5. Strategies to build a brand that serves a broader group of customers with Tevia Celli

<p>Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the fitness world.</p><p>We cover:</p><p>What inclusive means in the fitness world, price inclusivity, location inclusivity, and how all of those play a factor in Tevia’s business</p><p>Tevia’s experience running her own Cycling Studio and how she broke down norms by bringing on a more unique set of instructors than what the industry standard used to be</p><p>How CycleBar creates a community bound by inclusivity specifically by working outside of the studio walls</p><p>CycleBars work in fundraising for different causes including MS, environmental damaged areas, and riders who are in need</p><p>If you'd like to hear a bit more about me and what I can do for you, you can:</p><p><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></p><p>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></p><p>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></p>

Frictionless Growth Marketing