FFC #podcast 205- Marketing Premium Spirits Building Brands In A Competitive Landscape
Dive into the world of premium spirit marketing w…
Future Food Cast · Future of Food Technology
July 3, 202419m 32s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Dive into the world of premium spirit marketing with Valerie Marks, Marketing Director at Edrington (The Macallan). She unveils strategies for emerging brands, the complexities of the US beverage market, and the importance of brand advocacy in a competitive landscape. Discover Edrington's approach to responsible consumption, aligning with their charitable foundation. Learn valuable insights for anyone interested in beverage marketing, brand building, and consumer trends.