Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

98% of people visiting your website right now aren't even real prospects.Ouch. That hurts to hear, doesn't it?Yet most of us treat every single visitor like they're our next big client. We jump on calls. Send proposals. Waste HOURS on people who were never gonna buy.It's like trying to sell steaks to vegetarians. Sure, you might get lucky once in a while, but mostly you're just wasting everyone's time.The good news? AI chatbots can now figure out which leads are actually worth your time……and potentially save your business a LOT of cash.In this episode, you'll discover:How to use AI chatbots to identify hot prospects in secondsHow to make your chatbot conversations feel human while secretly qualifying prospectsWhat to do with leads who don't qualify (without making them feel rejected)The trick to smoothly hand off conversations to real humansPLUS: we’re moving to a NEW podcast!Make sure to subscribe to the new podcast, How to Print Money, here:Apple Podcast: https://podcasts.apple.com/hu/podcast/how-to-print-money-for-online-coaches-in-high-ticket/id1790630698Spotify: https://open.spotify.com/show/4mAauVDusDfUdGKkEOAbNw?si=94dd1a5012454cdcThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Everyone's using ChatGPT to write their marketing copy these days.Your competitor down the street is doing it. That guy who sells protein shakes on Instagram is doing it. Heck, even your grandma probably asked ChatGPT to write her Facebook post.But here's the thing...Most AI-generated copies are absolute garbage.And if you're just throwing basic prompts at ChatGPT and hitting publish, you're probably making your business sound like every other lazy marketer out there.In this episode, you'll discover:Why AI copywriting isn't optional anymore for businesses in 2025The 3 reasons most AI copy makes you sound like a robot having a bad day Why "Always Be Checking" should be your new motto when it comes to AI-written copyHow to feed your AI the right data so it stops writing like Shakespeare's pretentious cousinThe secret framework we use at our agency to turn AI into a money-making copywriting machineThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Remember when your website was about as useful as a screen door on a submarine?Well, turns out you can teach that old dog some new tricks. And by tricks, I mean turning it into a lead-catching ninja that books appointments while you're busy counting sheep.It's 2 AM. You're deep in dreamland. Meanwhile, your competitor just snagged another client because they answered in 5 seconds flat.Ouch.But what if your website could do the talking for you? Not with those creepy "HI HOW CAN I HELP YOU TODAY?!" popups that make people run faster than a cat from a vacuum cleaner.I'm talking about AI that actually sounds... human.In this episode, you'll discover:Why 59% of people are more impatient than a kid on Christmas morning (spoiler: they want answers in 5 seconds)How one coach named Bryan got 67% more qualified leads and saved 10 hours a week (that's like getting Fridays off!)The embarrassingly simple reason your chatbot might be scaring away leads instead of booking themWhy treating your AI like a "smart receptionist" beats trying to create a digital clone of yourselfThe exact moment when your chatbot should wave the white flag and call in the humansThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Every business owner I’ve spoken to LOVES the idea of using AI in their sales funnel.Especially if they get to automate some of the time-consuming stuff……like cold calls, marketing, or lead gen.But here’s the thing:Use AI tools recklessly, and you might end up HURTING your business instead.In this episode, you’ll learn:Why your AI copywriter could get your ad account BANNEDThe reason AI chatbots might be turning customers away from your businessWhere to maintain the ‘human element’, and where to go full-AI…and other ‘AI mistakes’ that could mess up your entire sales funnelThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Every business owner wishes they could clone themselves.There’s just too much for a team, let alone a single person, to handle when it comes to sales and marketing alone: ads, funnels, landing pages, sales calls, etc…But here’s the good news:We can’t clone ourselves yet, but we CAN get pretty damn close with AI.In this episode, I break down how AI is transforming marketing funnels from time-sucking monsters into well-oiled efficiency machines.You’ll learn:How AI can give you valuable insights (that would normally cost $$$)3 ways AI can help power up your sales funnel – while reducing your workloadThe genius tech that makes reviving ‘dead leads’ a breezeHow to work 15% less while earning 15% moreThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever feel like you're throwing a tiny fishing net into an ocean of minnows when you really need to catch a whale?In this episode, I dive into how AI-powered lead generation systems can help you land those massive dream clients that transform your business – without you having to spend countless hours manually qualifying leads or hiring an army of sales reps.You'll discover:How to clearly define your "whale client" profile so your AI can hunt them downHow AI can book qualified leads directly into your calendar (while they're still hot!)The secret to using AI to handle objections with actual empathy (not robotic sales scripts that make people cringe)Real examples of how AI can resurrect abandoned carts and catch sales that would have slipped awayThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if AI could tell you exactly who your ideal customers are……and HOW to make them buy your product?Back then, market research used to take months (and thousands of dollars!) – but AI now makes that possible to do in literal minutes – which is bonkers.In this episode, we show you how to leverage this for your business.Here's what you'll discover:How AI can uncover customer insights that humans would NEVER catchThe exact process to create a customer avatar that converts like crazyAI tools and prompts that do the heavy lifting for youThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Every day, potential customers are slipping through your fingers.That lead who filled out your contact form at 2 AM?Oops! Someone else responded first, and now they've lost interest in you.That prospect who called during your team lunch?Went straight to voicemail and never called back.You’ve got thousands of “dead leads” who aren’t really dead… they’re just being ignored.And it's not even your fault!Until recently, there simply wasn't technology capable of catching every opportunity, responding instantly, or scaling personal outreach without hiring an army of sales reps.Until today.In this episode, I break down three AI lead generation strategies that are actually bringing sales in 2025.Here's what you'll discover:Why 78% of people go with businesses that respond to them first (and how AI can make you be that guy)How to turn 2-4% of your “dead leads” into actual paying customers (without lifting a finger)The shocking missed opportunities in your business (and how AI can help secure them)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Barely 2 years ago, AI could barely string together a coherent sentence…Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror…Now?Now your biggest competitor is using AI to make them money while they sleep.And I am going to tell you how they do it.Listen to today’s episode to learn:How to use AI to resurrect your cold leads from the dead!The AI engagement technique that dramatically boosts webinar show up ratesOur post-webinar AI system that captures sales you’d normally loseThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Ever crush a webinar campaign, only to watch it flop spectacularly in the next round?Imagine how low our hearts sank when our client’s webinar went from a massive 10X ROAS the first time around… only to nosedive to 1.6X within two weeks!What turned our golden goose into an ugly duckling?And more importantly…How did we bring it back from the dead?Learn it all in this episode.You’ll discover:How we got 10x ROAS in the first placeWhy our second and third events bombed… (lessons learned!)The hidden dangers of Google’s ad policiesAnd finally – how we rebuilt our ads and clawed back up to 5.31X ROASThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Most coaches fill their webinars with lead ads, but…… they don’t interact with their leads before the webinar starts…… and completely forget about that list once the webinar’s done.And that grinds my gears – ‘cos they’re sitting on a literal GOLDMINE!In fact, with just a few strategically-timed emails to your mailing list, you could maximise your profits before, during, and after your webinar.In this episode, we’ll reveal the 5 different types of emails you MUST send to your list to get better engagement, ensure higher attendance rates, and boost your sales.You’ll learn:The emails that get you tons of sign-ups – for FREE!The ONE email most coaches forget to send (that instantly boosts attendance!)How to warm up your audience so they’re READY to buyShould you send reminder emails – or will they just ANNOY people?How to squeeze more sales AFTER the webinarIf you’ve got a mailing list that’s just sitting there, then this episode is going to teach you how to turn it into a goldmine for conversions!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach.But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions…Through it all, he kept tweaking and refining his pitch… And that's how Russell perfected his webinars and generates MILLIONS with them each year.That’s what it means to be the best in the biz.But what if you could steal his best practices and get a headstart on your high-ticket coaching business? Then this episode is for you!You’ll learn:The #1 thing most high-ticket coaches get wrong when creating their webinarWhy your topic matters more than your slidesThe secret to getting more people to show up (and stay till the end)The biggest mistake you’re making on your thank-you pageWhen to finally automate your webinar (and enjoy effortless scaling!)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Our new client was stuck.His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer.Sales were tanking… and he was getting pretty desperate for higher-quality leads.So we stepped in, rolled up our sleeves, and got to work.We tweaked the advertising for his webinars to hone in on his warmest prospects.The result?2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit.And the best part?Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier.In this episode, we break down the 5 key strategies that turned his webinar into a sales machine.You’ll learn:How an ‘ancient’ marketing platform ended up getting 60% of his salesHow he got 400+ signs up from social media (without spamming people to death)The ‘secret’ way of using paid ads that most marketers ignoreWhy retargeting warm leads is the easiest way to boost salesHow his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

If someone told you webinars are ‘dead’…Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS!The problem is that most people aren’t marketing their webinars properly.No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them.In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025:How to leverage your list to pack your webinar without spending a dimeThe secret to ‘borrowing’ an audience from someone more famous than youUsing paid ads to turn your webinars into scalable goldminesThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Burnt out from grinding for every client and doing 1-on-1 sales calls?That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane.But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins.  They have discovered a ‘flywheel’  that cranks out predictable, scalable results – EVERY time.In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing their businesses.Here’s what you’ll learn:The “sell one-to-many” strategy that makes webinars the ultimate scaling machineHow to find your perfect audience with the ‘Goldilocks’ methodWhy webinars build trust, authority, and a loyal following faster than anything elseThe hidden money-making asset every webinar creates (that you’re probably ignoring)It’s time to stop spinning your wheels and start creating a growth system that actually works.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business?In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars.Here’s what you’ll learn:Why “cheap” agencies always ends up costing you moreThe tell-tale signs that your agency knows what they they’re doingThe dangerous obsession some agencies have with useless metricsThe #1 strategy most agencies overlook… and it’s costing you 80% of your salesHow to sniff out a shady agency before they eat your marketing budget aliveIf you're ready to stop wasting time, money, and energy on crappy agencies, this episode’s your wake-up call.#WebinarMarketingAgency #WebinarMarketingService #WebinarAgency #RadicalMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

One thing coaches and experts need to know……is that the coaching industry, like any market, is volatile.Case in point: COVID.When COVID hit,  seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends can make or break your business. Nowadays it’s AI and automation.So the question is, how can your coaching business ride a trend, instead of being decimated by it?In this episode, Steven Proud from the Radical Global Marketing Podcast asks Terence Tam, our founder, about the challenges we face as a marketing agency that serves high-ticket coaches and experts.You’ll learn:How to spot opportunities in chaos (and future-proof your business)The secret to staying relevant in a competitive (and skeptical) marketWhy hyper-niches are great for scaling your businessFuture trends in the coaching industry#BusinessChallenges #CoachingTrends #CoachingIndustry #HighTicketCoaches #PodcastInterview #RadicalGlobalMarketing #RadicalMarketingCheck out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

When this university lecturer ditched his books for ‘bums’…… he started helping high-ticket coaches make MILLIONS each year.Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia.So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges?Voila – Radical Marketing was born!Since then the business has snowballed and Radical Marketing has helped over a hundred coaches and experts around the world fill their events with an abundance of bums…(In fact, we’ve placed well over 1.5 million bums on seats!)This episode features choice excerpts from when Terence was interviewed by Steven Proud from the Radical Global Marketing podcast – where he shares his juiciest business secrets and lessons from building his agency from the ground up.You’ll learn:The ONE thing that caps the growth of many coaching businesses. How coaches need to navigate the ever growing competition that they find themselves in. Why testing is the #1 most important thing to do to scale your coaching business. Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you.In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts make.In this episode, you’ll learn:The 3 BIGGEST mistakes coaches do at their eventsHow one simple adjustment to your sales pitch can boost your ROIWhy pre-event communication is critical to success (and how to do it right!)Nate’s 3 secrets to closing 40-65% at webinarsCheck out Nate’s LinkedIn here:https://www.linkedin.com/in/nate-wilde/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

