Future Proof
221 episodes — Page 1 of 5
What Happens to Your Brand when LLMs Become the Gatekeeper?
May 13, 202631 min
How Do You Future Proof a 180 Year Old Luxury Brand?
Apr 29, 202620 min
Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks
Apr 1, 202629 min
Beyond LLMs: where AI, Culture and Humans Redefine Innovation
Mar 23, 202643 min
Crafting Early Advantage: Human Insights + AI as Engines of Innovation
Mar 4, 202627 min
Shopping and Sipping: The Future of Beverage Shopper Marketing
Feb 25, 202620 min
Booking the Feeling: Emotion, Brand & the Connected Trip at Booking.com
Feb 4, 202617 min
Shaping Marketing Effectiveness in 2026 with Google
Jan 22, 202634 min
How AI and Neuroscience Are Changing Marketing
Jan 14, 202637 min
Customer Experience in 2026: Balancing AI Innovation with Human Connection
Jan 7, 202624 min
How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
Dec 3, 202539 min
Humanising innovation: customer-centric transformation at Zurich Insurance
Nov 27, 202521 min
The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
Nov 19, 202530 min
How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025
Nov 17, 202534 min
The Future of Spending: Inside Visa’s Consumer Intelligence
Nov 12, 202543 min
Unlocking the Power of Out-of-Home Advertising with Dan Levi
Nov 5, 202551 min
TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero
Oct 27, 202534 min
How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers
Oct 22, 202525 min
How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng
Oct 15, 202518 min
Reimagining Wellness: Creativity, AI and Trust in Health with Claudia Calori
Oct 8, 202527 min
Meta: How AI is transforming advertising with Derya Matras
Oct 1, 202525 min
From Pause to Play: Mapping Amazon Ads Canvas with Chris Mullins
Sep 24, 202524 min
Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day
Sep 17, 202540 min
How does Reckitt harness AI to drive transformation?
Sep 10, 202514 min
From Rides to Reach: Mobility Media Unlocked with Matt Trandall
Aug 5, 202526 min
Signals of Impact: Rethinking Creative, Measurement, and Gen Z with Crystal Worthem and Sapphire Yi-Dyer
Jul 30, 202538 min
Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
Jul 23, 202526 min
Why being Daring with Dairy matters to Arla
Jul 16, 202515 min
The Future of Advertising in a Retail-Driven AI World
Jul 9, 202528 min
From launch to impact: insights for innovation success
Jul 2, 202525 min
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC
Jun 18, 202515 min
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Jun 4, 202525 min
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
May 21, 202536 min
Navigating Consumer Trust in Advertising
May 7, 202528 min
The Power of Meaningful Difference in Marketing
Apr 23, 202526 min
Paws and Effect: Marketing Strategies in the Canine World
Apr 9, 202535 min
The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
Mar 19, 202541 min
From FOMO to Function: How Should Marketers Leverage GenAI?
Mar 5, 202520 min
How can marketers get the most out of their digital campaigns?
Feb 18, 202529 min
Future Proof: Why marketers need to evolve their approach to Brand Performance
Feb 13, 202524 min
How the Streaming Experience is Evolving for Viewers and Marketers
Feb 4, 202532 min
What are Kantar’s key Marketing Trends for 2025?
Jan 31, 202523 min
This Year Next Year: What’s going on in Advertising and Media?
Jan 15, 202520 min
Brand Strategy Unpacked: Unearthing the essence of Eurovision
Dec 23, 202426 min
Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu
Dec 16, 202431 min
The secrets behind innovative strategies and partnerships at Iceland
Dec 12, 202420 min
Unlocking Innovation: Insights from Unilever’s Philippa Tilley
Dec 6, 202419 min
Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein
Dec 2, 202438 min
TikTok Shop: Revolutionising e-commerce with live shopping and innovation
Nov 27, 202429 min
Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin
Nov 21, 202420 min