E37: Is Gaming Better Than Everyone at Experimentation? (w/Dr.Julian Runge)
The best tech firm experimentation seems to offer thousands of button color experiments. Dr.Runge has a better approach, which changes at every game development stage. We debate gaming's broken relationship with science, the proper experimentation framework, and how much you'd bet on yourself to complete Cousera assignments.Read Dr.Runge's new paper NOW! Showlinks:Julian RungeGaming Companies Run Thousands of Experiments a YearGame Data ProsHow to use games to build relationships with your customers
Game Economist Cast · Phillip Black
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Show Notes
The best tech firm experimentation seems to offer thousands of button color experiments. Dr.Runge has a better approach, which changes at every game development stage. We debate gaming's broken relationship with science, the proper experimentation framework, and how much you'd bet on yourself to complete Cousera assignments.
Read Dr.Runge's new paper NOW!
Showlinks:
Julian Runge
Gaming Companies Run Thousands of Experiments a Year
Game Data Pros
How to use games to build relationships with your customers