Getting to Hell Yes! Live with Jake Stoll from Rent Ready!

Jake Stoll – Director of Partnerships at Rent Ready, a national turn services provider helping property managers simplify and standardize make readies.

From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI.

Key Quotes

• “Most make ready boards are in the back of a basement somewhere totally siloed.”
• “We’ve seen average turn times at 18 days but management companies want 5.”
• “The first nine days determine retention. Speed without quality isn’t enough."
• “Data gives you visibility: reliability rates, quality rates, actual vendor performance.”
• “Patience is critical. Be present, be consistent and the change will come.”

Highlights

• The Problem: Unit turns are still tracked on whiteboards and sticky notes, leading to siloed communication, delays and lost revenue.
• The Impact: Industry averages show turn times of 18 days, costing operators thousands in lost rent and damaging occupancy rates.
• The Rent Ready Solution:
  • National vendor network bundled under one system.
  • Software-driven scheduling and automation to cut turn times to ~4.25 days.
  • Dashboards that give property managers visibility into quality, speed and vendor reliability.
• Resident Experience: The first 9 days in a unit are critical to retention. Poor turns mean work orders pile up immediately, increasing churn.
• Growth Trigger: Companies feel the pain most acutely during expansion when old processes don’t scale and visibility gaps become costly.

Guillermo’s Key Takeaways

• Turns are not just a cost center, they’re a strategic growth lever.
• Speed + quality must work together. One without the other creates churn.
• Data-backed visibility transforms turns into a predictable, repeatable process.
• Patience and presence matter when driving change in an industry built on status quo.

Track not just speed, but quality. What percentage of your turns create immediate work orders?