FFC#44-Understanding Consumer Behavior & Sustainable Nutrition in the Plant-Based Beverage Sector

Adriano Torres, Senior Director of Global Marketing at The Coca-Cola Company and pioneering in the plant-based beverage products space, talks about the necessity of sustainable nutrition in the beverage space in today's episode. He also emphasized the importance of customer behavior for food and beverage brands. He discusses the latest trends and challenges in the food supply chain, as well as how to think differently about innovation when introducing new products. He also highlights why nutrition functionality is important in the beverage industry. The Coco-Cola Company (NYSE: KO) is based out of Atlanta, The Coca-Cola Company) is a global beverage company with over 500 brands available in over 200 countries and territories. In addition to Coca-Cola products, the company's portfolio includes some of the world's most valuable beverage brands. They are continually evolving their portfolio, from lowering the sugar content of our drinks to bringing exciting new goods to market. They are working to reduce environmental impact by replenishing water and promoting recycling.