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17. What anti-racism looks like in business with Dr. Nicole Charles

17. What anti-racism looks like in business with Dr. Nicole Charles

<p>What does it mean to be antiracist?</p><p>Today we’re going to cover what antiracism is, what it looks like in business, and how you can work to embody antiracist principles on a daily basis. To help us with this, I brought in an expert on the topic, Dr. Nicole Charles. Nicole is a wellness entrepreneur as well as an intersectional feminist and antiracist educator, author, researcher and professor of women and gender studies.</p><p>We’ll talk about:</p><ul> <li>The concept of antiracism as a whole, and specifically in the business world</li> <li>Examples of racist practices that permeate business that are more common than you might think</li> <li>The importance of investing in and learning from Black, Indigenous People of Color</li> <li>After making the commitment to antiracism, where do people commonly get tripped up?</li> <li>The challenges that arise when society and businesses lean towards centering only the most privileged identities</li> <li>Recommended resources for further reading and learning</li> <li>Nicole’s delicious recipes at <a href="http://healmedelicious.com/" target="_blank">healmedelicious.com</a> (<a href="https://healmedelicious.com/pumpkin-spice-cake-donuts/" target="_blank">Check out the pumpkin spice cake donuts!</a>)</li> <li><a href="https://healunited.kartra.com/page/embodyingequity" target="_blank">Nicole's Embodying Equity Course</a></li></ul><p>It’s important to really think about your values and how they can guide your business decisions. As you work on applying what Nicole and I covered today in your own life and business, take the time to think about a specific scenario in your life where you could decenter the predominant narrative.</p><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>

Frictionless Growth Marketing

April 26, 202228m 41s

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Show Notes

What does it mean to be antiracist?

Today we’re going to cover what antiracism is, what it looks like in business, and how you can work to embody antiracist principles on a daily basis. To help us with this, I brought in an expert on the topic, Dr. Nicole Charles. Nicole is a wellness entrepreneur as well as an intersectional feminist and antiracist educator, author, researcher and professor of women and gender studies.

We’ll talk about:

  • The concept of antiracism as a whole, and specifically in the business world
  • Examples of racist practices that permeate business that are more common than you might think
  • The importance of investing in and learning from Black, Indigenous People of Color
  • After making the commitment to antiracism, where do people commonly get tripped up?
  • The challenges that arise when society and businesses lean towards centering only the most privileged identities
  • Recommended resources for further reading and learning
  • Nicole’s delicious recipes at healmedelicious.com (Check out the pumpkin spice cake donuts!)
  • Nicole's Embodying Equity Course


It’s important to really think about your values and how they can guide your business decisions. As you work on applying what Nicole and I covered today in your own life and business, take the time to think about a specific scenario in your life where you could decenter the predominant narrative.


Get the episode transcript here


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