Episode 25
Episode 25 - Aftermarket vs OEM: The Truth Manufacturers Won’t Tell You
March 18, 202633m 42s
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Show Notes
Steve Shaw and Dave Rogers break down how mastering your parts strategy drives customer retention and turns your parts department into a profit powerhouse—especially when it comes to aftermarket vs. OEM.
We cover:
• Why retention is the heartbeat of fixed ops
• Real tactics that build trust and repeat business
• How aftermarket parts win on price—and keep customers in your bay
• Why aftermarket can significantly boost parts gross profit
More value for the customer. More profit for the dealership.