Geronimo Unfiltered

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions. Boosting team culture: Build a team that cares about the studio just as much as you do. Creating accountability: Empower your trainers and hold them to the Handbook standards. You’ll hear: What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin) Prompts to craft YOUR unique mission statement The page that will make your team start WANTING to take accountability … and a whole lot more And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza. If you need some inspiration, grab our Handbook framework here. Books mentioned: BE 2.0 by Jim Collins Good to Great by Jim Collins Built to Last by Jim Collins WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it, apart. Today we’re back with Part Two where we give you some tactical advice you can apply so that you can coach your team better but also create a culture where high performance thrives. You’ll hear: How to Have TOUGH conversations when people aren’t performing Why you should NEVER use the word ‘Good’ The Two Pillars that set apart winning and losing teams … and a whole lot more Listen to Part 1 Here Apple Spotify WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us. We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you want to know how to have tough conversations and what it really takes to be a great leader make sure you hit follow so you don’t miss Part Two! You’ll hear: How to Get Your Team (and yourself) to WIN when EVERYTHING is stacked against you The secret ingredient for long-term success, even more critical than winning itself How Josh got into coaching and the moment that it almost DIDN’T happen What sets people apart who make it … and those that don’t … and a whole lot more WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your leads a problem? Do you either have not enough of them OR the ones you have are rubbish quality? Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agencies and STILL having lead issues, so I want to do something about it. When we look at people’s accounts there are usually 3 things that we see straight away that are the key reason things aren’t working, the best news about these three things. They’re pretty easy to fix (in fact you can do it within 7 days) AND I’m going to give you the step by step on how. You’ll hear: How to tell if you’re currently wasting money on your ads Why you keep getting terrible leads, and how to fix it How you can get MORE of your perfect members who actually want to pay you money The questions your ad agency needs to be able to answer … and a whole lot more If you want to get rid of your ads agency and get access to what we KNOW is working right now in the industry, all of the templates, scripts and support you need to not only generate 2-3 leads a DAY but also know how to convert them join the academy here for $100 a week. Be quick as prices will go up, If you’re not sure if this is your right next step or if you have a lead problem reach out at @hey.doza Listen to our episode where I break down gym math and 6 profit levers you can pull in 2024 on Apple and Spotify WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it? Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower. You’ll hear: The incredible story of how Cappo set up his first studio One thing you need to do IMMEDIATELY when you start your first gym (it’s going to save you SO much time and stress) 2 UNBELIEVABLE stories from his meeting with the NRL Coach that changed the way he ran his WHOLE business… The three big things Cappo swears by to free up his time and focus on the big picture Cappo's unconventional hiring method that keeps his staff staying with him for the LONG-HAUL … and a whole lot more Check out Tribe Social Fitness on IG @tribesocialfitness or www.tribesocialfitness.com WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear: Why following the advice of your HQ is LOSING YOU MONEY and what to do instead The investment you NEED to make to INCREASE your profit (and they’ll pay for themselves) A REAL story about a client who followed these steps and is the owner of TWO successful studios growing month-on-month … and a whole lot more Watch along at home with the video version here. Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down. Feel like you? Listen to this episode if you: Have tried everything you can think of but are still not making a profit Have stopped paying yourself to pay your trainers STILL have the fight you and you’re just missing the HOW Watch along at home with the video version here. Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MOST searched questions on Google about gyms and their profitability. The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year. “Okay, but those gym owners are just LUCKY.” That’s where you’re wrong. They’re not lucky, they’re not mythical creatures, and it's certainly not due because of the network they’re a part of. They’ve put in the work. They’ve stopped blaming external circumstances and put PROCESSES into place so that they can GROW their business. In this episode, I’m diving deep into how successful the fitness industry can be IF you can only think and work like a BUSINESS OWNER. You’ll hear: Stats that PROVE the profitability of the fitness industry The net margin that you can EASILY reach in your studio What the SUCCESSFUL studios are doing that sets them apart from their competition Why you’re earning money but your studio has STOPPED growing … and a whole lot more Queue up these episodes next: 🎧The Four Levels of Business: The Path to Owning MULTIPLE 7-Figure Studios 🎧You Will NOT Grow With a Team Full of Casuals 🎧Structure Your Week Like This and You Will Make MORE Money 🎧 Triple Your Growth by Hiring THIS Staff Member WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s podcast, we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you. Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help clean up the studio. They know all of their members INDIVIDUALLY and yet are still in a position to be able to work 4x days a week, and they aim to reduce that even further. How did they achieve this balance, and what lessons can you learn from their success? Tune in to find out. You’ll hear: How they created incredible relationships with their members The motivation that has kept them going for 18 YEARS The steps they took to get OUT of the dark moments in their business and get back on their feet Why the size of your studio will impact your business in ways you haven’t considered How they were able to get their TIME back and reduce their hours in the business … and a whole lot more Want to learn more about Soul Fit? Check out their IG @soulfitwoonona or over on Facebook and their website https://soulfitwoonona.com/ In this episode, we mentioned our mindset episodes with NLP Coach Kylie Ryan. Check out Part One and Part Two to learn more about what might be holding you back. