Geronimo Unfiltered

If you could win, but it would take 10% off your life … would you do it? Recently Pete and I went to an Active Escapes retreat and were surrounded by Olympians, record holders and some of the fittest people in this country and thought … We want to know what makes these guys tick. What are the habits, the 1% that they do, that get them to the next level? Like all of our episodes, these conversations are Unfiltered - we uncover and talk about the realities of performing at this level, the morning routines and where it all started. Joining us today is James Newbury, a 4x CrossFit Games champion, the undisputed king of Australian CrossFit, founder of Phyba supplements, and owner of Leboiz, ALL while thriving on a 100% plant-based diet. But before he decided to become the best, he was a scrawny kid, hustling hard but never getting his place on the podium. How did he transform? You’ll never believe it. Success leaves clues, and there are PLENTY in here. You’ll hear: The defining moment when James rewired his mindset for SUCCESS; How he bulldozes through the pressure of high-performance athletics; His non-negotiable habits every single day The UNFILTERED truth on what James’ first business was You can find James @jamesnewbury and if you’re interested in joining Phyba’s affiliate program, click here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

How would your life change if you made $250K in the Next 90 Days? Welcome to Part Two of this series with Soph and I, Last episode we taught you the how and gave you the exact tools you need to fix your Leads AND SALES Conversion rate and in this episode, we’re going to be talking about the MISSED money in the middle. This is the part that most studio owners IGNORE, but you’re not like most studio owners and if you take action on this today it won’t just be the difference between you having a good Christmas or not, these are LIFE-CHANGING skills that will get your rollovers up to 80% and churn below 5%. Now there’s no point listening to this and not taking action so I want you to get your notes app open and write down what you’re going to do and actually make a change so that you’re on track to make that $250,000. You’ll hear How to increase your RETENTION in just 5 MINUTES A DAY The MISSED MONEY in the middle that most owners ignore How to roll over without feeling salesy You heard how passionate Soph is about this so if you want to jump on a call to help you nail this implementation you can book it here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you thought winter was tough, brace yourself because we are about to head into the absolute WORST part of the year. Every year we see the next 90 days are the days that are MAKE OR BREAK for studios … so in this ep today Soph and I are going to show you HOW to make $250,000 (well actually it's a hell of a lot more than that but we want to cover your costs as well) in 90 days. Why 90 days? And why is this SO important? Because if we look over the data from the HUNDREDS of Studios we’ve coached - October and November CAN BE some of the best months of the year. But it won’t happen if you don’t do the prep work if you don’t get started NOW so that the people who are ready to buy choose you over the ski erg down the road. This episode is your BLUEPRINT to printing CASH, to getting LEADS and SELLING to them so that you have the best Christmas yet and pocket more money than you’ve ever had. You’ll hear The EXACT steps to make $250K in 90 days Why most studio owners are leaving money on the table (and how you can take advantage!) One change that will make you an EASY extra $20,000 Find our BEST PERFORMING AD COPY AND CREATIVE, as well as the Solver Script that’s responsible for millions of dollars worth of gym membership sign-ups here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses eating disorders and suicide ideation.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today we’re going to talk about the ACTUAL reason that every single one of you owns a gym, and it’s not the money, it’s not the freedom, it’s not because you love fitness … it’s something bigger than all of that. Soph is behind the mic with Benny this week to share her OWN story and how she found the fitness world and space … Before Soph was our Senior Growth Coach she was a member at one of our studios in Sydney and went on to become a coach and then our manager. Soph’s WHY behind joining the gym is one of the most moving stories and we wanted to share it with you today, raw and unfiltered because all of you - as owners and as managers... each of you will have a version of Soph in your studio .. and you have a choice on what impact YOU make on their life. You’ll hear A member's perspective of walking into a STUDIO and what really matters The details you can focus on to MAKE AN IMPACT How your gym … can change someone's life WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

