14. Are you taking more than you give?
<p>Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction.</p><p>True inclusive marketing is about sharing power and creating belonging. Belonging cannot exist when one party is constantly extracting value from the other. As we dive deeper into the concept of extraction, I will share examples from today’s business world with the hope that by bringing these harmful practices to light, we can all start to do better.</p><p>This episode will also cover:</p><ul> <li>The concept of co-creation and the different forms it can take</li> <li>Best practices for engaging with communities you want to learn from and the dangers of traditional market research</li> <li>Lessons learned from a popular Disney film</li> <li>How to start <em>adding</em> value instead of extracting it, so everyone wins</li></ul><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>
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Show Notes
Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction.
True inclusive marketing is about sharing power and creating belonging. Belonging cannot exist when one party is constantly extracting value from the other. As we dive deeper into the concept of extraction, I will share examples from today’s business world with the hope that by bringing these harmful practices to light, we can all start to do better.
This episode will also cover:
- The concept of co-creation and the different forms it can take
- Best practices for engaging with communities you want to learn from and the dangers of traditional market research
- Lessons learned from a popular Disney film
- How to start adding value instead of extracting it, so everyone wins