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108. A framework for inclusive communications with Dr. Suzanne Wertheim

108. A framework for inclusive communications with Dr. Suzanne Wertheim

Frictionless Growth Marketing

April 25, 202435m 49s

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Show Notes

Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn't turn people off or push people away that they would prefer to draw closer.

In today's episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you.

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The Inclusive Language Field Guide

Dr. Suzanne Wertheim

Episode 15: Getting started with inclusive language with Nailah King