AI is not here to replace you … but you might be replaced by the studio down the road that’s using AI to grow their business. Have you joined the Chat GPT revolution yet? People either love it or hate it but I want to use this episode to help you LEVERAGE AI to grow your studio, to make more money and get MORE time back in your week. We spoke about this in our summit and have had messages every single day asking for MORE on this topic so today Soph and I talked about the common mistakes we see studio owners make with AI and the ways that you can work SMARTER and use AI properly so that YOU have access to a WHOLE TEAM of ‘experts’ on your side for $20 a month. Now, I’m NOT a techie, and I’m telling you that you don’t have to be to do this. If you know how to use a keyboard, you can learn how to use AI. You’ll hear Quick wins you can implement with AI to save you time THIS WEEK The exact prompts to make Chat GPT write PROFITABLE AD COPY in seconds What you should NEVER do WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a zero-dollar valuation, they were worth nothing. But we decided to give it our all, to make some changes and ended up selling BOTH studios, during covid for multi-six figures. If you’re thinking it might be time to sell OR you’ve been listening to our episodes and you agree that you’ve actually built yourself a JOB instead of a business this episode shares the exact things we did (and our clients do) to make them as valuable as possible. You’ll hear What makes a studio a VALUABLE and DESIRABLE asset? The things that make a studio worth MORE than others Changes we had to implement to get a multi-six-figure offer WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

We speak to brokers every single week to find out what's happening in the market - who’s selling, how much for and we’ve found recently there is a HUGE split. Benny and I are talking to you about the split, about the two main types of studios that exist right now and the levels in between. The first ones are those that for whatever reason, it doesn't matter how much they lower their price or how long they've been on the market for … they just can't seem to sell. And on the flip side, there are owners that are making more money than they ever have, they're opening second or third locations, and they're also going on more holidays than they have before. Why is that, or how is that in the same market? In the same market, two very different outcomes. Tune in to find out You’ll hear Why some studios are TOO hard to turn around The HIDDEN level of returns that only the BEST-performing studios have access to What the NEXT step is if you’re unsure about whether you want to sell or stay WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective and highlight that although the news is all doom and gloom, if you ACTUALLY pay attention and make a couple of shifts to your marketing to talk to the right people - it’s not all doom and gloom. You’ll hear Who your new billion-dollar competitor is, and how to stay in front The things Australians are cutting their spending on (and how to make sure you’re not one of them) Changes you can make to your marketing to adapt to the changes we’ve seen in buyer behaviour If you want to check out these market stats yourself, check out the link here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there. We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment. And that moment was the moment they realised that regardless of the income they were earning there were BASICS that they hadn’t nailed which were holding them back from achieving their goals. In this ep, we talk you through how you can make sure that you don’t fall into this same trap, and what to do if you are. You’ll hear How to know when you’re on the right track for success What the most successful million-dollar studios are doing (but most aren’t!) The first question you need to ask yourself TODAY Want to find out where you’re holding yourself back? Check out the self-audit tool here. And if you are seeing a whole heap of red and aren’t sure what’s next, book a self-audit call where we can identify the leaks in your business in under 14 minutes! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

This story is one I wasn’t planning to share today. Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me. So these show notes aren’t like our other show notes either … Hey Guys, Ben here … I wanted to share Doza’s story because I wanted you to understand who the man is behind the big personality and the jokes. The reason Doza has had so much success in his life and the mindset and approach he takes to EVERYTHING, from succeeding in his corporate career to navigating a failing gym and then a lockdown on top of it, he’s always come out on top and his mindset is the biggest reason for that. I hope NONE of you goes through the unthinkable moments that he faced last year, and I hope that you can take away some inspiration from this, and how you can make a change today to live and feature in your own sequel. To stop doing the things you ‘should’ do and take the risks that you are currently too nervous to make because … what if it’s the best thing that's ever happened. And please, PLEASE go and get tested. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

