
129. 7 Customer acquisition strategies smart brands used to reach more consumers
September 19, 202415m 40s
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers.
In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities.