FutureFoodCast Episode 111 || Food Safety And Quality Innovation In The Fresh Produce Industry

In this episode, Kate Brooks, SVP of sales at Calavo Growers, discusses how they are advancing in the fresh fruit and vegetable market for customer growth and nutrition. She gave a quick overview of Calavo, a 100-year-old avocado supplier with two business units: Calavo commodities, tomatoes, and papayas, and other is guacamole and salsa. She briefly discusses the value-added fresh food side, which has a limited shelf life and is supplied exclusively in the United States. She goes into depth on the manufacture of fresh-cut fruits and vegetables held in cold chain storage for distribution in warehouses and retailers. She discusses in detail on the production of fresh cut fruits and vegetables held in cold chain storage for distribution in warehouses and retailers. She told us about how logistics is vital for their business and how it is carried out so that it can reach on time to customers. We also went through how food safety and quality are handled at the Calavo growers. We discussed the marketing initiatives used to increase brand awareness among retailers. Kate spoke on the packaged food sector and consumer behavior trends.