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89. Embedding inclusion into business planning for sustainable growth

89. Embedding inclusion into business planning for sustainable growth

Frictionless Growth Marketing

December 14, 202353m 42s

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Show Notes

Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process. In this episode, I sat down with Christina Griffin, a business planning consultant for billion dollar brands. We also walk through her framework that highlights how to infuse inclusion into the process.

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Christina's business planning framework