13. How representative is your brand, really? A conversation with Gradient
<p>We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available to help brands assess their progress.</p><p>How inclusive is your brand’s visual communication? In this episode, I had the pleasure of speaking with Raquelle Zuzarte, Founder and CMO of Equity Project for All, and Frederico Salvitti, Tech &amp; AI Specialist. Their AI platform, Gradient, shows brands where they stand on diversity and inclusion through comprehensive data-driven analysis of their visual imagery.</p><p>Our conversation will cover:</p><ul> <li>What is the current state of representation and marketing from a diversity and inclusion standpoint?</li> <li>What are examples of major brands or industries that have been making strides in these categories?</li> <li>How to build customer intimacy through listening and observation</li> <li>The importance of authentically and sincerely expressing your brand’s core purpose</li> <li>How brands can start building stories around people who have traditionally been underrepresented and underserved</li> <li>How the Implicit Association Test can help you recognize and address your blind spots</li></ul><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>
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Show Notes
We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available to help brands assess their progress.
How inclusive is your brand’s visual communication? In this episode, I had the pleasure of speaking with Raquelle Zuzarte, Founder and CMO of Equity Project for All, and Frederico Salvitti, Tech & AI Specialist. Their AI platform, Gradient, shows brands where they stand on diversity and inclusion through comprehensive data-driven analysis of their visual imagery.
Our conversation will cover:
- What is the current state of representation and marketing from a diversity and inclusion standpoint?
- What are examples of major brands or industries that have been making strides in these categories?
- How to build customer intimacy through listening and observation
- The importance of authentically and sincerely expressing your brand’s core purpose
- How brands can start building stories around people who have traditionally been underrepresented and underserved
- How the Implicit Association Test can help you recognize and address your blind spots