vitamin E are helpful against blue light and UV raysYou’ll also find out how Ideal Image tries to be more than just the nation’s #1 Medspa, by focusing on wellness, innovation, and personalized care. They now also offer professional skincare products online so definitely check out their curated product recommendations.You’ll definitely come away from the episode having learned a few things and curious to learn more. This episode is brought to you by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free. This episode is also brought to you by Wavebreak8-figure eCommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

The traditional swimwear buying experience for women hasn’t been great: going to a store to buy something you feel “okay” about instead of something that genuinely excites you. And that is precisely what Michelle Copelman, VP of Brand and Design at Andie, was keen to elevate.A graduate of Parsons School of Design, Michelle brings her eye for design to the process of creating collections based on what Andie customers want. Part of Andie’s success has been accumulating knowledge through thousands of video consultations (which boomed during Covid-19 in particular)—providing an authentic insight into what women want in look and fit. In this episode, Michelle also talks about:The “problem” of having a 10,000 person waitlist for a new designThe fun behind collaborating with Demi Moore on a recent collectionThe launch of an intimates lineThe Australian market and what a large part the beach plays in specific marketsYou’ll also hear Michelle share how fun the entire process is, from looking at fit and fabric to designing and sharing it with customers. Andie is exclusively DTC, so you need to go to their website if you want their suits.This episode is brought to you by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by Wavebreak8-figure eCommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While the beverage space is more crowded than it’s ever been, back in 2011 Aaron Hinde, co-founder of LIFEAID, was searching for healthy alternatives to what was out there. Being a sports chiropractor at the time, patients would ask him what sorts of drinks they could use to recover from various activities. He was offering some DIY home remedies when it occurred to him that there might be a real need that the market wasn’t addressing.The method that LIFEAID uses today is the same that Aaron used when creating the first formulas: look at what you want to achieve in the beverage, find clean, healthy, functional ingredients and make the drink taste great. In this episode Aaron also discusses:How taking the time to say “thank you” to a manufacturer that originally turned them down led to a life changing opportunityHow he lived in a 400 sq ft RV with his wife and two kids in the early days of the companyWhat advice he received to allow the business to focus and growLessons he learned from watching tragedy unfold in his personal lifeYou’ll also hear about the restful sleep powder stick line, which has been really important as people adjust to a major increase in screen time over the past 18 months.You’ll find Aaron’s insights inspiring and humble. You might even decide to try LIFEAID after this episode, I recommend Immunity. This episode is brought to you by Wavebreak8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

While the highly competitive plant-based beauty space is now more mainstream, there wasn’t a lot of competition in 2008 when Shirley Pinkson and her co-founders at W3LL People (now owned by E.L.F. Beauty) started their performance-driven, plant-based, clean beauty brand. We had the opportunity to sit down with Shirley post-acquisition to talk about the brand’s developments (and her next steps at E.L.F. Beauty).The company was a collaboration of three best friends who went to school together and started the brand from scratch.. Shirley combined her decades of experience in makeup and retail together with her co-founders who brought expertise in branding and science. While they originally thought they would build the brand in prestige retail spaces with the likes of Fred Segal (their first account), it didn’t take long before they were approached by Target and have now pivoted towards greater accessibility and awareness.In this episode Shirley also discusses:The hard work of marketing in the those early days which included flyers on cars, stickers, and buttons, and standing outside on the sidewalk in front of their Austin studioThe massive growth of the clean beauty spaceWhy they took five years to launch a mascaraYou’ll also find out about the “very fast love affair” between W3LL People and E.L.F. Beauty.. To learn more about the brand you can visit their website. This episode is brought to you by Wavebreak8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co