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129. 7 Customer acquisition strategies smart brands used to reach more consumers

129. 7 Customer acquisition strategies smart brands used to reach more consumers

Frictionless Growth Marketing

September 19, 202415m 40s

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Show Notes

Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers.


In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities.


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