173. How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring
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Show Notes
The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4?
In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study.
Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers actionable strategies to build trust, cultural relevance, and growth.
Whether you’re a marketer, brand leader, or business owner, this episode reveals the most significant growth opportunity you can’t afford to ignore.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com
2025 Hispanic Sentiment Study - https://www.hispanicstar.org/hispanic-sentiment-study
We Are All Human - https://www.weareallhuman.org/
Claudia Romo Edelman - https://www.linkedin.com/in/claudiaromoedelman/