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110. Essential Lessons from Nike's WNBA Signature Shoe Controversy

110. Essential Lessons from Nike's WNBA Signature Shoe Controversy

Frictionless Growth Marketing

May 9, 202424m 57s

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Show Notes

It's reported that Nike will be signing a signature shoe deal with Caitlin Clark. While excitement for, viewership, and support of women's sports, including the WNBA are on the rise, there are some major disparities happening from a representation standpoint.

Nike's shoe deal with Caitlin Clark amplifies the problem. In this episode, I walk you through what's happening, dive deeper into the root cause of the issue, and cover how all of this impacts your brand.

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LinkedIn post that inspired this episode

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