From the board room: 5 things that successful sales and marketing teams do differently (🇬🇧) Jeanette Anttila, Operational Specialist
Intro Start-07:50 Today's topic 07:54-43:18 Outro 43:20-The End
Fail n' Grow · Jeanette Anttila, Summa Equity
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Show Notes
Jeanette Anttila is a professional board member and experient operational advisor for the investment company Summa Equity. She has previously worked as companies such as SAP and Klarna.
In this episode Jeanette shares the top 5 things successful sales and marketing teams do differently:
(Without mutual order)
- Define and develop ICP
- Define and develop your Sales and Marketing Playbook
- Define the blueprint from Lead to Deal
- Be data driven and use your CRM and Marketing Automation
- Metrics that matters
This episode is for you who are keen to have a high competitive advantage.
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EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim