6. How to build an employer brand that attracts and retains a representative team with Desiree Booker
<p>In this week's episode, I interview Deseree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed to create a positive employee experience.</p><p>Company culture has shifted away from “you’re lucky to have this job,” and instead given a lot more control to the employee. Deseree and I go over what companies need to think about to attract ideal talent and then retain them.</p><p>We go over:</p><ul> <li>The importance of investing in the candidate and employee experience</li> <li>How creating a good company culture can directly impact your employee's ability to deliver their best work and be their best selves</li> <li>How to balance social proof without doing it in a performative way</li> <li>Is it important to think about all different levels of employees (full-time, part-time, contractors, etc.)?</li></ul><p>Want to connect with Desiree? Her website:&nbsp;<a href="https://www.colorvizionlab.com/for-job-seekers" target="_blank">colorvizionlab.com</a></p><p><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></p><p>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></p><p>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></p><p><br></p>
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this week's episode, I interview Desiree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed to create a positive employee experience.
Company culture has shifted away from “you’re lucky to have this job,” and instead given a lot more control to the employee. Desiree and I go over what companies need to think about to attract ideal talent and then retain them.
We go over:
- The importance of investing in the candidate and employee experience
- How creating a good company culture can directly impact your employee's ability to deliver their best work and be their best selves
- How to balance social proof without doing it in a performative way
- Is it important to think about all different levels of employees (full-time, part-time, contractors, etc.)?