Episode 218: From Fitness Novice to Pro: How to Create Compelling Content and Nurture a Loyal Following with Jordan Syatt
On today's bonus episode of the Flex Diet Podcast, Jordan Syatt and I discuss the business side of fitness, including content creation, gaining loyal followers, customer acquisition, and much more. Enjoy this wide-ranging conversation! I'm currently accepting applications for the Flex Diet Mentorship program through midnight on July 21, 2023. In the mentorship, I walk participants through my process for gaining clients, screening applications, and assessing their aerobic capacity and movement, breathing, nutrition, and more. We also cover mindset and personal development. See the application link in the episode notes.
Flex Diet Podcast · Jordan Syatt, Suzie Glassman, Dr Mike T Nelson, Jodie “Fabulous” Nelson
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Show Notes
- [4:59] Sticking to the basics - how not to get distracted by bogus content
- [13:24] A lot of followers doesn't equal big business
- [16:30] Quality vs. quantity
- [23:39] Building relationships through engagement
- [37:14] The book that changed Jordan's life in terms of content creation
- [47:58] Jordan's #1 tip
- [53:16] Jordan's pet peeve
- [1:04:03] Let your passion show
- [1:08:16] Thoughts on the future role of AI in fitness
- [1:13:04] The tattoo example
- [1:17:05] Why everyone should learn jujitsu
Connect with Jordan:
About Jordan:
Elite Powerlifter, Precision Nutrition & Westside Barbell Certified coach Jordan Syatt is well known as Gary Vaynerchuk's personal trainer. Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry's leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world, including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health, Men's Fitness, and Schwarzenegger.com