Get Yourself Optimized®

Most people are stacking up regrets because they're missing opportunities they were too hesitant to take. Fred Joyal grew 1-800-DENTIST from a single phone number into a billion-dollar referral business over 30 years. But it was only when he looked back at his own journey from shy and underconfident to genuinely bold that he realized boldness is the real superpower, and it is a skill anyone can learn. In this episode of Get Yourself Optimized, Fred breaks down exactly what it takes to build boldness systematically, market a book in today's digital-first world, and stop letting other people's opinions run your life. What we unpacked together: Why boldness is a skill, not a trait, and how to build it one action at a time The real needle movers for book marketing in a world with three and a half million podcasts Why digital and audio versions of your book are the only formats that are actually growing How to use one-star reviews on competitor books as free competitive intelligence The one mindset shift that bold people share: other people's opinions of me are none of my business If you've ever held back when you should have stepped up, in business, in relationships, or in life, this episode is your nudge. 🎧 Listen now www.getyourselfoptimized.com/560

What if dying felt like waking up from a bad dream? Rosemary Thornton, author, journalist, and near-death experiencer, describes her death not with fear, but with relief. After losing her husband to suicide, receiving a Stage 2 cancer diagnosis, and bleeding to death on an operating table, she found herself floating through a velvety blackness, giggling, grateful, and completely at peace. And then she came back—healed. In this week's episode of Get Yourself Optimized, Rosemary shares what she saw, heard, and felt during her temporary death experience, including: The three words that summed up her entire experience of heaven How a seven-foot angel appeared in her church pew and told her to write her book What happened to her Stage 2 cancer after she returned from the other side Why does she call it a 'temporary death experience'—not a near-death experience The simple prayers and daily habits that have kept her grounded ever since This isn't a story about dying. It's a story about coming home. The show notes, including the transcript and checklist to this episode, are at www.getyourselfoptimized.com/559

Most people hate selling because they've been taught to do it wrong. The moment you label yourself the same as everyone else in your market, you become a brown box — and brown boxes compete on price. But when you reframe your positioning, build buying energy before the call, and guide your prospect to sell themselves, the whole game changes. In this episode of Get Yourself Optimized, I sat down with Steve Brossman — sales positioning strategist, author of nine bestsellers, and creator of the Backpocket Guide to Self-Selling Secrets — who breaks down exactly why most knowledge professionals freeze when it comes to asking for money, and what to do instead. What we unpacked together: Why your perceived position predicts your profits — and how to stop being a brown box The three levels of influence: imposed, collaborative, and self — and why self is the only one that lasts How to build so much buying energy that prospects ask YOU what the next steps are Why 'discovery calls' kill your close rate — and what to replace them with The neuroscience of annotation: why writing on your screen mid-call boosts engagement and action by up to 500% If you sell your knowledge, your expertise, or your services and you've ever felt awkward asking for the money — this one's for you. 🎧 Listen now https://www.getyourselfoptimized.com/558 🎁 Grab your free Backpocket Guide: stevebrossman.com/selfsell

Your body is keeping score — and it may be losing. Unresolved trauma doesn't just affect your emotions. It drives chronic inflammation, suppresses your immune system, and quietly blocks your body's ability to heal. And most people have no idea it's happening. In Episode 557 of Get Yourself Optimized, I sat down with Dr. Don Wood — founder of the Inspired Performance Institute and creator of the TIPP program — whose daughter was told she had two incurable diseases. Instead of accepting that verdict, he spent a decade researching, earned his PhD, and developed a method that resolves trauma at the neurological level, often in a single session. What we unpacked together: Why chronic inflammation — not just inflammation — is the real driver of disease The difference between capital-T Trauma and the small-t 'emotional concussions' most of us carry without realizing it How the subconscious mind keeps looping old trauma as if it's happening right now — and what that does to your genes Why conventional therapy often falls short, and what faster, neurological alternatives look like The role of hyperbaric oxygen, theta chambers, and PEMF in locking in the healing If you've ever felt stuck — in your health, your performance, or patterns you can't seem to shake — this episode will change how you think about why. 🎧 Listen now www.getyourselfoptimized.com/557

New Get Yourself Optimized episode: Neuroscientist + Doctor of Chinese Medicine Dr. Amy Albright reveals why your nervous system—not your strategy—is the real bottleneck. Free 3-step reset included. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/556

Your phone isn't a habit. For millions, it's an addiction. Jim Sugel spent 22 years in recovery & wrote the 12 Steps for Smartphone Addiction. We walked through every step live in this Get Yourself Optimized episode.

Most people open ChatGPT and ask it a question. The ones getting extraordinary results? They start by telling it who they are. In this episode of Get Yourself Optimized, I sat down with Dr. Gary Sanchez — founder of the Why Institute and creator of the WHY Operating System — and he will completely reframe how you think about AI as a tool for personal and professional growth. "Who first, then what." Before you ask AI to help you write your LinkedIn profile, plan your business strategy, or create your next campaign, you need to give it the language of you. Your why. Your how. Your what. Without that, you're getting advice built for everyone, not for you. In this episode, we cover: → How to use your Why assessment as an AI upload to personalize every output → Meta prompting: getting AI to write the perfect prompt for you → Using NotebookLM to decode relationship and team dynamics → Why the future belongs to those who know themselves deeply — and use AI intentionally If you've ever felt like your LinkedIn profile doesn't really sound like you, or that AI keeps giving you generic answers… this episode is the missing piece. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/554.

He was rejected 268 times. Couldn't spell. Barely write. Today, Greg Reid has published 157 books in 45 languages and has a star on the Las Vegas Walk of Fame. His secret? Stop trying to fix your weaknesses. Double down on your strengths — and hire the rest. In Episode 553 of Get Yourself Optimized, Greg pulls back the curtain on the systems, mindsets, and unconventional moves that turned a dyslexic kid who couldn't get a publisher to call him back into one of the most prolific authors in the world. Here's what we unpack: → Why ghost writers aren't cheating — they're a strategy → How rigorous honesty saved his relationships (even his divorces) → The Web3 opportunity most entrepreneurs are completely ignoring → Why he pays his 13-year-old son for TikToks instead of chores → The Hollywood "maybe rule" that got his Oscar-contending film made in 7 months If you've been told you're not the right fit, don't have the right background, or don't have the right skills — this episode is for you. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/553.