18. Planning a marketing mix that works for more of your customers with Bianca Blake
<p>Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of <a href="https://www.klickrr.com/" rel="noopener noreferrer" target="_blank">Klickrr</a>, about&nbsp;best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve.</p><p>We also cover:</p><ul> <li>What are the advantages of text marketing?</li> <li>The relationship between inclusive marketing and customer experience</li> <li>The importance of taking your audience’s preferences into account when developing brand communication strategies</li> <li>Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences</li></ul><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>
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Show Notes
Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve.
We also cover:
- What are the advantages of text marketing?
- The relationship between inclusive marketing and customer experience
- The importance of taking your audience’s preferences into account when developing brand communication strategies
- Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences