Show overview
Frictionless Growth Marketing has been publishing since 2022, and across the 4 years since has built a catalogue of 230 episodes, alongside 1 trailer or bonus episode. That works out to roughly 100 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 17 min and 33 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 3 days ago, with 34 episodes already out so far this year. Published by Sonia Thompson | Inclusive Growth & Customer Experience Strategist.
From the publisher
Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.
Latest Episodes
View all 230 episodes229. How to Improve Conversions With Better Messaging Across the Customer Journey
228. Targeting Isn't Enough: An Overlooked Driver of Rising Customer Acquisition Costs
227. The Customer Journey: The Missing Link to More Effective Brand Messaging
226. 6 Ways Smart Marketers Use Brand Messaging to Increase Conversions
225. 4 Hidden Leaks Driving Up Your Customer Acquisition Costs (And How to Fix Them)
224. Add This to Your Brand Messaging Strategy to Make It Much More Effective
223. Why Great Brand Messaging Gets Blocked Before Customers Ever Hear It
222. What the World Cup Teaches Brands About Building Stronger Customer Relationships
221. What Olivia Rodrigo's Sold-Out Festival Teaches Brands About Modern Consumers
220. Can Marketing Repair Broken Trust? Lessons from Target's Jay-Z Partnership
219. Why Customers Don't Buy: The 5 Trust Questions Behind Every Purchase Decision
218. Identity Influences Customer Behavior, Brand Trust, and Growth More Than Brands Realize
217. Three Shifts Created Modern Marketing. Most Brands Missed the Most Important One.
216. The Growth Readiness Map: Why Some Brands Compound Growth in Modern Marketing—And Others Fall Behind
215. Most Brands Still Ignore the Customers Who Actually Drive Their Growth — And It’s Costing Them ROI, Trust, and Market Share
214. Why Inclusive Brands Grow Faster: The Data Behind Modern Brand Growth
213. How Community Drives Brand Growth: Zumba’s Customer Experience Blueprint
212. How Incomplete Buyer Personas Show Up in Your Marketing — and Limit Brand Growth (Real Examples)
211. “Our Personas Are Fine” — And 7 Other Reasons Brands Don’t Fix What’s Costing Them Growth
210. Most Brands’ Buyer Personas Are Shrinking Their Market — Here’s How to Fix Yours
Most buyer personas are incomplete—and that’s why your growth marketing strategy, audience targeting, and conversion efforts aren’t delivering the growth you expect. In this episode, we break down why incomplete buyer personas are shrinking your total addressable market (TAM)—and what to do about it to unlock brand growth. If your brand feels like it’s doing everything right—strong campaigns, clear messaging, solid targeting—but your growth marketing efforts aren’t scaling the way they should, the problem may not be your channels or creative. It may be your personas. You’ll learn: Why most buyer personas and customer personas are missing a critical layer How incomplete personas impact conversion rates, customer acquisition, and growth The difference between a “melting pot” vs. “mosaic” approach to audience segmentation How to add identity layers to your existing personas to improve marketing performance When to create identity-specific personas instead—and how to know the difference How identity influences messaging, positioning, and feature prioritization How incomplete personas limit growth marketing performance and brand growth potential Why brands lose customers without ever realizing it—and how to fix it We’ll walk through real-world examples and a step-by-step approach you can use to make your personas more complete—so more of your ideal customers see themselves in your brand and choose to move forward. Because when identity shows up in your personas, it shows up in your marketing. And when it shows up in your marketing—more customers convert, and your brand growth accelerates. Get the Frictionless Growth Lab Newsletter - www.frictionlessgrowthlab.com/newsletter Friction Finder Growth Audit -https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session - https://www.frictionlessgrowthlab.com/roadmapping/