FutureFoodCast Podcast #78 || Redefining Automated Vending Machines With Fresh Healthy Food Access

In today's episode, we talk with Meghan Hurley, VP, Marketing of Farmer's Fridge, about how they're making nutritious food more accessible, as well as how they're working on the supply chain piece by piece to produce what consumers want. She also gave information on their marketing activities, explaining that their primary growth targets are hospitals, airports, and colleges. Meghan talked about how the jars can be recycled to save food waste. We discuss how, during the pandemic, they initiated the delivery and established their own system of channels. We also spoke about environmental challenges like California wildfires, which affect a lot of the produce, local suppliers having staffing issues, and temperature swings that harm fresh produce for parts of the year. We also discussed how they are employing third-party logistics for home delivery, as well as supporting their main business of supplying fridges and working on wholesale clients to help them grow regionally.