'It’ll only take me ten minutes, it’s just easier if I do it myself.' 'I tried to delegate it but the task just came straight back to me, my team couldn’t do it' If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE tasks in your business? In this episode, Benny and I break down exactly HOW TO DELEGATE properly, and how to do it in a way that the people you delegate to take ownership and do it BETTER than you would do yourself! We, first of all, help you figure out WHAT you need to be delegating and WHY, then we give you our exact method of delegating EASILY (and no, you don’t have to write a 57-page SOP each time!) as well as covering how to identify WHO to delegate which tasks to in your teams. We even share real-life examples from our own team of how we used their strengths to build a WINNING TEAM so we could focus on the $10,000/hour tasks. If you’re ready to give yourself a PAYRISE, make MORE MONEY and build a business you LOVE, listen in, take notes and most importantly TAKE ACTION. You’ll hear: How to delegate … just by doing what you’re doing The one thing to include that will get your team to OWN tasks Examples of tasks that you SHOULDN’T be doing as an owner and those $10,000/hour tasks that you need to be doing more of … and a whole lot more If you haven’t listened to our episode on designing a business you love not hate, check it out on Apple and Spotify. Ready to identify what your $10/hour and $10,000/hour tasks are? Download the table here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

‘I just need to get more members, I should just be spending more time in the studio, I should just ride my team more… Then I’ll be happy. Then I’ll have the business I want.’ Sound familiar? We see it time and time again - gym owners that are unhappy, too busy and not living the life they want to be living. Why? Because they are not taking the time to stop and design how they want their lives and businesses to look … so, they end up living their life by default. If you are constantly feeling like you ‘should’ be doing things then I want to ask you why? Why should you do that? Where did that story come from? Does doing ‘that thing’ move you closer to making more money? The most successful people we know understand the value of their time, and the value of their team and leverage both of these to not allow them to do things they LOVE to do but to allow their team to thrive as well. In this episode, Benny and I break down a simple framework you can use TODAY, to design your ideal week and life. If you take action on this, you’ll get to where you want to be MUCH faster by doing the things you LOVE to do and not just the things you think you SHOULD be doing. You’ll hear: How to know if you are focusing on the WRONG things in your business The 4-step framework that will allow you to build a business you love Why you need to stay in your Beyonce zone… (and what it is) … and a whole lot more Check out the D.R.I.P. Matrix and our favourite tool for effective delegation. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The market is too saturated, there are too many competing gyms in your area, this is just what lead-gen is like post-covid. If you’ve been told one of those statements above and you currently have NO leads OR you’ve got leads but no one is interested in buying … you're not alone. Every week we talk to studio owners who are in this situation, spending thousands with agencies who promise leads and conversions, and follow through with excuses on why YOU’RE the problem … and we want to lift the veil today and give you the real talk. You’re not the problem, they are … and we were too. This episode isn’t to sell you on why to use us. We are telling you the ‘industry secrets’ the things that they DON’T want you to know, so that you can do your own audit, so you’re empowered to question the quality of your leads and you can make up your own mind on whether you’re the problem, or they are. You’ll hear: The CHECKLIST you can use to AUDIT your ad agency and your ads What your creative NEEDS to have to ATTRACT your DREAM MEMBERS The reason your current leads aren’t converting and how to get HIGH-QUALITY leads instead … and a whole lot more! If you’re struggling with the lead flow or not sure about your current ads, request your free ad audit here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you’ve ever told yourself that you’re BAD at sales … This episode is for you. Today we’re unpacking the real reason most people suck at sales and why you don’t have to. Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they can sell the RIGHT WAY, get RESULTS and not feel like a SLEAZY salesperson. We’re going to talk about the top three reasons why you might be struggling and then 5 reasons why even with the same sales tools, scripts and support some owners succeed and others don’t. Not only will this episode help you to feel more confident with the entire concept of selling, but we’re also sharing HOW you can stand out from the gym down the road and actually convert your leads as well. You’ll hear: Why running ads ISN’T going to fill up your studio The MINDSET shifts and reframes you can use to completely change how you feel about selling And the EXACT strategies and techniques WE use to get our clients from 12% conversion rates to over 50% … and a whole lot more Want to see the script we use and give to our clients? Download the S.O.L.V.E.R sales script here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and