
Live from Optech 2024! Getting to Hell Yes!with Ben Keller COO of Propexo!
Getting to "Hell Yes!". · Guillermo Salazar
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Show Notes
Tune in to "Live from Optech 2024! Getting to Hell Yes!" with Ben Keller, COO of Propexo!
In this exciting episode, Ben Keller dives into the art of selling through problem-solving, how Propexo is unlocking integrations in the proptech space, and why a deep understanding of the buyer journey is essential. Join us to hear insights that can help you transform your approach to selling in multifamily and proptech industries!
Top 3 Takeaways:
1. Problem-Centric Selling: Focus on the problems that matter most to buyers instead of pitching features – the fastest way to get to "hell yes!"
2. Mastering Integrations with PMS Systems: Discover how Propexo is tackling one of the biggest roadblocks in real estate tech by making PMS integrations smoother and faster.
3. Winning with a Low-Risk Approach: Learn Ben's strategies for reducing risk in buyer decisions, from phased rollouts to strategic entry pricing that fosters growth.
Don't miss out – tune in for game-changing strategies straight from the experts at Optech!