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Studios constantly tell us that their group sessions are a massive “vibe”. But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad? The studios that don’t know, are the same studios going broke. We say it time and time again… your members don’t give a shit about your ski erg. Most of them don’t really care about your program either. What they DO care about - is being part of a community. And the BEST way to do this, is to have trainers that are actively building relationships with the members because then guess what? They’ll keep coming back. But how do you implement this? Joining me on today’s poddy is the one and only Pete Day. Pete Day (PD or Pedro to some) is known for being a 3x time F45 Playoffs Fitness Competition Champion and World Record Holder AND owning two of the most successful F45 gyms in Sydney. Suffice it to say, he knows his stuff. Join us as we talk about how to get your trainers NAILING their group sessions, how you can measure the success of your trainer's programs AND the most common problems members face at studios so you can make sure you’re not part of the problem. You’ll also hear: The 3 pillars that will transform your ‘good’ trainer into one that people LOOK FORWARD to training with How to get the member who HATES feedback to engage in your classes How to create ‘coachable experiences’ that will stay with your members for a LIFETIME … and a whole lot more Download our 5* Trainer Scorecard and get those trainers to memorable status ASAP. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like you’re constantly pushing but still not getting results? OR maybe you don’t have the team yet and want to know how to even begin to structure the studio? OR maybe… you’re scared that if you have all of these staff members… what will you do? On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. And let me tell you, we’ve never met a happy owner of a 7-figure studio with a team full of casuals. When we owned a studio that had a line out the door for our classes… We had created a team that was built like a sports team and EVERYONE had a role on the field that was optimised for their strengths. It’s all about having your staff understand their unique role within your business. This is the Million-dollar Team Structure. You’ll hear: The EXACT team members and positions we recommend hiring The BEST thing that you can do to build relationships with your members A case study of a studio that made 88 sales in its first month using this structure… Two key roles that practically pay for themselves … and a whole lot more Queue up these episodes next: ➡️Triple Your Growth by Hiring THIS Staff Member ➡️How to Be a BETTER Leader ➡️How You Can Support Your Manager - From a Gym Manager ➡️You Will Hit Your KPIs CONSISTENTLY if You Do This ONE Thing WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you want to become the top 2% of fitness studios you can’t waste time like average people do. So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you. Today I am walking you through the EXACT structure you need to get results and the best part? It’s only going to take you the time it takes to drink a double espresso. Once you’ve listened to this episode, not only are you going to feel MORE confident but feel like you can actually get shit done - so that you can get to the next level in your business. This is what we call the Calendar of a CEO. You’ll hear: Four daily tasks proven to boost your sales Strategies to MAXIMISE your time (we all have the same 24 hours…) so that you can work on making money The 3 time slots that you should be calling your clients - they will pick up. … and a whole lot more If you do the 30-Day High Sales Converter Challenge, every day for 30 days… send me a message at @hey.doza and I will throw in a FREE customised roadmap for you + so much more. Are you still struggling with time management? Go back and queue up the episode You Will Hit Your KPIs Consistently if You Do This One Thing. We talk about the 4 step framework that is going to get you 40% of your time back. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE. This episode is all about getting two key staff members into your business and once you get these two members in place, you will TRIPLE the acceleration of your growth. This means that soon enough, you’ll be playing 4 rounds of golf a week and spending MORE time with your family. It’s an absolute goldmine of an episode. You’ll hear: The ROLES of each sales converter and what makes them different How to ENSURE that your converters are meeting their sales targets EVERY WEEK How I would go about setting this up in my OWN studio Even what to do if you don’t have the staff to implement this … and a whole lot more Check out our other episodes that will help you level up and get MORE time back this year: ➡️ You Will Hit Your KPIs Consistently if You Do this ONE Thing ➡️ How to be a BETTER Leader ➡️ Why Outsourcing Your Confidence is the FASTEST Way to Close Your Business WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone. Why? It’s not you … it’s your brain. This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and athletes. Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level. And today we’re giving you the science behind why you can’t do it … and three tactical ways you can implement today to help you to get out of your own way and get those new members in the door. You’ll hear: What you need to make sure you have in place FIRST so you can succeed Why so many business owners can’t focus on growth The exercise that will help you not just call the leads BUT build a business you love that makes you sh*tloads of money as well … and a whole lot more If you haven’t listened to the previous episode with Kylie where we go deeper into what makes a high performer queue it up next. Apple Spotify Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it? In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. Through her mindset training, Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level. We’re talking all about what’s holding you BACK and the habits we can learn from high performers to integrate into our own lives. It’s unfiltered, it’s candid and it’s going to completely change your mindset. You’ll hear: The shocking factor that MOST high performers have in common… Whether high performers are BORN that way or if it is a skill that can be developed The ONE change you need to make that will kickstart your success Exactly how Kylie UNLOCKS the potential in her high-performing clients Bonus: How to set up your children to be high performers … and a whole lot more Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your studio numbers inconsistent, week after week? What if I told you it’s because you’re not supporting your managers to get those results? They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them. Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their targets. And what better person to have than Soph, the former manager of our BIGGEST studio, to take the lead on this one. Soph is giving insight into the 5 KEY things that helped her feel empowered as a manager, what motivated her to work hard for the company and most importantly: how she got incredible results (and Doza even learns a thing or two). But this is not just from our experience but based on what we have seen through COUNTLESS studios in our program. This one’s a tactical episode so stay tuned to the end when we tell you the next steps you need to take. You’ll hear: What your manager ACTUALLY needs from you to succeed How to stop CONSTANTLY chasing your manager and get RESULTS instead The one thing you MUST do every single week if you want your business to grow … and a whole lot more Want to be a better leader but don’t know where to start? Line up our episodes on leadership, delegation. Bonus points if you listen to our interview with OUR leadership coach. Rohan Dredge. Download our meeting agenda here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you? Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts… And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that it looked like a night club with a line out the door at 6 am. This episode is invaluable if you’re starting to think about being a multi-business owner because we are walking you through all of the mistakes we made so that YOU don’t have to make them too. First things first: copy and paste WON’T work for your second, third OR fourth studio. Okay? Let’s go. You’ll hear: How we went from being the WORST studio in Sydney to being SOLD OUT Why your second studio will NEVER grow if you don’t do this ONE thing What SUCCESSFUL multi-studio owners all have in common Would we buy another studio again? (The answer will surprise you). … and a whole lot more Don’t miss next week’s episode where Soph and I are talking about how you can support your managers PROPERLY. Do you know what level you are at in your business? Find out here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If your churn is higher than than 5%, then you NEED to listen to this episode. We’ve had a lot of new listeners since dropping our episode on increasing your retention last year, so we wanted to bring it back because we know IT WORKS. It’s short and sweet so in the time it takes you to order your coffee, you’re going to have fixed your churn problem. BOOM. And remember: if you reduce your churn, you DOUBLE your profit and it costs nothing. If you did this last year…It’s something that our most successful studios do every single quarter so this is your reminder to get it in your calendar this week. And if you’re new, just you wait. It’s going to be so easy, you’ll be wondering why you didn’t do it sooner. You’ll hear: The two questions you need to answer to solve your churn problem The one thing 50% of owners DON’T DO and why they fail … and a whole lot more WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you know the MAIN difference between the successful and the struggling owner? Most studios think that all they need to be successful is to run ‘vibey’ sessions but that couldn’t be FURTHER from the truth. In today’s episode, I’m breaking down the top THREE skills that every single successful studio and business owner has mastered. But the first two won’t matter if you don’t nail the third one. So make sure you stick around to the end. You’ll hear: The three skills that WILL make you the owner of your dream business in 2024 What we can learn from Elon Musk and Jeff Bezos The thing most owners avoid (and why it’s holding them back) The speech from a movie that changed how I lead … and a whole lot more The good news is - you are not born with these skills, you learn them. Here are my top recommendations to help get you started on becoming a successful owner. Check out a list of books you MUST read here. Ted Talks: How Great Leaders Inspire Action - Simon Sinek Grit: The Power of Passion and Perseverance - Angela Lee Duckworth Videos: Any Given Sunday Speech - Al Pacino Speech - US Navy Admiral William H. McRaven Ben Lionel Scott’s YouTube Channel Have a listen to our episodes on How to Be a Better Leader and The Four Levels of Business. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Have you been stuck at the same member number for more than two weeks but still feel like you’re constantly busy? Always hustling? You do everything from admin to cleaning the toilets? Your whole life is spent between the hardware and stationary stores every day? Great, this episode is for you. I have been looking at the data reports of our high performing studios and have uncovered a crucial difference between those who are doing well, and the studios that are struggling. It’s their ability to CONSISTENTLY hit their KPIs. Not just one week every now and then, not fluking two in a row. They hardly ever miss. And it’s because they actually have the time to spend on nailing their goals, rather than bouncing from fire to fire. If this sounds like you… we need to get you out of the admin and into MONEY-MAKING activities. You’ll hear: The 4 step frame-work that will help you gain 40% off your time BACK The secret to achieving your KPIs that ALL high performing studios do The mindset that is stopping you from COMMITTING to your business … and a whole lot more Want to learn more about delegating? Listen to our episode here. Looking to be a better leader in 2024? Listen here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Can you step away from the studio, without having to put out 100 fires on your return? Can you go on holiday and turn your phone off? Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that helps you identify why you’re NOT getting ahead, EVEN when you’re hitting your goals. This year we are getting you out of the HUSTLE and back into ENJOYING your studio. You’ll hear: Why revenue alone won’t get you to a 7 figure studio Why you still have a JOB and not a BUSINESS The key ideas and pain points that make up each level so that you can NAIL them and move forward Why I fired 3 out of 4 staff AND banned 15 MEMBERS from using my gym … and a whole lot more Want to know more? Click here to access our Four Levels Notion Checklist. Are you a multi-studio owner? Reach out to us here. Episodes to kick start your 2024: New Year Goal Setting - But Not as You Know It How to Turn Your 7-Day Trials Into LIFETIME Members 6 Profit Levers to Pull in 2024 (& They're NOT What You're Thinking) How to be a BETTER Leader WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard? Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it. Real talk, I used to burn my staff out and it’s because I wasn’t delegating effectively. And if I was, I had unreasonable expectations which easily feed into the internal narrative of “no one cares about my business as much as I do.” No, they don’t. And they shouldn’t. It’s YOUR business and it’s your job to provide your staff members with the SKILLS to step up so that they actually WANT to meet you at your level. Luckily for you, it’s an easy fix. Tune in to hear the three elements you need to work on to get your team to work WITH you and not FOR you. You’ll also hear: The exact reason why your staff AREN’T engaging in critical thinking How to get the BEST out of your staff The three things that every high performer needs to succeed My top 5 book recommendations that will take your leadership skills from 0 to 100 How to know when it’s time to pull the plug on a staff member … and a whole lot more Check out the leadership books I recommended here: Multipliers: How the Best Leaders Make Everyone Smarter Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Legacy: What The All Blacks Can Teach Us About The Business Of Life Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire Traction: Get a Grip on Your Business Want more tips on leadership? Listen to this episode on How to be a Leader I did with my personal leadership coach Rohan Dredge. Listen to our episode on Building a Business You LOVE, not Hate. Looking to make 2024 the best year yet? Listen to our episode on the Triple Bottom Line. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sharing 6 profit levers (plus a bonus one) that you can pull, and it’s not adding protein bars to the shelves or selling more merch - these levers are things that will give you more revenue and more profit every single month. Ready? You’ll hear: New offers that increased our profit by $120,000 A MONTH The one thing that NEEDS to change if you want to make a profit How to make money off your challenges (AND get better results) The goldmine you already have in your gym, that’s currently costing you $78,000 a year … and a whole lot more Download the Labour Efficiency Rate calculator. And Listen to How to Make $250K in 90 Days Part One and Part Two. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

How many leads do you have right now? If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet? Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet. And the best part is that email marketing is something hardly any of your competitors will be doing well right now AND IT GETS TO BE EASY (especially if you listen to this episode). In this week's solo episode, I’m giving you tactical advice and the actual tools, templates and structure you need to convert this goldmine into members TODAY. You’ll hear: Why writing your Emails has felt HARD in the past Six BEST PRACTICE principles that will make writing emails as easy as having a conversation The one excuse you’ve been using to AVOID email marketing and why its NOT VALID anymore Four Frameworks ACTUAL marketers use to get results (and the one I’ve found that actual BILLIONAIRES use) … and a whole lot more Download the templates and frameworks here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The New Year's Resolutioners are here and it's up to YOU whether you are the studio they’re going to fail at OR if your studio is the one they are going to stick to for life. You’ve heard us talk about this before but this time of year is the time that sets apart the RICH studios and the POOR studios. Those people who are walking in your door starting their trials and setting their New Year's Intentions is where it all begins. This year we’re giving you everything to make sure it’s the LAST TIME that your members need to start again. On today’s poddy, we’re talking all about how to transfer that signature offer and turn it INTO a rollover. Forget the 20-30% retention rate myth, we’re getting you to 80 PERCENT. You’ll hear: How to reverse engineer and attract your PERFECT member The FOUR activities we created to ensure that our newbies were COMMITTED to our studio How to keep your TEAM motivated to KEEP your members on board as well … and a whole lot more Download our customisable STARTER PASS here. If you want to do some reading over the summer be sure to check out Hooked and Atomic Habits. Want to find out more about our onboarding process that helps KEEP retention? Listen here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

When you think about 2023 were you in control? Did you achieve that goal you set out to achieve? Everything in life is a choice. Either you make the choice, or the choice is made for you. So I want you to ask yourself what do you ACTUALLY want out of 2024? And do you have a plan in place to get it? Because without one, you’re not going to get anywhere NEAR your goals. On today’s episode, we are building your 2024 plan WITH YOU using an interactive worksheet. We talk all about the three aspects that make up the TRIPLE BOTTOM LINE and how you can win back what you think is missing from your business. Download our interactive worksheet here and let’s get STARTED. … And don’t forget to take the lid off. You’ll hear: The secret of the wealthy that KEEPS them WEALTHY Why your goals have FAILED in the past The one thing you’re doing that LIMITS EVERYONE else around you … and a whole lot more Download our worksheet here. And we’d love to see it and hear what you think! Reach out @hey.doza and @thegeronimoacademy WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If revenue isn’t the most important metric anymore, what is? It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter. And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10% profit? That’s the new break even. We know just how hard it can be to keep on top of your studio, let alone find the time to learn and keep up with industry trends. So in this episode, Soph and I cover off 5 KEY trends backed by DATA, which are guaranteed to help future-proof your business against the economy. So grab a pen, grab a piece of paper and let’s go. You’ll hear: How to go after the leads that your competition is IGNORING Which marketing tactic do you need to change today because it is OLD NEWS The wellness revolution your newcomers are embracing, and why you can’t afford to miss out … and a whole lot more Slides for worksheet WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If I asked you the weakest link in your business, what would it be? One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common… They are OUTSOURCING their CONFIDENCE. Is there something in your business that you are outsourcing now, NOT because they can do a better job than you, but because YOU don’t know how to do it? We’ve told you before that WE were the problem with our clients. We ran ads for studios, and we made their sales but ultimately when they left us … they closed their doors. In this episode, we want to talk about the difference between delegating and outsourcing and the type of outsourcing that is a one-way ticket to closing your doors for GOOD. You’ll hear: 7 things that you should NEVER outsource One simple step to identify critical areas lacking in your business Actions you can take in the next 90 days to ensure YOUR studio isn’t next … and a whole lot more Check out Dan Martell’s book Buy Back Your Time here. If you want to hear more about advice for struggling gym owners, check out our Breaking News episode here. Learn about what hidden tax is causing you $150,000 here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain, and pushed through. Our last, but not least interviewee is the incredible Amanda Bisk. Amanda is a professional pole-vaulter, she has represented Australia on multiple occasions, including at the Commonwealth Games in 2010. She is an exercise physiologist, a yoga instructor, and a pilates instructor AND owns the fitness app, Fresh Body Fit Mind. Amanda walks us through getting an unexpected diagnosis that changed EVERYTHING, why she couldn’t bring herself to watch the 2012 Olympics and how she came back so brilliantly from rock bottom to absolutely NAIL her career. This chat is moving, powerful and inspiring so make sure you take a listen! You’ll hear: The ONE thing you can learn from Amanda that helps her to PUSH through the pain The surprising factor that would have helped Amanda to be a BETTER Olympic athlete How the pressures of those around you can affect your measures for SUCCESS The conditioning of a top athlete that we can ALL incorporate into our businesses You can find Amanda online @amandabisk or over at www.freshbodyfitmind.com Fitness App: Fresh Body Fit Mind WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you know how many of your members are on suspension and just HOW MUCH that is costing you? The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing the community and they're not pausing the care. So why are you? We're doing live maths on the poddy again so you know what that means #DozaMaths. Get your calculators out and let's talk about our THREE-step process to increase your revenue from suspensions ALONE. You’ll hear: How to segment your suspension list and work out WHICH members are most likely to come back How to entice your “zombies” (members on updated suspension) back into the studio When it’s time to cut your losses … and a whole lot more Want to find out how we look at your studio's numbers? Listen to our episode on our benchmark reports and findings. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The difference between advanced athletes and everybody else is that the advanced are willing to do the boring shit WAY longer than anyone else. Today’s episode is number three in our series at the Active Escapes retreat in Bali where we are interviewing some of the top athletes in Australia, and seeing what makes them tick. Joining Pete Day and I by the poolside today is Danni Belle, a strength and conditioning coach, owner of Work It by DB as well as her very own Nike-Lululemon hybrid activewear brand, DB Active all while posting daily for her 1 MILLION followers on Instagram. This episode is full of banter as we talk about how her Hotmail username as a child created her ENTIRE brand, (and what Pete’s was), missing the podium for a slice of cake, and why the Australian embassy forced her to fly home from Bangkok. You’ll hear: How framing your language is KEY in setting yourself up for success The one thing we have seen in common across ALL of our Bali interviews that will get you to the NEXT level Danni’s no-bullshit change that can make someone go from being AVERAGE to AWESOME The one question Danni wished we had asked (spoiler: it’s how much she can hip thrust). You can find Danni online @dannibelle or over at www.dannibelle.com Podcast: Fitness Fix Activewear: DB Active Fitness App: WRKout with DB WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you don’t stand for anything, why would anyone stand with you? Soph has been going on her own fitness journey recently to get back into the gym, but through that process, she has realised just how many gyms don’t stand for ANYTHING. To a potential new member, or even those in their studios right now - they’re just another ski-erg which means it ALL comes back to price. On today’s episode, Soph and I talk about the THREE main areas that are overlooked when you are building your studio’s processes, and if you take the time after the episode to make a plan to JUST fix these, then you'll be well on your way to helping more people, creating more fulfilment for your team AND… it’s going to make you more money. You’ll hear: How to help your members find SOLUTIONS instead of letting them walk out the door The one thing you can do to ENSURE that your team care about your business as much as YOU do Why UNDERSTANDING your member, and offering them a THIRD SPACE will guarantee their stay … and a whole lot more Download our Avatar Worksheet so that you can get a headstart on finding your IDEAL member. Listen to Soph’s episode and check out our episode on What the Gurus AREN’T telling you about your ADS WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like it’s nearly your time? Today we have a slightly different episode. It’s raw, unfiltered, it’s 6 am on a Saturday morning and I’ve just woken up to yet another article about gyms shutting down. And I’ve seen this at Geronimo too, every time we send out an email to our database, we get a new bounce back from a studio shutting down. But the thing is, studios have bounced back. Studios are thriving. Our data shows it, industry data shows it. But these owners are a new breed. They are ALL IN. They're spending more time ON the business. They're learning new skills every week. Listen to today’s episode and you’ll hear: The 7 things you need to be a gym that will SURVIVE Why you need to get OUT of the scarcity mindset right NOW The importance of putting aside your EGO and asking for help … and a whole lot more If you feel like you’re at your limit, you’ve GOT to shift gears TODAY. We can change your path in 6 weeks, and if you mention the podcast, I’ll do it for $0. Get in contact with me at @hey.doza. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you had to decide between going to the Olympics or helping your family… What would you choose? In this episode we are back in Bali at the Active Escapes retreat, the world’s number #1 fitness retreat. So of course, we took the opportunity to get unfiltered with some of the top athletes in Australia and get to know the people behind the legends. Joining Pete Day and I behind the mics today is Alana Doust, a powerhouse of a human being who is a professional pole vaulter, the author of Mind and Body Reset program, an entrepreneur and an online coach with Fitfeed. Things haven’t always panned out for Alana, and YET, she still continues to spread positivity. So how does she do it? You’ll hear: How to STOP laying down the bricks and START building your empire What KEY element is CRUCIAL in helping you to take risks What mental strength ACTUALLY means Which routine does Alana do EVERY NIGHT to ensure her success for tomorrow You can find Alana @alanadoust and at www.fitfeed.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like you’re constantly saying the same things over and over and your manager is nodding their head but nothing ever happens? Or perhaps you're a manager and you feel like you’re not being HEARD! Soph joins me in this episode, who used to be the manager at our gym and now coaches and works with hundreds of owners and managers across the world and gives us the honest, real and unfiltered truth from a manager's perspective. If you want to stay off the gym floor and increase your retention … one of the most precious assets you have is your PEOPLE so today we give you the three steps to communicating in a way that gets results. So if you want to take your studio from good to GREAT, grab your pen and let’s dive in. You’ll hear: How to equip your managers with the RIGHT tools and SHOW them what great looks like Why what you DON’T say to your staff is just as important as what you DO say And what I was MORTIFIED to hear wasn’t in my organisation Check out Multipliers by Liz Wiseman WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you could win, but it would take 10% off your life … would you do it? Recently Pete and I went to an Active Escapes retreat and were surrounded by Olympians, record holders and some of the fittest people in this country and thought … We want to know what makes these guys tick. What are the habits, the 1% that they do, that get them to the next level? Like all of our episodes, these conversations are Unfiltered - we uncover and talk about the realities of performing at this level, the morning routines and where it all started. Joining us today is James Newbury, a 4x CrossFit Games champion, the undisputed king of Australian CrossFit, founder of Phyba supplements, and owner of Leboiz, ALL while thriving on a 100% plant-based diet. But before he decided to become the best, he was a scrawny kid, hustling hard but never getting his place on the podium. How did he transform? You’ll never believe it. Success leaves clues, and there are PLENTY in here. You’ll hear: The defining moment when James rewired his mindset for SUCCESS; How he bulldozes through the pressure of high-performance athletics; His non-negotiable habits every single day The UNFILTERED truth on what James’ first business was You can find James @jamesnewbury and if you’re interested in joining Phyba’s affiliate program, click here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

How would your life change if you made $250K in the Next 90 Days? Welcome to Part Two of this series with Soph and I, Last episode we taught you the how and gave you the exact tools you need to fix your Leads AND SALES Conversion rate and in this episode, we’re going to be talking about the MISSED money in the middle. This is the part that most studio owners IGNORE, but you’re not like most studio owners and if you take action on this today it won’t just be the difference between you having a good Christmas or not, these are LIFE-CHANGING skills that will get your rollovers up to 80% and churn below 5%. Now there’s no point listening to this and not taking action so I want you to get your notes app open and write down what you’re going to do and actually make a change so that you’re on track to make that $250,000. You’ll hear How to increase your RETENTION in just 5 MINUTES A DAY The MISSED MONEY in the middle that most owners ignore How to roll over without feeling salesy You heard how passionate Soph is about this so if you want to jump on a call to help you nail this implementation you can book it here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you thought winter was tough, brace yourself because we are about to head into the absolute WORST part of the year. Every year we see the next 90 days are the days that are MAKE OR BREAK for studios … so in this ep today Soph and I are going to show you HOW to make $250,000 (well actually it's a hell of a lot more than that but we want to cover your costs as well) in 90 days. Why 90 days? And why is this SO important? Because if we look over the data from the HUNDREDS of Studios we’ve coached - October and November CAN BE some of the best months of the year. But it won’t happen if you don’t do the prep work if you don’t get started NOW so that the people who are ready to buy choose you over the ski erg down the road. This episode is your BLUEPRINT to printing CASH, to getting LEADS and SELLING to them so that you have the best Christmas yet and pocket more money than you’ve ever had. You’ll hear The EXACT steps to make $250K in 90 days Why most studio owners are leaving money on the table (and how you can take advantage!) One change that will make you an EASY extra $20,000 Find our BEST PERFORMING AD COPY AND CREATIVE, as well as the Solver Script that’s responsible for millions of dollars worth of gym membership sign-ups here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses eating disorders and suicide ideation.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today we’re going to talk about the ACTUAL reason that every single one of you owns a gym, and it’s not the money, it’s not the freedom, it’s not because you love fitness … it’s something bigger than all of that. Soph is behind the mic with Benny this week to share her OWN story and how she found the fitness world and space … Before Soph was our Senior Growth Coach she was a member at one of our studios in Sydney and went on to become a coach and then our manager. Soph’s WHY behind joining the gym is one of the most moving stories and we wanted to share it with you today, raw and unfiltered because all of you - as owners and as managers... each of you will have a version of Soph in your studio .. and you have a choice on what impact YOU make on their life. You’ll hear A member's perspective of walking into a STUDIO and what really matters The details you can focus on to MAKE AN IMPACT How your gym … can change someone's life WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

AI is not here to replace you … but you might be replaced by the studio down the road that’s using AI to grow their business. Have you joined the Chat GPT revolution yet? People either love it or hate it but I want to use this episode to help you LEVERAGE AI to grow your studio, to make more money and get MORE time back in your week. We spoke about this in our summit and have had messages every single day asking for MORE on this topic so today Soph and I talked about the common mistakes we see studio owners make with AI and the ways that you can work SMARTER and use AI properly so that YOU have access to a WHOLE TEAM of ‘experts’ on your side for $20 a month. Now, I’m NOT a techie, and I’m telling you that you don’t have to be to do this. If you know how to use a keyboard, you can learn how to use AI. You’ll hear Quick wins you can implement with AI to save you time THIS WEEK The exact prompts to make Chat GPT write PROFITABLE AD COPY in seconds What you should NEVER do WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a zero-dollar valuation, they were worth nothing. But we decided to give it our all, to make some changes and ended up selling BOTH studios, during covid for multi-six figures. If you’re thinking it might be time to sell OR you’ve been listening to our episodes and you agree that you’ve actually built yourself a JOB instead of a business this episode shares the exact things we did (and our clients do) to make them as valuable as possible. You’ll hear What makes a studio a VALUABLE and DESIRABLE asset? The things that make a studio worth MORE than others Changes we had to implement to get a multi-six-figure offer WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

We speak to brokers every single week to find out what's happening in the market - who’s selling, how much for and we’ve found recently there is a HUGE split. Benny and I are talking to you about the split, about the two main types of studios that exist right now and the levels in between. The first ones are those that for whatever reason, it doesn't matter how much they lower their price or how long they've been on the market for … they just can't seem to sell. And on the flip side, there are owners that are making more money than they ever have, they're opening second or third locations, and they're also going on more holidays than they have before. Why is that, or how is that in the same market? In the same market, two very different outcomes. Tune in to find out You’ll hear Why some studios are TOO hard to turn around The HIDDEN level of returns that only the BEST-performing studios have access to What the NEXT step is if you’re unsure about whether you want to sell or stay WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective and highlight that although the news is all doom and gloom, if you ACTUALLY pay attention and make a couple of shifts to your marketing to talk to the right people - it’s not all doom and gloom. You’ll hear Who your new billion-dollar competitor is, and how to stay in front The things Australians are cutting their spending on (and how to make sure you’re not one of them) Changes you can make to your marketing to adapt to the changes we’ve seen in buyer behaviour If you want to check out these market stats yourself, check out the link here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there. We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment. And that moment was the moment they realised that regardless of the income they were earning there were BASICS that they hadn’t nailed which were holding them back from achieving their goals. In this ep, we talk you through how you can make sure that you don’t fall into this same trap, and what to do if you are. You’ll hear How to know when you’re on the right track for success What the most successful million-dollar studios are doing (but most aren’t!) The first question you need to ask yourself TODAY Want to find out where you’re holding yourself back? Check out the self-audit tool here. And if you are seeing a whole heap of red and aren’t sure what’s next, book a self-audit call where we can identify the leaks in your business in under 14 minutes! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

This story is one I wasn’t planning to share today. Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me. So these show notes aren’t like our other show notes either … Hey Guys, Ben here … I wanted to share Doza’s story because I wanted you to understand who the man is behind the big personality and the jokes. The reason Doza has had so much success in his life and the mindset and approach he takes to EVERYTHING, from succeeding in his corporate career to navigating a failing gym and then a lockdown on top of it, he’s always come out on top and his mindset is the biggest reason for that. I hope NONE of you goes through the unthinkable moments that he faced last year, and I hope that you can take away some inspiration from this, and how you can make a change today to live and feature in your own sequel. To stop doing the things you ‘should’ do and take the risks that you are currently too nervous to make because … what if it’s the best thing that's ever happened. And please, PLEASE go and get tested. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

