8. The role of culture and values to build an inclusive brand
<p>An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and most importantly: inclusive.</p><p>Some of the points that I cover include:</p><ol> <li>How building a core document (value statement, company statement, or mission statement) codifies company values and culture for your team</li> <li>Ways that brands weave their core company values into their social media content</li> <li>3 high level steps to build and nurture a company culture that is healthy and competitive</li> <li>Lead by example</li> <li>The importance of starting the work at the top of the company ladder in order to set a tone for the entire company</li></ol><p>Interested in building your inclusive brand with me?</p><p>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon.</p><p>Want to know when they launch and get other insider benefits?</p><p><a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a></p><p><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></p><p>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></p><p>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></p>
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Show Notes
An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and most importantly: inclusive.
Some of the points that I cover include:
- How building a core document (value statement, company statement, or mission statement) codifies company values and culture for your team
- Ways that brands weave their core company values into their social media content
- 3 high level steps to build and nurture a company culture that is healthy and competitive
- Lead by example
- The importance of starting the work at the top of the company ladder in order to set a tone for the entire company
Get the episode transcript here
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