FFC Episode 117 || Advancing Food Quality And Dining Experience In The Restaurant Industry

In this episode, we speak with Maria Frank, Marketing Director of Baton Rouge's Grillhouse and Bar, about the importance of food quality and how the restaurant is refining their services and creating a stellar guest experience. She discussed Baton Rouge has a presence in 28 locations and how they are developing, as well as how their core cuisine is known for ribs, signature barbeque, and pork ribs, which reflect their sales mix. We also discussed how they handled challenges during the pandemic and worked on marketing strategies on social media and built relationships with their customers. She discussed supply chain concerns and how to collaborate with suppliers to sustain an additional increase in supply chain staffing. We spoke about how they attempt to establish brand loyalty and retain it through marketing campaigns. She also discusses how the company helps its employees and franchisees.