member of the Geronimo Community. Trav is one of the most ambitious and determined gym owners I know and there’s so much we could cover with him … but today we’re going to tell his origin story, what it took to become the man he is today and the defining moments along the way. This episode has almost nothing to do with gyms but everything to do with why some studios make it and why some don’t and what it actually takes to win. Trav’s motto for Reborn is to ‘be the best part of our members' day’ and the culture he has created means that it truly is. I hope that this episode inspires you to find bigger meaning and purpose behind your why and to share this with your community every single day. You’ll hear: When Trav hit ROCK BOTTOM and the DEFINING MOMENT that led him to a new path How sharing his story has HELPED and IMPACTED his members The HABITS and routines Trav implements to ensure he WINS every single day … and a whole lot more You can follow Trav over at @rebornfitnessclub and @travisyoung06. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What business are you ACTUALLY in? If you’re thinking I’ve lost my mind this week because of course, we’re in the fitness industry, right? WRONG … Over the last month we we’ve been looking at how our million-dollar studio owners ran their businesses and noticed they had a VERY different way of running things … I don’t mean the structure of how they ran their business, it was how they thought about their business entirely. If you are JUST a fitness business, then for your members going to your studio, it probably doesn’t feel much different to them than heading into Woolworths or Coles. So .. we tested this. For those that reframed the way they thought they got more CONVERSIONS, higher RETENTION and they retained TOP TALENT. Want in? Open your notes app and let's dive in. You’ll hear: Things you can implement in TWO MINUTES that will change the game for your members How to create a CULTURE people never want to leave (or suspend their memberships from) What you can learn from GLOBAL brands and implement into your business TODAY … and a whole lot more If you aren’t sure how you can bring this to life in your studio send me an email, I want to help. My inbox is always open [email protected] WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The first thing we notice about studios that fly and exceed all of their targets, is they know what to aim for. For some of you, you might already have some benchmarks that HQ or an industry report has given you, for others if I asked you your rollover % right now you’d have no clue what I was talking about. I opened up an industry benchmark report the other day and the numbers SHOCKED ME, some of them were literally 60% lower than what we set as a target for our gyms and studios to hit. But it makes sense right? The industry average is exactly that. The average number that average studios are hitting, and right now - more than ever before an average studio is just one quarter away from shutting their doors. If you want to outstrip your competition and move forward in your business you need to aim for MORE. So in this episode, we are going to tell you the ACTUAL benchmarks we give to our studios, the numbers they strive for and the things that they focus on to move the needle. If you are ready to make a change and get on track to become a million-dollar studio WHILST also creating a life you love, grab a pen and paper and write down the tips we give you in this one. You’ll hear: What our studios did to grow by 300 members in ONE MONTH The ACTUAL reason you have a churn problem and how to fix it HOW to introduce these benchmarks to your team & get them onboard … and a whole lot more If you want to know the 7 targets 7-figure studios aim for email [email protected] with the SUBJECT: BENCHMARKS And as a listener of the pod, book in for your FREE 20 minute TUNE UP to get you on the right track here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

For some of you, today’s topic is going to be hard to hear. I read a statistic the other day and it shocked me, but looking at the businesses around me - felt about right … 80% of all small businesses will fail in the first five years and of those that survive, 80% of those will fail in their second five. So in today’s ep, we wanted to unpack WHY? Why does this happen? And most importantly how can YOU become one of the 2/10 that succeed? I’m going to give you a spoiler here … you DON’T need to do more work! I know for so many of you listening you are working HARD. You’re putting in the reps and you show up every single day … but, if you’re feeling like you could be part of that 80% that do fail - you might just be working on the wrong things. Want to know what the right things are? Tune in to today's Ep to find out. You’ll hear: The number one tell-tale sign of a studio that’s NOT going to make it What the successful owners have done to overcome ANY of the challenges they were faced with INCLUDING low leads, high churn and terrible retention Two changes you can make to avoid being one of the 8 that fail … and a whole lot more! