125. How to increase conversions with an inclusive website and social media audit
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Most brands don’t know how much they could improve their conversions by optimizing their website and social media to also work for consumers from underrepresented and underserved communities.
Conducting a website and social media audit can highlight opportunities to deliver better experiences for all the customers you want to serve while improving your conversions.
In this episode, I walk you through how to get started with a website and social media audit for your brand.
Get the Inclusion & Marketing Newsletter
Visuals and examples mentioned in this episode