10. How and why to create inclusive buyer personas
<p>The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creating a Buyer Persona.&nbsp;</p><p>In this episode, I talk about how creating a Buyer Persona and treating those that fall under that profile as your friends will create a more inclusive brand that consumers keep coming back to.</p><p><br></p><p>In this episode I go over:</p><ul> <li>How creating a buyer persona create a <strong>roadmap</strong> for your company to follow to bring ideal customers closer to your brand</li> <li><strong>3 ways</strong> that having a Buyer Persona will help your brand create content</li> <li>How excluding people in your buyer persona if done intentionally can actually <em>help</em> your brand</li> <li><strong>3 ways</strong> to tell if your buyer personas are a repellent to potentially loyal customers</li> <li><strong>4 steps</strong> to include your intended customers into your buyer persona</li></ul><p>Interested in building your inclusive brand with me?</p><ul> <li>My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. <a href="https://trybusiness.lpages.co/belonging-university-notification-list/">Join my mailing list</a> for updates</li></ul><p>Want to know when they launch and get other insider benefits?</p><ul> <li><a href="https://podcasts.apple.com/us/podcast/inclusion-and-marketing-podcast/id1604907821">Follow this podcast</a></li> <li>Follow me on Instagram: <a href="https://www.instagram.com/soniaethompson/?hl=en">@soniaethompson</a></li> <li>Or find more information on my website: <a href="https://inclusivemarketing.co/">inclusivemarketing.co</a></li></ul>
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Show Notes
The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creating a Buyer Persona.
In this episode, I talk about how creating a Buyer Persona and treating those that fall under that profile as your friends will create a more inclusive brand that consumers keep coming back to.
In this episode I go over:
- How creating a buyer persona create a roadmap for your company to follow to bring ideal customers closer to your brand
- 3 ways that having a Buyer Persona will help your brand create content
- How excluding people in your buyer persona if done intentionally can actually help your brand
- 3 ways to tell if your buyer personas are a repellent to potentially loyal customers
- 4 steps to include your intended customers into your buyer persona