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Future Proof

Future Proof

Kantar & Saïd Business School, Oxford University

221 episodesEN

Show overview

Future Proof has been publishing since 2018, and across the 8 years since has built a catalogue of 221 episodes. That works out to roughly 95 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run twenty to thirty-five minutes — most land between 21 min and 28 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 2 days ago, with 10 episodes already out so far this year. The busiest year was 2024, with 41 episodes published. Published by Kantar & Saïd Business School, Oxford University.

Episodes
221
Running
2018–2026 · 8y
Median length
25 min
Cadence
Fortnightly

From the publisher

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

Latest Episodes

View all 221 episodes

What Happens to Your Brand when LLMs Become the Gatekeeper?

May 13, 202631 min

How Do You Future Proof a 180 Year Old Luxury Brand?

Apr 29, 202620 min

Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks

Apr 1, 202629 min

Beyond LLMs: where AI, Culture and Humans Redefine Innovation

Mar 23, 202643 min

Crafting Early Advantage: Human Insights + AI as Engines of Innovation

Mar 4, 202627 min

Shopping and Sipping: The Future of Beverage Shopper Marketing

Feb 25, 202620 min

Booking the Feeling: Emotion, Brand & the Connected Trip at Booking.com

Feb 4, 202617 min

Shaping Marketing Effectiveness in 2026 with Google

Jan 22, 202634 min

How AI and Neuroscience Are Changing Marketing

Jan 14, 202637 min

Customer Experience in 2026: Balancing AI Innovation with Human Connection

Jan 7, 202624 min

How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach

Dec 3, 202539 min

Humanising innovation: customer-centric transformation at Zurich Insurance

Nov 27, 202521 min

The Power of In-Scene Media in Modern Advertising with Cory Treffiletti

Nov 19, 202530 min

How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025

Nov 17, 202534 min

The Future of Spending: Inside Visa’s Consumer Intelligence

Nov 12, 202543 min

Unlocking the Power of Out-of-Home Advertising with Dan Levi

Nov 5, 202551 min

TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero

Oct 27, 202534 min

How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers

Oct 22, 202525 min

How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng

Oct 15, 202518 min

Reimagining Wellness: Creativity, AI and Trust in Health with Claudia Calori

Oct 8, 202527 min
Kantar & Saïd Business School, Oxford University