12. We are not the same, so don’t treat us the same
<p>Equality is essential in certain aspects of society. But in some situations, unapologetically treating people differently will help you win the attention, adoration and loyalty of more consumers, especially people that brands often ignore.</p><p>As a business leader, how can you decide when it's appropriate to treat everyone equally, and when you should treat certain groups of people differently? In this episode, I will go through my 3-step process for identifying these situations, so you can do a better job of consistently making life better for the people you serve while also making them feel like they belong with you and your brand.</p><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>
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Show Notes
Equality is essential in certain aspects of society. But in some situations, unapologetically treating people differently will help you win the attention, adoration and loyalty of more consumers, especially people that brands often ignore.
As a business leader, how can you decide when it's appropriate to treat everyone equally, and when you should treat certain groups of people differently? In this episode, I will go through my 3-step process for identifying these situations, so you can do a better job of consistently making life better for the people you serve while also making them feel like they belong with you and your brand.