FULL COMP: The Voice of the Restaurant Industry Revolution

For over a decade, I ran my restaurants the way I was taught to run other people's restaurants. I led my teams the way others had led me and I never questioned it. But what if you never got that education?Andrew Dana owns more than half a dozen successful restaurants and he began his journey as a restaurateur with absolutely no operational experience. He just did what he thought was right and followed his gut instincts. Today we go through how an industry outsider is challenging the way we look at our restaurants and our industry.For more information on Call Your Mother, visit https://www.callyourmotherdeli.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the real reason your restaurant marketing isn’t working has nothing to do with your ads?Patrick Noone thinks most brands are solving the wrong problem. As a marketing leader at Slim Chickens, he’s watched restaurants pour money into advertising, discounts, and promotions, only to discover they still can’t clearly explain who they are or why guests should care.In this conversation, Patrick breaks down the shift from advertising to content, why most restaurants fall into the discount trap when they lack real attribution, and how strong brand positioning becomes the foundation for every campaign that actually drives traffic.If your marketing feels like throwing spaghetti at the wall, this conversation will reset how you think about growth.To learn more about Slim Chickens and how the brand is expanding its global footprint while rethinking restaurant marketing, visit slimchickens.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com