3. Yesterday's customers are not today's customers. Here's why
<p>The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting.</p><p>In this episode, I go over how to translate the changing demographics of the day-to-day world into your business marketing.</p><p>Together lets reimagine who your Ideal Customer Avatar is to be more inclusive to all, not just to the “typical” customer that businesses spent decades focusing on.</p><p>Interested in learning more? Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en" target="_blank">@soniathompson</a></p><p>Or check out my website: <a href="http://soniathompson.com/" target="_blank">soniathompson.com</a></p>
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting.
In this episode, I go over how to translate the changing demographics of the day-to-day world into your business marketing.
Together lets reimagine who your Ideal Customer Avatar is to be more inclusive to all, not just to the “typical” customer that businesses spent decades focusing on.
Get the episode transcript here