Why You're Probably Doing Sustainability WRONG
In this deeply personal and powerful episode of Everything is Personal, host Len May sits down with cannabis entrepreneur and legacy cultivator Jason McKnight. From growing up amid the chaos of 1980s Los Angeles to becoming a major figure in California’s cannabis movement, Jason shares a gripping story of resilience, reinvention, and righteous hustle. Jason walks us through his early exposure to cannabis, navigating between survival and passion, and the reality of running a “gray market” business before legalization. He opens up about his family's struggle with drugs, his move to the Emerald Triangle, and how sports became his initial ticket out of hardship.
Everything is Personal · Host Len May, Guest Jason McKnight
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Show Notes
Chapters:
00:00 – Welcome & Jason’s Roots in Cannabis
02:20 – Growing Up with Cannabis Culture in 1980s LA
05:00 – Moving to Northern California’s Emerald Triangle
08:35 – Family Struggles & Finding Survival Through Sports
13:00 – Football, Mental Health & The Quiet Role of Cannabis
20:00 – From Dreaming Small to Thinking Big
23:00 – Juggling a Day Job & Growing OG Kush
26:00 – Rise of Dispensaries and the Birth of Green Label RX
30:00 – Legal Hurdles, Real Estate Games & Brand Building
37:00 – Branding, Social Media, and Getting Raided
44:00 – Losing His Kids & The Lowest Point
48:00 – Rebuilding with Purpose: Why Greater Purpose Was Born
52:00 – Nationwide Expansion & International Vision
55:00 – Backwood Deals & Gunfire Wake-up Calls
58:00 – Music, Family, and Reflection
1:04:00 – Final Thoughts & Jason’s Contact Info
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