56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble
April 27, 202312m 14s
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Show Notes
Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented and underserved communities to buy your stuff. That’s extraction marketing, and it can actually do more harm to communities. No good.
Here are a few lessons every brand should take from Bud Light’s mistakes from an inclusive marketing standpoint.