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Future Proof

Future Proof

Kantar & Saïd Business School, Oxford University

232 episodesEN

Show overview

Future Proof has been publishing since 2018, and across the 8 years since has built a catalogue of 232 episodes. That works out to roughly 100 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run twenty to thirty-five minutes — most land between 21 min and 28 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 1 months ago, with 21 episodes already out so far this year. The busiest year was 2024, with 41 episodes published. Published by Kantar & Saïd Business School, Oxford University.

Episodes
232
Running
2018–2026 · 8y
Median length
25 min
Cadence
Fortnightly

From the publisher

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

Latest Episodes

View all 232 episodes

Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity?

Jun 25, 202621 min

What is the Evolving Role of Video and Trusted Creator Voices?

Jun 24, 202611 min

Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal

May 21, 202631 min

Kantar BrandZ 2026: A conversation with Jonathan Adashek, SVP, Marketing and Communications, IBM

May 21, 202624 min

Kantar BrandZ 2026: A conversation with Michael Manske, Chief Brand, Marketing and Communications Officer, Polestar

May 21, 202624 min

Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel

May 21, 202634 min

Kantar BrandZ 2026: A conversation with Drew Panayiotou, Chief Marketing Officer, Keurig Dr Pepper

May 21, 202626 min

Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated

May 21, 202635 min

Kantar BrandZ 2026: A conversation with Mark Weinstein, Chief Marketing Officer, Hilton

May 21, 202626 min

Kantar BrandZ 2026: A conversation with Esi Eggleston Bracey, Marketing Leader

May 21, 202629 min

Destination Effectiveness: How Virgin Atlantic Set a Clear Course for Growth

May 20, 202633 min

What Happens to Your Brand when LLMs Become the Gatekeeper?

May 13, 202631 min

How Do You Future Proof a 180 Year Old Luxury Brand?

Apr 29, 202620 min

Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks

Apr 1, 202629 min

Beyond LLMs: where AI, Culture and Humans Redefine Innovation

Mar 23, 202643 min

Crafting Early Advantage: Human Insights + AI as Engines of Innovation

Mar 4, 202627 min

Shopping and Sipping: The Future of Beverage Shopper Marketing

Feb 25, 202620 min

Booking the Feeling: Emotion, Brand & the Connected Trip at Booking.com

Feb 4, 202617 min

Shaping Marketing Effectiveness in 2026 with Google

Jan 22, 202634 min

How AI and Neuroscience Are Changing Marketing

Jan 14, 202637 min
Kantar & Saïd Business School, Oxford University