After 20 years in marketing you start noticing all the stuff that businesses do……that makes them lose money (or at least leave it on the table!)Chief offender of them all?Not having a fully-optimized marketing funnel.Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful!In this episode you’ll learn:Some of the BIGGEST misconceptions people have about marketingWhy your digital marketing strategy needs to be more holisticWhat every sales funnel needs to get more CONVERSIONSWhich metrics you should track from your funnels#MarketingFunnels #FunnelStrategy #MarketingDemystified #RadicalMarketingCheck out Jenn’s podcast (and the full episode featuring my interview) here: https://podcasts.apple.com/us/podcast/55-the-best-marketing-funnel-strategies-to-get/id1694978118?i=1000677001720This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

If you can tell a good story, you can write copy that sells.Now, that’s not a secret. But……it’s just HALF the truth.The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that.In this episode you’ll learn:A secret technique passed down by the legend himself – Eugene Schwartz!Why some people buy things that don’t make sense (and how to take advantage of it!)The simple way to make your story ‘bridge the gap’ between you and your target audienceHow to create a story-based ad with unbeatable CPL and ROASThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if the secret to higher profits and happier teams was as simple as ‘caring more’?Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff.He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE shift in demand for trainers across all industries!In this interview with Antoni you’ll learn:Why his book only made him famous YEARS after he wrote itWho your ‘best salespeople’ are (and how to get ‘em!)His #1 regret when starting his business (and how you can avoid it)Why empathy in business isn’t just nice – it’s profitable!#LeadingWithHeart #EmpathyInBusiness #CommunicationsInBusiness #EngagedTeams #PurposeDrivenBusiness #RadicalMarketingFor more info on Antoni, visit his website here: https://www.antonilacinai.com/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Let’s be honest: you’re not doing webinars for free.Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES.Sadly that’s impossible if you’re attracting the wrong kind of audience.(Especially if they’re just in it for the freebies!)In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all their hard work (and ad dollars!) actually pay off.You’ll learn:How to attract the RIGHT kind of people to your webinarsThe one thing that might TURN OFF your target audienceSome practical tips you can apply to your webinar’s STRUCTUREOur ‘secret’ to getting results if all else fails#WebinarMarketing #WebinarStrategy #WebinarHighTicketSales #TargetedMarketing #RadicalMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

When someone tells you, “Your Feng Shui is sabotaging your business”...You’d maybe laugh.But here’s the thing…Spend 30 minutes with award-winning Feng Shui master Kevin Foong……and he’ll pinpoint the exact problems you face (and how to fix them!) just by looking at where you live.More importantly?It works for his clients – which include banks and Fortune 500 companies.Today’s episode is gonna be eye-opening, so if you’re ready to learn:The science behind Feng Shui and how it impacts business performanceWhy your environment could be influencing your decisions (and outcomes)How to instantly know which path to take in your career (without wasting DECADES)Real stories of clients who turned their lives around by tweaking their Feng ShuiAnd no, none of his methods need you to buy expensive lucky charms or jade statues. This is real, practical Feng Shui – and Kevin’s one of the best to learn it from.#FengShuiForBusiness #BusinessGrowth #FengShui #BaZi #QiMen #KevinFoongLearn more Kevin Foong here: https://www.kevinfoongcg.com/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if there was a quick and cheap way you could get leads for your high-ticket offer?Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead.  In this episode, Terence Tam will show you his fast  system to generate a ton of appointments- quick.You don’t need a complicated funnel - just an ad account. In a few short hours, you could have people scheduling appointments for your high ticket offer. Here’s what you’ll learn:How to set up ads that Facebook loves – and rewards you for it!The one thing you need to do to improve your lead quality.How to get more sales with an often overlooked method (it’s free!)The simple trick to get more of your appointments to show up.   #LeadGenStrategy #HighTicketSales #AdHacks #RadicalMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner.That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition.Her diagnosis? It all boils down to a couple of rookie mistakes that many businesses and marketers make.In this interview with Theresa, you’ll learn about:The “message disconnect” mistake that kills your leads on the spotHow to use “Dynamic Creative Ads” to save time and get resultsWhich videos work great for each stage of your Meta ad funnelHow too many free giveaways can actually tank your salesWhy most ads start failing unless you do THIS once every two weeksWant a ‘check up’ for your business? Book an appointment with Dr. Theresa here: https://doctorofads.com/Download the free copy on 3 Biggest Mistakes Made with Paid Marketing on Facebook https://strategiesforsellingcourses.com/3-biggest-mistakes/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

If you do this, you’re bleeding your business dry!Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately.So if instant ROI is your metric for success… you could be COMPLETELY missing the boat.In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert.You’ll learn:Why the “one-night-stand” webinar approach kills long-term salesWhy improving your SEO helps your coaching business look more legitHow to discover the leads you need to ‘retarget’ (so you can build trust)Our ‘secret weapon’ for keeping leads warm (and ready to buy) all year long#LongGameMarketing #LongTailWebinar #WebinarStrategy #WebinarMarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony.Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE.In other words, “going green could MAKE you more green!”Initially it didn’t go so well.He was like Corpnicus trying to convince people the Earth revolved around the sun. Thankfully Jasper didn’t get put in jail. 10 years later…He’s now working with top companies to improve their bottom line AND help solve climate change at the same time.This is his story.In this interview you’ll learn:How he managed to convince businesses that sustainability CAN be profitableHow to instantly set yourself apart as a business by using sustainabilityWhy being ‘ahead of the curve’ doesn’t guarantee success… unless you have THISPlus… the ‘secret weapon’ that gets him invited into podcasts, interviews, and showsCheck out Jasper here: https://bwimpact.com/moreimpact/#PurposeDrivenBusiness #ProfitableSustainability #BusinessAdversity #JasperSteinhausenThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that  can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWhat types of partnerships we tapped into that got us free advertisingThe strategy to sell tickets 10x faster to this eventThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event.If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again!You’ll learn:How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approachHow to get sales from the 70% of prospects who DON’T attend your webinarHow adding low-ticket offers can turn your webinars profitable again.  A simple but overlooked tactic to change prospects into paying customers #WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROASThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

With one perfectly refined pitch, Vince Tan set the coaching world on fire.You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans.Until he goes on stage in front of thousands… and ends event after event as TOP closer.In this interview, you’ll learn some valuable business lessons from one of the best Webinar closers in Asia.You’ll discover:The No.1 thing ALL coaches, gurus or trainers need to succeedHow being an introvert didn’t stop Vince from becoming a top coachHow thinking offensively rather than defensively is game-changing for businessesThe most common thing holding coaches back in business… and how to overcome it#BrandingForCoaches #CoachingTips #CoachingBusiness #HighTicketCoaching #sellingfromstage #webinarmarketingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

How do you make your webinar stand out in a marketplace that has thousands of webinars?It’s not easy in 2024…Ads just keep getting more and more expensive these days.While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns.But here’s the good news…It’s not impossible. And it doesn’t have to cost you your life savings.These 4 best practices will help your webinar kick butt no matter what.In this episode, you’ll discover:Why there’s riches in nichesWhy you need to solve your client’s ‘bleeding neck problem’What industry giants use to stand out from the competitionHow to be controversial… and be LOVED for itThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

How do you stand out from the crowd when everyone’s running the same ads?Just make ads that don’t look like ads!To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials.In this episode, you’ll learn:Why this old-school strategy is making a comeback in the digital age (and why it kicks ass)How advertorials could give you cheaper leads compared to regular adsHow to build up your trust and credibility with advertorialsWhy this funnel is particularly great for businesses with complex productsAll that… and more – with the Advertorial Funnel.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price……Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve.That’s why in this episode you’ll learn about:What the 40-40-20 Rule of marketing is… and why it’s critical for your business success. Why marketers could be spending too much time on their creativesSchwartz’s 5 levels of market sophistication… and why most marketers are stuck at Level ONEHow to deal with the competition when they copy youIf you’re sick and tired of failed marketing campaigns and still can’t figure out why… then this episode could completely change how you do marketing… for better.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have winning ads – do you keep them, or tweak them?Then tune into today’s special case study episode of Founders Go Naked.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Quiz funnels are a great way to save everyone’s time.If you do it right…Your prospects can get personalised offers that actually speak to their desires…And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them)The best part? You’re keeping people engaged throughout the experience… and getting valuable marketing data you can use to scale your business through the roof.Win-win!In this episode, you’ll learn all about this powerful sales funnel including:How to keep your prospects hooked with ‘micro commitments’How to segment your leads with quizzes (and hit them with targeted offers)How to access the ‘cream of the crop’ – your most qualified prospectsWhy feedback from quizzes makes you more money in the long runThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

There’s so many great coaches who fail to market themselves.Chances are, you already have what it takes to be an expert in your field…But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart.So here’s how you fix that.In this episode, I’ll walk you through 7 steps that will teach you:How to define your audience with AI tools like ChatGPTWhy it’s better to be polarising than to be like every other cookie-cutter coachHow to build a sales funnel that converts prospects into paying customersHow to get a tribe that supports you (and helps you get more and more clients)This is a crash course for those of you who want a quick fix for your marketing. Check out these 7 steps and pick one you can immediately use NOW to create a high ticket coaching business!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

People are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers.  This episode, I’ll show you how to build the perfect Challenge Funnel…You will learn:How to retarget your leads so they stay engaged with youWhy an optional ‘premium experience’ gives you the best quality leadsHow to engineer a multi-day challenge that wins your participants’ trustHow small wins lead to BIG outcomes (for you and the participants!)This funnel gets fantastic results if you do it right – so don’t miss out!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

One of the biggest obstacles in entrepreneurship is often yourself.Specifically, your inner voice.It’s the one that goes…“You’re gonna screw this up.”“You’re worthless.”“You will never amount to anything.”Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company, sell that product, and close that deal with that client?You’d be a force to reckon with.In this interview, spiritual coach and vocal expert SaraSai Woods will teach you:How to be free from fears by reframing past traumas in lifeHow to tune out negativity and empower yourselfWhy giving yourself a voice makes you a better leader and entrepreneurHow finding your authentic self naturally attracts success in all areas of lifeGet in touch with her here: https://sarasaiwoods.com/breakthroughcallThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Need to set up a sales funnel ASAP, but got no time?Then the ‘On-Platform Funnel’ is for you!All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer.Listen to today’s podcast to learn all about a funnel that’s:Quick and simple to set up – no Web pages needed!Gets you cheap leads (because of the way on-platform ads work…)Gives decent returns once you follow up on each leadIf you’re low on time and resources, or just want to test out a new offer..… Then the On-platform Funnel does an admirable job of getting you a ton of leads - when done the right way.  .This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

There were plenty of times where Dorothy could’ve given up being an entrepreneur.Like when she tragically lost her first business and her friend to a fire…Or when she nearly lost everything to disaster and was only left with the clothes on her back…… and even during the dozens of times she and others doubted her capabilities.Yet here we are today, in the presence of one of the most successful entrepreneurs in the U.S. beauty industry, with over 40 years of experience. In this interview with Dorothy Andreas, you’ll learn:How to turn adversity into opportunity… (including COVID-19)Why caring for your community is great for your business health as wellHow to create demand for a market that doesn’t existHow she has created multiple successful businesses simply by wanting to serve others. You can link up with Dorothy at these pages:https://streamlinesuccess.com/https://www.instagram.com/streamlinesuccess/https://www.tiktok.com/@dorothyandreasGet her books on Amazon:Streamline Success - https://a.co/d/hVDWAIxConflict Revelation - https://a.co/d/9JSWpBeBuild A Million Dollar Beauty Business - https://a.co/d/hOPVn0kThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comKey points:00:00 - Introduction and Background of Dorothy Andreas02:23 - Challenges Faced and Loss of First Business05:02 - Importance of Learning New Skills and Systems07:21 - Overcoming Adversity and Starting a Day Spa09:28 - Caring for the Community and Fundraising Event11:29 - Expansion of Business and Opening Multiple Locations13:18 - Becoming International President and Recognition in Industry15:27 - Devastating Fire Incident and Loss of Everything17:21 - Rebuilding and Finding Balance in Life18:54 - Starting a Workshop and Transitioning into Coaching23:20 - Attending Strategic Coach and Exploring New Opportunities24:49 - Creating Technology for Printable Gift Certificates

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy is important and how to do itHow to create an offer that people will say yes toThe ‘must have’ components in your VSL funnel  We even use it ourselves for our own business – so we KNOW it works!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’.But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga…… It’s actually one of the many secrets behind his WILDLY successful direct marketing career.He’s finally on the show, so today you’ll learn:The HUGE mistake many marketers make with their copyHow to find a mentor (and make them want to guide you)Why selling shouldn’t be your priority if you want your business to lastHow marketing is different 40 years ago vs now, and what we can learn from the legends.… and other ways to take your business to the next levelIf you’re in it for the long haul, then Brian’s tips are pure gold.Overdeliver by Brian Kurtz: https://overdeliverbook.com/ Brian Kurtz’s Sunday Blog: https://www.briankurtz.net/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.comKey Points:00:00 Introduction and Welcome01:10 Meet Brian Kurtz: Marketing Legend01:40 Mentorship and Learning from the Best03:22 The Importance of Audience in Marketing17:13 Building a Business vs. One-Shot Promotions27:44 Boardroom's Unique Approach to Expertise32:14 Iconic Promotions and Villains in Copywriting33:20 Transition to TV and Infomercial Success35:31 The Make or Buy Decision in Business43:44 The Importance of Physical Products in Marketing47:21 Building and Scaling Mastermind Groups59:21 Personal Development and Marketing Intertwined

What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel?All without spending additional  money on ads?Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll learn:How to improve the quality of your leads.  The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar.  Our comprehensive strategy to market to your leads AFTER the event. If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Roy was at his wit’s end after losing his business, going into debt, and falling into depression.Then he discovered something rich people use to get RICHER…Soon, he started teaching it to others too.Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses.Today’s episode is all about Roy’s amazing comeback story - and how his spiritual coaching business went from zero to 7 FIGURES in record time.You’ll discover:Why great MESSAGING gets you clients - even if they’re skepticsHow to BRAND yourself effectively as a coach in 2024How Roy uses his past RESULTS to win clients overWhy competition doesn’t matter - if you POSITION yourself right… and why NOW is the best time to join the spiritual coaching ‘gold rush’!Visit Roy Phay’s website here: https://www.royphay.com/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most of the time, people don’t buy your high ticket offers because:They haven’t spent enough time with you to know, like, or trust youThey aren’t entirely convinced that your solution is for themThe good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget.(While helping you identify those who are ready to buy)I call it the ‘Boomerang Funnel’.To date, we’ve already helped 5 of our clients scale their businesses to 6 and 7 figures (some from start-up) with this one funnel.In today’s episode, I’ll answer these questions:How to change the minds of non-buyersHow the boomerang funnel attracts high quality leads who are ready to buy.  How to enjoy the ‘boomerang effect’ by getting prospects who are ready to buy at a later date. PS. This sales funnel is so good we’ve started using it for our own agency. The best part is we are also building our list (an asset) - which makes our business more valuable in the long term. Download the full funnel here: The Boomerang Funnel This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers?Look no further!We designed this template to help you save time and convert high-ticket clients.Here’s what you’ll learn:How to make your presentation VALUABLE to your clientsWhy QUALIFYING your audience saves your time (and money)How to add a story that RESONATES with the audience…and various ways to craft a high-converting webinar presentationDownload the template here: Webinar presentation template.pptxDownload Terence’s book, Lead Surge for free here: www.leadsurgebook.comThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Having sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales !Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually want to buy your stuffHow to write  “winning messages” for your target audienceSimple ad setting tweaks to get more Return on Ad Spend (ROAS)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com