FFC Podcast 210 - The $40 Billion Problem Food Counterfeiting And How To Stop It!
Dr. Kate Jones, Senior Science Advisor at OraNich…
Future Food Cast · Future of Food Technology
July 26, 202426m 3s
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Show Notes
Dr. Kate Jones, Senior Science Advisor at OraNiche, joins us to discuss the importance of authenticity in the food industry. She shares her journey from oceanography to commercial science and how OraNiche uses chemical properties to identify the origin and authenticity of food products. Kate reveals the shocking $40 billion problem of food counterfeiting and how OraNiche's technology helps mitigate risk and ensure authenticity. She also shares examples of companies that have benefited from their testing, including Silver Fern Farms and A2 Milk Company. Tune in to learn more about the fascinating world of food authentication!