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do your managers show up every day and treat your gym like it’s their own? Do you feel like you’re more of a lighthouse to your team or a tug boat? When we spoke to our clients in The Geronimo Academy, 100% of them at some point in the last 3 months said that team alignment (and how to be a better leader) was their biggest challenge … so we’ve got OUR leadership Coach Rohan Dredge on to give you some tactics and advice that will change the game so you can get the most out of YOURSELF and YOUR TEAM. Rohan is the CEO of Pragmatic Thinking, a behaviour and motivation strategy company; and works with companies like Qantas, Toyota, Siemens, Suncorp, Laminex .. Geronimo and loads more. Not only does Rohan have a master's in educational psychology and over 30 years in leadership development and organisational change - he’s also one of the most passionate people I know in this space and the insights he’s provided for both me personally and for our owners and managers has been life-changing. Rather than just asking any questions we decided to put a question box out to you to see what YOU struggle with the most and what you’d want to know about leadership, so in today’s episode you’ll hear the answers to those along with some unfiltered feedback from Rohan to Ben and I on what WE need to improve as leaders. You’ll hear: How to set KPIs that your team are CLEAR on, EXCITED about and actually HIT targets The reason your managers aren’t performing and following you (it’s not what you think) THREE things that will set you apart from EVERY other gym and studio owner out there so you can attract and retain better TALENT, and they can attract and retain better MEMBERS for you. … and a whole lot more! Want to level up your leadership? Check out this free resource that will take you from studio owner or manager to LEADER WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

50% of the studio owners we spoke to don’t know one thing … and it's a thing that horrified me and will likely be the reason they fail. This week Soph and I talk through what we’ve seen our clients do that we love, what’s actually made an impact and what we can learn from the lessons they’ve encountered. It’s a short episode, but if you grab your pen and paper (or the notes app in your phone) and commit to taking action on ONE thing. It will change the game for you and your business. You’ll hear: Two questions to ask that will transform your problem with churn The one thing you need to know that 50% of owners don’t What we’re loving that our clients are doing right now If you’re loving the pod or have some feedback for us it would mean the world if you leave a review. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Feel like you’re playing snakes and ladders with your growth? The second you close out a solid growth month and have a healthy membership base, winter or summer hits and you’re back to where you started. At this time of the year, two types of studios emerge. The ones who do nothing and accept high suspensions and churn throughout the toughest seasons. And therefore suffer, only really have a 10 month financial year. Then there’s the ones who decide to ATTACK these times of year and SHOW UP for their members. They’re the ones who are dominating their market and meaning more to their members. SO, what if we told you that not only can you retain your membership base but you can GROW and set new records when you come out the other side? And help your members through what is also a tough period for them to stay on track with their health and fitness goals. Today I’m joined by Senior Growth Coach, Sophie Montgomery and we’re not just talking about Seasonal Retention and what we did … but we’re giving you the blueprint so you never have to suffer through a soft summer or winter, like I had to, again. You’ll hear: Why running ANOTHER challenge is the nail in the coffin for your profits How to ATTRACT & WIN all of the members leaving other gyms The ONE thing that will have your members showing up EVERY SINGLE SESSION, when they would usually stay in bed or hit the beach … and a whole lot more! Want your FREE 60 second survey that enables you to build EXACTLY what your DREAM gym members are looking for? Check out the link here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

After you’ve managed a $9 BILLION DOLLAR brand or worked across the world in top tier finance firms … What's the next logical step? Buying a gym of course. Welcome to Geronimo Unfiltered, The Origin Story. I’m Doza (Andrew Handosa when I’m in trouble) and I’m joined by my school mate, high school band member and Co-Founder Ben McLean to tell you the origin story - raw and unfiltered. Who are we? Where did we come from? What happened that day I opened the letterbox? And the one big scary decision we had to make that ultimately led us here. We don’t want anyone to go through the same pain that we did alone - we want you to build a studio you LOVE, with a team that can’t wait to turn on the lights in the morning and members that don’t ever want to leave. The HOW is coming over the next few weeks, but for now - let’s go back to the beginning. You’ll hear: How we went from 30 members to FULLY BOOKED by charging MORE. Why our marketing WASN’T working and the steps we took to get RESULTS fast. The things we would NEVER change … and a whole lot more! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Put on your scuba gear … we’re about to get deep. What’s been the biggest failure in your life? And what did you learn from it? In the fitness industry we often see curated posts, filters and only a tiny glimpse into the reality of someone's life. Joining us behind the mic today is Peter Day - He’s a 3 time champ and world record holder for the F45 playoffs, owner of 3 studios, head coach at Active Escapes, had a longstanding successful career in marketing before joining Geronimo as our Head of Marketing and if that wasn’t enough before all of that he was a semi-pro soccer player at 23. Pete manages 18 staff on top of multiple businesses and responsibilities. He never complains, never seems overwhelmed and somehow manages to juggle it all. So in this episode I’m going to be asking him about his high performance routines and habits to uncover the truth… how does he get it all done? I especially love his morning routine… We’ll get to know the real Peter Day and go deep on what his greatest failures have taught him and how he harnesses his background in high level sport to run successful businesses, show up at his best and live a fulfilling life. You’ll hear: The moment that absolutely SHATTERED Pete’s confidence His BIGGEST failure, and what it taught him How he’d grow to 300 members FAST if he started again tomorrow … and a whole lot more! Connect with Pete on Instagram Subscribe to his YouTube channel or Check out Active Escapes fitness retreats WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are you sick of grinding away every single day at your fitness business, feeling like you’ve tried every tactic only to never really get there? Feeling stuck and not sure how you can GROW? This week I’m joined by Senior Growth Coach, Sophie Montgomery and we’re sharing the REAL reason you’re not growing … and it’s not what you think. We’ve seen this in hundreds of studios across the world with owners that are feeling frustrated, disappointed, and working hundreds of hours with no results … then they FINALLY start to gain traction and momentum and … it falls away again. If this sounds like you and you’re not sure where to start, we’ve got you. In today’s episode we give you THREE key steps you can take this week to refocus your attention and set yourself and your studio up for success. You’ll hear: What you’re focusing on that is NOT helping your GROWTH The reason so many owners DON’T make more PROFIT A very special freebie for listeners - ONLY in this episode … and a whole lot more! Want us to audit your vision? Send it to [email protected] with the subject Geronimo Unfiltered: My Vision WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Here’s the thing… You probably started your health and fitness business to help more people. You’ve got a big heart, and we love you for that. But you and I both know, the reality is and what no one talks about is that running a successful 7 figure boutique fitness and wellness studio can be overwhelming, exhausting and lonely as f*ck… (At least that's how I felt). The heartbreaking part is most gym owners are broke, busy and stuck in a really expensive “job” rather than becoming “profitable CEO’s” with an amazing lifestyle, because no one ever showed them how to build a successful business and life they love. And even when you think you’ve made it, and you’re ready to get to another level… let me tell you, there’s a different devil at every level. That’s why I’ve created this podcast. For you. But let me introduce myself first, I’m your host Andrew Handosa, call me Doza - CEO and Founder of The Geronimo Academy - a community based group coaching and implementation program led by me and my expert team of studio growth experts who help free the studio owners from their shackles, get sustainable results. I’m here to show you a different journey that can be more fulfilling, exciting and incredibly rewarding if you put yourself in the right environment, with the right mindsets and you make the personal shifts required to become who we really need you to be. We’re not your ‘Typical’ Fitness Gurus with sneaky guarantees and a bag full of old tricks. Our real purpose is to change the lives of the Life Changers… (that's you). And the difference is: I’ve actually successfully scaled and sold (for 7+ figures) my own high performing, profitable studios before. Twice. I’ll show you the way. I’m here to interview some of the most successful individuals I’ve met along the way. To share the shortcuts to success so you don’t have to go through the same pain that I did. So, the search for greatness is on. I’m inviting you in, with no strings attached. Stop doing it alone. If you’re an ambitious studio owner, who wants to find out what you’re truly capable of… And you’re constantly looking for ways to close the gap, and get to the next level of leadership, growth and impact… Then you’re in the right place. And I’m inviting you into our community. Geronimo Unfiltered starts next week - make sure you hit follow because you WON’T want to miss this episode. You ready? Big love, Doza, your new wingman. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza