E43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)
Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:How do you evaluate an “AI startup” in 90 seconds without being duped?Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?If marginal ROAS is the real constraint, why do teams still optimize to averages?When should a Battlefield-scale launch actually spend less on day one and wait two weeks?Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?Will AI-driven volatility make electricity markets funky?
Game Economist Cast · Phillip Black
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Show Notes
Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:
- How do you evaluate an “AI startup” in 90 seconds without being duped?
- Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?
- If marginal ROAS is the real constraint, why do teams still optimize to averages?
- When should a Battlefield-scale launch actually spend less on day one and wait two weeks?
- Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?
- Will AI-driven volatility make electricity markets funky?