'It’ll only take me ten minutes, it’s just easier if I do it myself.' 'I tried to delegate it but the task just came straight back to me, my team couldn’t do it' If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE tasks in your business? In this episode, Benny and I break down exactly HOW TO DELEGATE properly, and how to do it in a way that the people you delegate to take ownership and do it BETTER than you would do yourself! We, first of all, help you figure out WHAT you need to be delegating and WHY, then we give you our exact method of delegating EASILY (and no, you don’t have to write a 57-page SOP each time!) as well as covering how to identify WHO to delegate which tasks to in your teams. We even share real-life examples from our own team of how we used their strengths to build a WINNING TEAM so we could focus on the $10,000/hour tasks. If you’re ready to give yourself a PAYRISE, make MORE MONEY and build a business you LOVE, listen in, take notes and most importantly TAKE ACTION. You’ll hear: How to delegate … just by doing what you’re doing The one thing to include that will get your team to OWN tasks Examples of tasks that you SHOULDN’T be doing as an owner and those $10,000/hour tasks that you need to be doing more of … and a whole lot more If you haven’t listened to our episode on designing a business you love not hate, check it out on Apple and Spotify. Ready to identify what your $10/hour and $10,000/hour tasks are? Download the table here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

‘I just need to get more members, I should just be spending more time in the studio, I should just ride my team more… Then I’ll be happy. Then I’ll have the business I want.’ Sound familiar? We see it time and time again - gym owners that are unhappy, too busy and not living the life they want to be living. Why? Because they are not taking the time to stop and design how they want their lives and businesses to look … so, they end up living their life by default. If you are constantly feeling like you ‘should’ be doing things then I want to ask you why? Why should you do that? Where did that story come from? Does doing ‘that thing’ move you closer to making more money? The most successful people we know understand the value of their time, and the value of their team and leverage both of these to not allow them to do things they LOVE to do but to allow their team to thrive as well. In this episode, Benny and I break down a simple framework you can use TODAY, to design your ideal week and life. If you take action on this, you’ll get to where you want to be MUCH faster by doing the things you LOVE to do and not just the things you think you SHOULD be doing. You’ll hear: How to know if you are focusing on the WRONG things in your business The 4-step framework that will allow you to build a business you love Why you need to stay in your Beyonce zone… (and what it is) … and a whole lot more Check out the D.R.I.P. Matrix and our favourite tool for effective delegation. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The market is too saturated, there are too many competing gyms in your area, this is just what lead-gen is like post-covid. If you’ve been told one of those statements above and you currently have NO leads OR you’ve got leads but no one is interested in buying … you're not alone. Every week we talk to studio owners who are in this situation, spending thousands with agencies who promise leads and conversions, and follow through with excuses on why YOU’RE the problem … and we want to lift the veil today and give you the real talk. You’re not the problem, they are … and we were too. This episode isn’t to sell you on why to use us. We are telling you the ‘industry secrets’ the things that they DON’T want you to know, so that you can do your own audit, so you’re empowered to question the quality of your leads and you can make up your own mind on whether you’re the problem, or they are. You’ll hear: The CHECKLIST you can use to AUDIT your ad agency and your ads What your creative NEEDS to have to ATTRACT your DREAM MEMBERS The reason your current leads aren’t converting and how to get HIGH-QUALITY leads instead … and a whole lot more! If you’re struggling with the lead flow or not sure about your current ads, request your free ad audit here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you’ve ever told yourself that you’re BAD at sales … This episode is for you. Today we’re unpacking the real reason most people suck at sales and why you don’t have to. Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they can sell the RIGHT WAY, get RESULTS and not feel like a SLEAZY salesperson. We’re going to talk about the top three reasons why you might be struggling and then 5 reasons why even with the same sales tools, scripts and support some owners succeed and others don’t. Not only will this episode help you to feel more confident with the entire concept of selling, but we’re also sharing HOW you can stand out from the gym down the road and actually convert your leads as well. You’ll hear: Why running ads ISN’T going to fill up your studio The MINDSET shifts and reframes you can use to completely change how you feel about selling And the EXACT strategies and techniques WE use to get our clients from 12% conversion rates to over 50% … and a whole lot more Want to see the script we use and give to our clients? Download the S.O.L.V.E.R sales script here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and member of the Geronimo Community. Trav is one of the most ambitious and determined gym owners I know and there’s so much we could cover with him … but today we’re going to tell his origin story, what it took to become the man he is today and the defining moments along the way. This episode has almost nothing to do with gyms but everything to do with why some studios make it and why some don’t and what it actually takes to win. Trav’s motto for Reborn is to ‘be the best part of our members' day’ and the culture he has created means that it truly is. I hope that this episode inspires you to find bigger meaning and purpose behind your why and to share this with your community every single day. You’ll hear: When Trav hit ROCK BOTTOM and the DEFINING MOMENT that led him to a new path How sharing his story has HELPED and IMPACTED his members The HABITS and routines Trav implements to ensure he WINS every single day … and a whole lot more You can follow Trav over at @rebornfitnessclub and @travisyoung06. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza