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115. How to create a brand customers love with Lydia Michael

115. How to create a brand customers love with Lydia Michael

Frictionless Growth Marketing

June 13, 202428m 14s

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Show Notes

I spend a lot of time talking about belonging and how important it is for you as a brand to ensure you’re making the people you serve feel like they belong with you.

But how do you go about doing that exactly?

My guest today, Lydia Michael, author of Brand Love, has ideas for you. Lydia has created a framework for you that will not only help more people love your brand, but feel like they belong with you in the process.


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Lydia's book - Brand Love

Lydia's consulting agency - Blended Collective