26. Making your performance marketing campaigns more inclusive with Karen Amundson
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Show Notes
Key points covered in this episode:
- The role of inclusion in performance marketing
- Where many performance marketing campaigns fall short with regard to inclusion
- Why so many people are often excluded from performance marketing campaigns
- Why inclusive marketing is a solution to ad fatigue
- The key question you should ask to enable you to include more people in your ad campaigns
- The data you need to build more inclusive campaigns and the caution you should use when analyzing it
- How to ensure your partners in performance marketing have an inclusive mindset
Get the episode transcript here
Links and resources mentioned in this episode:
- www.apiarydigital.com
- Algorithms of Oppression
- The End of the Majority, and What it Means for Your Brand with Julye Williams - Inclusion & Marketing podcast episode 11
About Karen Amundsen:
I'm a white lady named Karen, passionate about racial equity. As the Founder and Chair of Apiary Digital, the area I'm able to have the biggest impact is in business and marketing. Apiary Digital is a full-service performance marketing collective headquartered in the cloud. We believe that humans are greater than business, and that inclusive performance marketing is one and the same as succeeding in our client's customer acquisition goals.
What inclusive brand type are you? Take this quick quiz to find out: www.inclusivemarketing.co/quiz